My next guest is Dante Simpson. He is the co-Founder of ESPAT and a digital media company for esports and gaming. ESPAT TV is a collaborative, made up of the world’s most recognizable production studios, led by Ridley Scott Creative Group and PRG. He has overseen the rapid growth and expansion of the organization and provided consultation to companies globally. His work spans global gaming interests, branded entities, high-profile influencers - both on content/technical production and campaign matters. Please welcome to Money Making Conversations Dante Simpson.
https://www.moneymakingconversations.com
https://www.youtube.com/MoneyMakingConversations
https://www.facebook.com/MoneyMakingConversations/
https://twitter.com/moneymakingconv
https://www.instagram.com/moneymakingconversations/
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

My next guest is Dante Simpson. He is the co-Founder of ESPAT and a digital media company for esports and gaming. ESPAT TV is a collaborative, made up of the world’s most recognizable production studios, led by Ridley Scott Creative Group and PRG. He has overseen the rapid growth and expansion of the organization and provided consultation to companies globally. His work spans global gaming interests, branded entities, high-profile influencers - both on content/technical production and campaign matters. Please welcome to Money Making Conversations Dante Simpson. https://www.moneymakingconversations.com https://www.youtube.com/MoneyMakingConversations https://www.facebook.com/MoneyMakingConversations/ https://twitter.com/moneymakingconv https://www.instagram.com/moneymakingconversations/ Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!

https://www.moneymakingconversations.com

https://www.youtube.com/MoneyMakingConversations

https://www.facebook.com/MoneyMakingConversations/

https://twitter.com/moneymakingconv

https://www.instagram.com/moneymakingconversations/

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!
https://www.moneymakingconversations.com
https://www.youtube.com/MoneyMakingConversations
https://www.facebook.com/MoneyMakingConversations/
https://twitter.com/moneymakingconv
https://www.instagram.com/moneymakingconversations/

Money Making Conversations Master Class

Start your day with laughs, love, and real talk from Steve Harvey and his hilarious crew Shirley Strawberry, Carla Ferrell, Nephew Tommy, and Junior on the #1 morning radio show in America. Prank calls, life advice, celebrity guests, and nonstop energy. Follow, favorite, and subscribe now so you never miss a moment!

Steve Harvey brings his unmatched charisma and wisdom to mornings across the country, mixing comedy, culture, and connection like no one else. Whether you need a laugh, a lift, or a little perspective, The Steve Harvey Morning Show delivers it all.

Join millions who tune in every day, and make Steve and the crew part of your morning routine!

Start your day with laughs, love, and real talk from Steve Harvey and his hilarious crew Shirley Strawberry, Carla Ferrell, Nephew Tommy, and Junior on the #1 morning radio show in America. Prank calls, life advice, celebrity guests, and nonstop energy.&nbsp;Follow, favorite, and subscribe now so you never miss a moment!
Steve Harvey brings his unmatched charisma and wisdom to mornings across the country, mixing comedy, culture, and connection like no one else. Whether you need a laugh, a lift, or a little perspective, The Steve Harvey Morning Show delivers it all.
Join millions who tune in every day, and make Steve and the crew part of your morning routine!

The Steve Harvey Morning Show

Dante Simpson, Co-Founder of ESPAT, reacts to working with Keanu Reeves & Ridley Scott

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9c5b11ad-6881-4a7c-ad43-af62014878c2/transcript

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Demond Martin.

Co‑founder and CEO of Well With All, a Black‑owned purpose‑driven wellness brand—joins Rushion McDonald to discuss health equity, entrepreneurship, his life story, his upcoming book Friends of the Good, and his new $1M AI Health Equity Prize.

Martin shares how his difficult upbringing in the projects and rural North Carolina shaped his commitment to giving back. After a successful 21‑year career as the only Black partner at a major hedge fund, he launched Well With All to merge consumer products, wellness, and social impact. The brand donates 20% of its profits to health‑equity initiatives.

He discusses product innovation, the importance of supplements in underserved communities, the power of Black longevity, and the need to prepare younger generations for healthier futures. He also explains his upcoming book—which uses Aristotle’s philosophy of “friends of the good” to show how meaningful relationships enable success.

The conversation is energetic, inspirational, and focused on using business as a force for social good.

🎯 Purpose of the Interview

The interview aims to:

1. Introduce Well With All

A wellness company offering supplements and energy drinks while funding health‑equity solutions. 

