Breast cancer is still often seen as something that affects older women—but that picture is changing. Younger women juggling careers, relationships, and major life decisions are now being diagnosed with breast cancer.

According to a study by the Breast Cancer Foundation Singapore called, “A Study in Pink: Young Women & Breast Cancer’, many young women already know that breast health matters. 

The gap now seems to be turning that knowledge into action — whether it’s going for regular checks, doing self-examinations, or simply knowing what signs to look out for.

On The Agenda, Hongbin Jeong speaks to Jacob Soo, CEO, Breast Cancer Foundation Singapore to learn what is holding younger women back from going for breast health screenings, and how we can turn that awareness into taking preventive action.