Anime has surged from subculture to a US$30B global industry, with streaming, merchandising, and fandom driving growth far beyond Japan. On Industry Insight, Lynlee Foo speaks with Kendrick Wong, CEO of Singapore-based Kasagi Labo, a pioneering anime venture studio about why anime resonates with global audiences, the business model shifts powering its expansion, and how Singapore is emerging as a launchpad for this billion-fan future.