2. Share Martin’s Personal Journey

From poverty, trauma, and instability → to White House, Harvard Business School, and a top hedge fund. 

3. Promote His Book, Friends of the Good

A philosophy‑driven exploration of friendship, mentorship, and community. 

4. Announce the $1 Million AI Prize

A major initiative to scale AI tools that close health‑equity gaps. 

5. Encourage Health Awareness in Underserved Communities

Particularly around longevity, dietary choices, energy consumption, and supplement use. 

🔑 Key Takeaways1. Health Equity Drives the Mission

Martin emphasizes that health is a human right and disparities in nutrition, maternal health, and mental‑health access must be addressed. 

2. Well With All = Social Impact + Consumer Products

The company donates 20% of profits and creates healthier alternatives (energy drinks, supplements) to replace harmful daily habits like sugary sodas. 

3. Personal Story Fuels Commitment

He overcame poverty, a traumatic home life, and limited opportunity—and believes he survived because others poured into him. 

4. Mentorship Changed His Life

Major turning points included:
Student body president at UNC Charlotte
Assistant to the White House Chief of Staff
HBS acceptance
Training under hedge‑fund leader Phil Gross 

5. Expertise Matters

His success with Well With All is grounded in 21 years as an investor specializing only in consumer companies. 

6. AI Can Close Health Gaps

The $1M Well With All Prize supports AI tools already impacting at least 1,000 lives with the potential to scale to 100,000+. 

7. Black Longevity Documentary

His company created a film (NAACP Image Award–nominated) featuring Black elders aged 85–106 to redefine narratives around Black health. 

8. The Power of Friendship

His book teaches readers how to identify “friends of the good,” the relationships that define one’s path and joy. 

🗣️ Notable Quotes from Demond Martin (from the transcript)

(All quotes sourced from:) 

On Health Equity
“Health is a human right. Everyone deserves nutritious food… everyone deserves to see a doctor.”
“Where With All is not just a brand—it's a movement.”

On His Upbringing
“I grew up in the projects… lived in a trailer… had a heroin addict as a stepfather. I’ve seen things that gave me perspective.”

On Perspective and Survival
“If this was me at 14… I’d be dead or in jail.”

On His Mission
“I need to start giving back today. I’ve lived a life of giving back—my parents and grandparents instilled that in me.”

On Product Philosophy
“Small, incremental choices add up. Replacing one sugary soda a day is 45,000 fewer calories a year.”

On Expertise
“All I did for 21 years is invest in consumer companies. That was my expertise.”

On Friendship & His Book
“Show me your friends, I’ll show you your future.”
“Friendship is one of the most essential elements of joy.”

On Confidence & Mastery
“Five years into my career, I knew I knew what the hell I was doing.”

On AI
“We’re not rewarding ideas—we’re rewarding impact.”

