AI is changing more than the way consumers shop—it could soon change the way retailers compete. As AI becomes part of product discovery and purchasing, what happens when businesses have to appeal not just to people, but to AI agents acting on their behalf? On Industry Insight, Lynlee Foo speaks with Ben Wong, Country Manager for Singapore and Hong Kong at global fintech business platform Adyen, about how AI is reshaping commerce, why retailers need to rethink their data strategy, and what it takes to stay competitive in the next era of retail.