Rushion McDonald talks to Dr. George T. French - He announced as President of Clark Atlanta University he zero balanced student account balances for the Spring 2020, Summer 2020, Fall 2020, Spring 2021, and Summer 2021 semesters.

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Rushion McDonald talks to Dr. George T. French - He announced as President of Clark Atlanta University he zero balanced student account balances for the Spring 2020, Summer 2020, Fall 2020, Spring 2021, and Summer 2021 semesters.   https://www.moneymakingconversations.com https://www.youtube.com/MoneyMakingConversations https://www.facebook.com/MoneyMakingConversations/ https://twitter.com/moneymakingconv https://www.instagram.com/moneymakingconversations/ Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!

https://www.moneymakingconversations.com

https://www.youtube.com/MoneyMakingConversations

https://www.facebook.com/MoneyMakingConversations/

https://twitter.com/moneymakingconv

https://www.instagram.com/moneymakingconversations/

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!
https://www.moneymakingconversations.com
https://www.youtube.com/MoneyMakingConversations
https://www.facebook.com/MoneyMakingConversations/
https://twitter.com/moneymakingconv
https://www.instagram.com/moneymakingconversations/

Money Making Conversations Master Class

Start your day with laughs, love, and real talk from Steve Harvey and his hilarious crew Shirley Strawberry, Carla Ferrell, Nephew Tommy, and Junior on the #1 morning radio show in America. Prank calls, life advice, celebrity guests, and nonstop energy. Follow, favorite, and subscribe now so you never miss a moment!

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Join millions who tune in every day, and make Steve and the crew part of your morning routine!

Start your day with laughs, love, and real talk from Steve Harvey and his hilarious crew Shirley Strawberry, Carla Ferrell, Nephew Tommy, and Junior on the #1 morning radio show in America. Prank calls, life advice, celebrity guests, and nonstop energy.&nbsp;Follow, favorite, and subscribe now so you never miss a moment!
Steve Harvey brings his unmatched charisma and wisdom to mornings across the country, mixing comedy, culture, and connection like no one else. Whether you need a laugh, a lift, or a little perspective, The Steve Harvey Morning Show delivers it all.
Join millions who tune in every day, and make Steve and the crew part of your morning routine!

The Steve Harvey Morning Show

President of Clark Atlanta University, Dr. George T. French, talks zeroing students' balances

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c01be0b0-3b03-4479-832b-af62013a74a1/transcript

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paul Dashevsky.

Serial entrepreneur and founder of Maxwell, a platform focused on Accessory Dwelling Units (ADUs), also known as tiny homes:

🎯 Purpose of the Interview

To educate listeners on the growing trend of Accessory Dwelling Units (ADUs), their practical uses, legal considerations, and how platforms like Maxwell help homeowners navigate the process of building or buying tiny homes—especially in light of new options like Amazon’s prefab homes.

🗝️ Key Takeaways


What Are ADUs?
Formerly known as tiny homes or granny flats, ADUs are small, secondary housing units built on residential properties.
They range from 150 to 1200 square feet and serve various purposes: rentals, studios, housing for aging parents, or personal retreats.


Growing Popularity
Driven by housing shortages and affordability issues, especially in states like California.
Governments are easing restrictions to allow more ADUs to be built, including San Diego’s initiative to allow unlimited ADUs if they’re affordable.


Use Cases
Rental income
Housing for retirees or aging parents
Studios (music, yoga), guest houses, or nanny quarters


Amazon’s Entry
Amazon now sells prefab two-story tiny homes under \$50,000.
While appealing, buyers must understand the additional costs and logistics: foundation, utilities, permits, and construction.


Legal & Practical Considerations
ADUs must be permitted and built to code to be safe and legally rentable.
Homeowners should consult their city’s building department before starting.
A certificate of occupancy is required for someone to legally live in the unit.


Maxwell Platform
Offers resources, videos, and guidance for anyone interested in building or buying ADUs.
Helps users find reliable contractors and understand the full scope of building an ADU.


