With the rise of e-commerce during the pandemic, Singaporeans have been shopping online much more compared to before. Moreover, as cost of living increases, consumers and retailers are becoming more cautious and price sensitive .To keep up with this trend, online and offline business strategies must be developed and employed. However, both channels should be seen as complementary rather than binary in order to be most effective.

We speak to Leo Laforgia, Country Manager for Singapore, Amazon more about this.