As it stands today, Singapore is the only country to have given approval for the sale of a cultivated meat product, with GOOD Meat chicken nuggets earning the regulator’s nod in late 2020.

Consumers will have another choice next year when Australia’s largest cultivated meat company will launch Morsel - its cultured Japanese Umai Quail here.

In the Spotlight on Prime Time, Bharati Jagdish and Timothy Go speak with George Peppou, Co-Founder, Vow on what exactly is that product and how are they tastier, more nutritious and more sustainable than the meat we eat today.

Produced and edited by Anthea Ng (nganthea@sph.com.sg)

Highlights of the conversation:

1.06 : What is the public acceptance of cell-based meat?

2.33 : What are the challenges of getting cell-based meat approved in other countries apart from Singapore?

5.14 : What is the process of your cell-based products?

8.02 : How environmentally friendly is the process?

11.02 : Craze for plant based meat seemed to have fizzled out, how will it impact your business?