Broadridge, one of the global fintech leaders, recently launched BondGPT which helps users simplify workflow and boost efficiency in the portfolio construction processes. What are the functionalities and goals of BondGPT? Is generative AI reshaping the finance industry? On Money in the Market, Hongbin Jeong speaks to Joseph Lo, Head of Enterprise Platforms at Broadridge, about BondGPT and how generative AI helps improve financial trading.