Impact on Property Value
ADUs generally increase property value by adding rentable living space.
They are a viable wealth-building strategy through real estate investment.


Social Impact
ADUs could be a solution to homelessness by providing affordable housing options.
Cities like San Diego are already exploring this potential.

💬 Notable Quotes
“You’re not building a Lego kit here.” — Paul Dashevsky on the complexity of constructing ADUs
“There’s no success without sacrifice.” — Rushion McDonald, echoing the theme of entrepreneurship
“Go down to your building department at your city and ask them what guidelines they have.” — Paul’s advice on starting an ADU project
“If you invest in real estate… that’s a great way to build wealth.” — Paul on the financial benefits of ADUs
“I wish America would look at the possibilities of seeing what ADUs can do for the homeless community.” — Rushion McDonald on the social potential of tiny homes

#SHMS #STRAW #BEST

Listen and subscribe to Money Making Conversations on <a href="https://www.iheart.com/podcast/1119-money-making-conversation-28341098/" data-auth="NotApplicable" data-linkindex="0">iHeartRadio</a>,&nbsp;<a href="https://podcasts.apple.com/us/podcast/money-making-conversations-master-class/id1264705641" data-auth="NotApplicable" data-linkindex="1">Apple Podcasts</a>,&nbsp;<a href="https://open.spotify.com/show/3ABAQdTXqAnhGwxrsjFa5y" data-auth="NotApplicable" data-linkindex="2">Spotify</a>, <a href="http://www.moneymakingconversations.com/subscribe/">www.moneymakingconversations.com/subscribe/</a> or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.&nbsp; I want to alert you, so you don&rsquo;t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.&nbsp; Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paul Dashevsky.
Serial entrepreneur and founder of Maxwell, a platform focused on Accessory Dwelling Units (ADUs), also known as tiny homes:
<hr>
🎯 Purpose of the Interview
To educate listeners on the growing trend of Accessory Dwelling Units (ADUs), their practical uses, legal considerations, and how platforms like Maxwell help homeowners navigate the process of building or buying tiny homes&mdash;especially in light of new options like Amazon&rsquo;s prefab homes.
<hr>
🗝️ Key Takeaways
<ol>
<li>
What Are ADUs?
<ul>
<li>Formerly known as tiny homes or granny flats, ADUs are small, secondary housing units built on residential properties.</li>
<li>They range from 150 to 1200 square feet and serve various purposes: rentals, studios, housing for aging parents, or personal retreats.</li>
</ul>
</li>
<li>
Growing Popularity
<ul>
<li>Driven by housing shortages and affordability issues, especially in states like California.</li>
<li>Governments are easing restrictions to allow more ADUs to be built, including San Diego&rsquo;s initiative to allow unlimited ADUs if they&rsquo;re affordable.</li>
</ul>
</li>
<li>
Use Cases
<ul>
<li>Rental income</li>
<li>Housing for retirees or aging parents</li>
<li>Studios (music, yoga), guest houses, or nanny quarters</li>
</ul>
</li>
<li>
Amazon&rsquo;s Entry
<ul>
<li>Amazon now sells prefab two-story tiny homes under \$50,000.</li>
<li>While appealing, buyers must understand the additional costs and logistics: foundation, utilities, permits, and construction.</li>
</ul>
</li>
<li>
Legal &amp; Practical Considerations
<ul>
<li>ADUs must be permitted and built to code to be safe and legally rentable.</li>
<li>Homeowners should consult their city&rsquo;s building department before starting.</li>
<li>A certificate of occupancy is required for someone to legally live in the unit.</li>
</ul>
</li>
<li>
Maxwell Platform
<ul>
<li>Offers resources, videos, and guidance for anyone interested in building or buying ADUs.</li>
<li>Helps users find reliable contractors and understand the full scope of building an ADU.</li>
</ul>
</li>
<li>
Impact on Property Value
<ul>
<li>ADUs generally increase property value by adding rentable living space.</li>
<li>They are a viable wealth-building strategy through real estate investment.</li>
</ul>
</li>
<li>
Social Impact
<ul>
<li>ADUs could be a solution to homelessness by providing affordable housing options.</li>
<li>Cities like San Diego are already exploring this potential.</li>
</ul>
</li>
</ol>
<hr>
💬 Notable Quotes
<ul>
<li>&ldquo;You&rsquo;re not building a Lego kit here.&rdquo; &mdash; Paul Dashevsky on the complexity of constructing ADUs</li>
<li>&ldquo;There&rsquo;s no success without sacrifice.&rdquo; &mdash; Rushion McDonald, echoing the theme of entrepreneurship</li>
<li>&ldquo;Go down to your building department at your city and ask them what guidelines they have.&rdquo; &mdash; Paul&rsquo;s advice on starting an ADU project</li>
<li>&ldquo;If you invest in real estate&hellip; that&rsquo;s a great way to build wealth.&rdquo; &mdash; Paul on the financial benefits of ADUs</li>
<li>&ldquo;I wish America would look at the possibilities of seeing what ADUs can do for the homeless community.&rdquo; &mdash; Rushion McDonald on the social potential of tiny homes</li>
</ul>
<hr>
#SHMS #STRAW #BEST

