Once a childhood hobby, collecting Pokémon cards has become serious business, with rare cards fetching million-dollar prices. As younger buyers enter the market and digital platforms change how collectibles are traded, traditional auction houses are getting in on the action. 

On Industry Insight, Lynlee Foo speaks to Iain Murphy, Chief Executive Officer, Stanley Gibbons to find out what’s driving demand for pop-culture collectibles that is reshaping the industry, and why established auction houses are embracing them.