Financial Tips: Discusses the appeal and additional costs of tiny homes: foundation, utilities, permits, and construction.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d69fa56c-1283-4199-bd75-b4030168729a/transcript

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Isaac Hayes III.

🎯 Purpose of the Interview

To highlight Isaac Hayes III’s entrepreneurial journey, his stewardship of his father’s legacy, and his creation of Fanbase, a Black-owned social media platform designed to empower creators and challenge the status quo of tech ownership and monetization.

🗝️ Key Takeaways 1. Legacy & Identity
Isaac Hayes III discusses the duality of carrying a famous name—both a burden and a blessing.
Early in his career, he used a pseudonym to avoid bias and prove his merit as a music producer.
Quote: “In the beginning, it kind of hurt you… down the line, it’s going to help you tremendously.”

2. Music Publishing & Ownership
He explains the difference between masters and publishing in music rights.
Publishing is like “musical real estate”—you own it until you sell it.
Quote: “As long as you hold on to that musical real estate, you own it forever.”

3. Social Media as a Business Tool
Hayes recognized the power of social media around 2008–2009.
He emphasizes how Black culture drives social media engagement but lacks ownership.
Quote: “Black culture elevates all infrastructures of entertainment, but we don’t own them.”

4. Fanbase: A Visionary Platform
Fanbase is a subscription-based social media platform that:

Doesn’t run ads.
Allows creators to monetize directly via in-app purchases.
Sends content to all followers without suppression.
Quote: “I’m the first social media founder to create a mechanism where people could subscribe to people using in-app purchases.”

5. Innovation & Influence
Fanbase pioneered features like gold verification badges and mobile subscriptions before major platforms adopted them.
Hayes asserts that Fanbase moves at the speed of Black culture, unlike competitors who mimic it.
Quote: “The only separator between us and them is capital.”

6. Political Impact
Hayes used social media to support political campaigns, including helping elect Atlanta Mayor Andre Dickens.
He views social media as a tool for civic engagement and community empowerment.
Quote: “Social media spreads messages through virality… it can create engagement and action very quickly.”

7. Investor-thon & Community Support
Fanbase raised nearly \$700,000 in 10 days through an equity crowdfunding event featuring celebrities and influencers.
Hayes stresses the importance of Black ownership in tech infrastructure.
Quote: “If we’re not owning infrastructures, we’re just contributing to other people’s wealth.”

🧠 Final Message

Isaac Hayes III is a visionary entrepreneur who blends legacy, innovation, and cultural empowerment. His mission with Fanbase is to create a platform where creators—especially from the Black community—can thrive, monetize, and own their digital presence.

#SHMS #STRAW #BEST

Listen and subscribe to Money Making Conversations on <a href="https://www.iheart.com/podcast/1119-money-making-conversation-28341098/" data-auth="NotApplicable" data-linkindex="0">iHeartRadio</a>,&nbsp;<a href="https://podcasts.apple.com/us/podcast/money-making-conversations-master-class/id1264705641" data-auth="NotApplicable" data-linkindex="1">Apple Podcasts</a>,&nbsp;<a href="https://open.spotify.com/show/3ABAQdTXqAnhGwxrsjFa5y" data-auth="NotApplicable" data-linkindex="2">Spotify</a>, <a href="http://www.moneymakingconversations.com/subscribe/">www.moneymakingconversations.com/subscribe/</a> or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.&nbsp; I want to alert you, so you don&rsquo;t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.&nbsp; Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Isaac Hayes III.
<hr>
🎯 Purpose of the Interview
To highlight Isaac Hayes III&rsquo;s entrepreneurial journey, his stewardship of his father&rsquo;s legacy, and his creation of Fanbase, a Black-owned social media platform designed to empower creators and challenge the status quo of tech ownership and monetization.
<hr>
🗝️ Key Takeaways 1. Legacy &amp; Identity
<ul>
<li>Isaac Hayes III discusses the duality of carrying a famous name&mdash;both a burden and a blessing.</li>
<li>Early in his career, he used a pseudonym to avoid bias and prove his merit as a music producer.</li>
<li>Quote: &ldquo;In the beginning, it kind of hurt you&hellip; down the line, it&rsquo;s going to help you tremendously.&rdquo;</li>
</ul>
<hr>
2. Music Publishing &amp; Ownership
<ul>
<li>He explains the difference between masters and publishing in music rights.</li>
<li>Publishing is like &ldquo;musical real estate&rdquo;&mdash;you own it until you sell it.</li>
<li>Quote: &ldquo;As long as you hold on to that musical real estate, you own it forever.&rdquo;</li>
</ul>
<hr>
3. Social Media as a Business Tool
<ul>
<li>Hayes recognized the power of social media around 2008&ndash;2009.</li>
<li>He emphasizes how Black culture drives social media engagement but lacks ownership.</li>
<li>Quote: &ldquo;Black culture elevates all infrastructures of entertainment, but we don&rsquo;t own them.&rdquo;</li>
</ul>
<hr>
4. Fanbase: A Visionary Platform
<ul>
<li>Fanbase is a subscription-based social media platform that:
<ul>
<li>Doesn&rsquo;t run ads.</li>
<li>Allows creators to monetize directly via in-app purchases.</li>
<li>Sends content to all followers without suppression.</li>
</ul>
</li>
<li>Quote: &ldquo;I&rsquo;m the first social media founder to create a mechanism where people could subscribe to people using in-app purchases.&rdquo;</li>
</ul>
<hr>
5. Innovation &amp; Influence
<ul>
<li>Fanbase pioneered features like gold verification badges and mobile subscriptions before major platforms adopted them.</li>
<li>Hayes asserts that Fanbase moves at the speed of Black culture, unlike competitors who mimic it.</li>
<li>Quote: &ldquo;The only separator between us and them is capital.&rdquo;</li>
</ul>
<hr>
6. Political Impact
<ul>
<li>Hayes used social media to support political campaigns, including helping elect Atlanta Mayor Andre Dickens.</li>
<li>He views social media as a tool for civic engagement and community empowerment.</li>
<li>Quote: &ldquo;Social media spreads messages through virality&hellip; it can create engagement and action very quickly.&rdquo;</li>
</ul>
<hr>
7. Investor-thon &amp; Community Support
<ul>
<li>Fanbase raised nearly \$700,000 in 10 days through an equity crowdfunding event featuring celebrities and influencers.</li>
<li>Hayes stresses the importance of Black ownership in tech infrastructure.</li>
<li>Quote: &ldquo;If we&rsquo;re not owning infrastructures, we&rsquo;re just contributing to other people&rsquo;s wealth.&rdquo;</li>
</ul>
<hr>
🧠 Final Message
Isaac Hayes III is a visionary entrepreneur who blends legacy, innovation, and cultural empowerment. His mission with Fanbase is to create a platform where creators&mdash;especially from the Black community&mdash;can thrive, monetize, and own their digital presence.
<hr>
#SHMS #STRAW #BEST

Brand Building:  The first social media founder to create a mechanism where people could subscribe to people using in-app purchases.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8fc7dd4a-fee3-46d5-bdd8-b40301660e97/transcript

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky.

Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies. 

Brendan explains why he left ESPN after six and a half years—despite the security, prestige, and Disney benefits—to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts. 

He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies.

Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen’s annual “Run Rich Run” 40‑yard dash evolved into a signature charitable brand moment. 

The interview closes with insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you. 

PURPOSE OF THE INTERVIEW1. To highlight Brendan Kaminsky’s entrepreneurial journey

McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency. 

2. To educate listeners on the evolving world of branding and digital media

Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count. 

3. To provide actionable guidance for entrepreneurs and creators

The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand. 

4. To show how athletes and media personalities use content to expand influence

Brendan walks through real client strategies—from Jalen Rose’s community work to Rich Eisen’s fundraising dash. 

5. To explore the role of AI in modern marketing

Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments. 

KEY TAKEAWAYS1. Relatability drives modern branding

People connect with authenticity, not polished promotion. Talk to your audience, not at them. 

2. Engagement matters more than follower count

Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views. 

3. Social media requires presence and accessibility

High-profile clients expect responsiveness; being available is key to agency success. 

4. Vertical video is the new standard

Optimizing content for mobile consumption is essential—TV graphics no longer dictate how content is built.

5. AI is an asset, not a threat

Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content. 

6. Data tells the story

Success can be clearly measured through views, engagement, and growth—unlike billboards or traditional media. 

7. Use “hot topics” to highlight deeper work

For clients like Jalen Rose, trending sports conversations help drive attention to community-focused initiatives like his leadership academy. 

8. Brand moments can start from something small

Rich Eisen’s 40-yard dash evolved into a signature charity event and content anchor.

9. Entrepreneurship requires trusting your gut

He left ESPN without telling anyone beforehand to avoid discouragement—because he felt the pull to build his own vision. 

10. Visibility creates opportunity

In the digital era, it’s not just who you know—it’s who knows you. 

NOTABLE QUOTESOn entrepreneurship
“I trusted my gut… I didn’t tell one person I was leaving ESPN because I didn’t want anyone to make me doubt myself.” 

On branding
“People want to relate to you. They want to get to know you.” 
“Talk directly to your audience.” 

On social metrics
“It’s become a lot more about engagement and views than total follower number.” 

On accessibility
“You could be the best at your job, but if a client can’t reach you, it doesn’t matter.” 

On visibility
“It’s not about who you know—it’s about who knows you.” 

On AI
“AI is absolutely an asset… it helps us with research, analytics, even virality scoring.” 

#SHMS #STRAW #BEST

Listen and subscribe to Money Making Conversations on <a href="https://www.iheart.com/podcast/1119-money-making-conversation-28341098/" data-auth="NotApplicable" data-linkindex="0">iHeartRadio</a>,&nbsp;<a href="https://podcasts.apple.com/us/podcast/money-making-conversations-master-class/id1264705641" data-auth="NotApplicable" data-linkindex="1">Apple Podcasts</a>,&nbsp;<a href="https://open.spotify.com/show/3ABAQdTXqAnhGwxrsjFa5y" data-auth="NotApplicable" data-linkindex="2">Spotify</a>, <a href="http://www.moneymakingconversations.com/subscribe/">www.moneymakingconversations.com/subscribe/</a> or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.&nbsp; I want to alert you, so you don&rsquo;t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.&nbsp; Keep winning!
Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky.
Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies.&nbsp;
Brendan explains why he left ESPN after six and a half years&mdash;despite the security, prestige, and Disney benefits&mdash;to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts.&nbsp;
He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies.
Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen&rsquo;s annual &ldquo;Run Rich Run&rdquo; 40‑yard dash evolved into a signature charitable brand moment.&nbsp;
The interview closes with insights on relationship-building, authenticity, and visibility&mdash;reinforcing that in the digital era, it&rsquo;s not just &ldquo;who you know,&rdquo; but who knows you.&nbsp;
<hr>
PURPOSE OF THE INTERVIEW 1. To highlight Brendan Kaminsky&rsquo;s entrepreneurial journey
McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency.&nbsp;
2. To educate listeners on the evolving world of branding and digital media
Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count.&nbsp;
3. To provide actionable guidance for entrepreneurs and creators
The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand.&nbsp;
4. To show how athletes and media personalities use content to expand influence
Brendan walks through real client strategies&mdash;from Jalen Rose&rsquo;s community work to Rich Eisen&rsquo;s fundraising dash.&nbsp;
5. To explore the role of AI in modern marketing
Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments.&nbsp;
<hr>
KEY TAKEAWAYS 1. Relatability drives modern branding
People connect with authenticity, not polished promotion. Talk to your audience, not at them.&nbsp;
2. Engagement matters more than follower count
Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views.&nbsp;
3. Social media requires presence and accessibility
High-profile clients expect responsiveness; being available is key to agency success.&nbsp;
4. Vertical video is the new standard
Optimizing content for mobile consumption is essential&mdash;TV graphics no longer dictate how content is built.
5. AI is an asset, not a threat
Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content.&nbsp;
6. Data tells the story
Success can be clearly measured through views, engagement, and growth&mdash;unlike billboards or traditional media.&nbsp;
7. Use &ldquo;hot topics&rdquo; to highlight deeper work
For clients like Jalen Rose, trending sports conversations help drive attention to community-focused initiatives like his leadership academy.&nbsp;
8. Brand moments can start from something small
Rich Eisen&rsquo;s 40-yard dash evolved into a signature charity event and content anchor.
9. Entrepreneurship requires trusting your gut
He left ESPN without telling anyone beforehand to avoid discouragement&mdash;because he felt the pull to build his own vision.&nbsp;
10. Visibility creates opportunity
In the digital era, it&rsquo;s not just who you know&mdash;it&rsquo;s who knows you.&nbsp;
<hr>
NOTABLE QUOTES On entrepreneurship
<ul>
<li>&ldquo;I trusted my gut&hellip; I didn&rsquo;t tell one person I was leaving ESPN because I didn&rsquo;t want anyone to make me doubt myself.&rdquo;&nbsp;</li>
</ul>
On branding
<ul>
<li>&ldquo;People want to relate to you. They want to get to know you.&rdquo;&nbsp;</li>
<li>&ldquo;Talk directly to your audience.&rdquo;&nbsp;</li>
</ul>
On social metrics
<ul>
<li>&ldquo;It&rsquo;s become a lot more about engagement and views than total follower number.&rdquo;&nbsp;</li>
</ul>
On accessibility
<ul>
<li>&ldquo;You could be the best at your job, but if a client can&rsquo;t reach you, it doesn&rsquo;t matter.&rdquo;&nbsp;</li>
</ul>
On visibility
<ul>
<li>&ldquo;It&rsquo;s not about who you know&mdash;it&rsquo;s about who knows you.&rdquo;&nbsp;</li>
</ul>
On AI
<ul>
<li>&ldquo;AI is absolutely an asset&hellip; it helps us with research, analytics, even virality scoring.&rdquo;&nbsp;</li>
</ul>
<hr>
#SHMS #STRAW #BEST

Brand Building: He gives insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/522b2d1c-dbc0-416a-bd5c-b4000132f6d1/transcript

President of Clark Atlanta University, Dr. George T. French, talks zeroing students' balances

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