#SHMS #STRAW #BEST

Listen and subscribe to Money Making Conversations on <a href="https://www.iheart.com/podcast/1119-money-making-conversation-28341098/" data-auth="NotApplicable" data-linkindex="0">iHeartRadio</a>,&nbsp;<a href="https://podcasts.apple.com/us/podcast/money-making-conversations-master-class/id1264705641" data-auth="NotApplicable" data-linkindex="1">Apple Podcasts</a>,&nbsp;<a href="https://open.spotify.com/show/3ABAQdTXqAnhGwxrsjFa5y" data-auth="NotApplicable" data-linkindex="2">Spotify</a>, <a href="http://www.moneymakingconversations.com/subscribe/">www.moneymakingconversations.com/subscribe/</a> or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.&nbsp; I want to alert you, so you don&rsquo;t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.&nbsp; Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Demond Martin.
Co‑founder and CEO of Well With All, a Black‑owned purpose‑driven wellness brand&mdash;joins Rushion McDonald to discuss health equity, entrepreneurship, his life story, his upcoming book Friends of the Good, and his new $1M AI Health Equity Prize.
Martin shares how his difficult upbringing in the projects and rural North Carolina shaped his commitment to giving back. After a successful 21‑year career as the only Black partner at a major hedge fund, he launched Well With All to merge consumer products, wellness, and social impact. The brand donates 20% of its profits to health‑equity initiatives.
He discusses product innovation, the importance of supplements in underserved communities, the power of Black longevity, and the need to prepare younger generations for healthier futures. He also explains his upcoming book&mdash;which uses Aristotle&rsquo;s philosophy of &ldquo;friends of the good&rdquo; to show how meaningful relationships enable success.
The conversation is energetic, inspirational, and focused on using business as a force for social good.
<hr>
🎯 Purpose of the Interview
The interview aims to:
1. Introduce Well With All
A wellness company offering supplements and energy drinks while funding health‑equity solutions.&nbsp;
2. Share Martin&rsquo;s Personal Journey
From poverty, trauma, and instability &rarr; to White House, Harvard Business School, and a top hedge fund.&nbsp;
3. Promote His Book, Friends of the Good
A philosophy‑driven exploration of friendship, mentorship, and community.&nbsp;
4. Announce the $1 Million AI Prize
A major initiative to scale AI tools that close health‑equity gaps.&nbsp;
5. Encourage Health Awareness in Underserved Communities
Particularly around longevity, dietary choices, energy consumption, and supplement use.&nbsp;
<hr>
🔑 Key Takeaways 1. Health Equity Drives the Mission
Martin emphasizes that health is a human right and disparities in nutrition, maternal health, and mental‑health access must be addressed.&nbsp;
2. Well With All = Social Impact + Consumer Products
The company donates 20% of profits and creates healthier alternatives (energy drinks, supplements) to replace harmful daily habits like sugary sodas.&nbsp;
3. Personal Story Fuels Commitment
He overcame poverty, a traumatic home life, and limited opportunity&mdash;and believes he survived because others poured into him.&nbsp;
4. Mentorship Changed His Life
Major turning points included:
<ul>
<li>Student body president at UNC Charlotte</li>
<li>Assistant to the White House Chief of Staff</li>
<li>HBS acceptance</li>
<li>Training under hedge‑fund leader Phil Gross&nbsp;</li>
</ul>
5. Expertise Matters
His success with Well With All is grounded in 21 years as an investor specializing only in consumer companies.&nbsp;
6. AI Can Close Health Gaps
The $1M Well With All Prize supports AI tools already impacting at least 1,000 lives with the potential to scale to 100,000+.&nbsp;
7. Black Longevity Documentary
His company created a film (NAACP Image Award&ndash;nominated) featuring Black elders aged 85&ndash;106 to redefine narratives around Black health.&nbsp;
8. The Power of Friendship
His book teaches readers how to identify &ldquo;friends of the good,&rdquo; the relationships that define one&rsquo;s path and joy.&nbsp;
<hr>
🗣️ Notable Quotes from Demond Martin (from the transcript)
(All quotes sourced from:)&nbsp;
On Health Equity
<ul>
<li>&ldquo;Health is a human right. Everyone deserves nutritious food&hellip; everyone deserves to see a doctor.&rdquo;</li>
<li>&ldquo;Where With All is not just a brand&mdash;it's a movement.&rdquo;</li>
</ul>
On His Upbringing
<ul>
<li>&ldquo;I grew up in the projects&hellip; lived in a trailer&hellip; had a heroin addict as a stepfather. I&rsquo;ve seen things that gave me perspective.&rdquo;</li>
</ul>
On Perspective and Survival
<ul>
<li>&ldquo;If this was me at 14&hellip; I&rsquo;d be dead or in jail.&rdquo;</li>
</ul>
On His Mission
<ul>
<li>&ldquo;I need to start giving back today. I&rsquo;ve lived a life of giving back&mdash;my parents and grandparents instilled that in me.&rdquo;</li>
</ul>
On Product Philosophy
<ul>
<li>&ldquo;Small, incremental choices add up. Replacing one sugary soda a day is 45,000 fewer calories a year.&rdquo;</li>
</ul>
On Expertise
<ul>
<li>&ldquo;All I did for 21 years is invest in consumer companies. That was my expertise.&rdquo;</li>
</ul>
On Friendship &amp; His Book
<ul>
<li>&ldquo;Show me your friends, I&rsquo;ll show you your future.&rdquo;</li>
<li>&ldquo;Friendship is one of the most essential elements of joy.&rdquo;</li>
</ul>
On Confidence &amp; Mastery
<ul>
<li>&ldquo;Five years into my career, I knew I knew what the hell I was doing.&rdquo;</li>
</ul>
On AI
<ul>
<li>&ldquo;We&rsquo;re not rewarding ideas&mdash;we&rsquo;re rewarding impact.&rdquo;</li>
</ul>
<hr>
#SHMS #STRAW #BEST

Community Uplift: Well With All produces wellness products and donates 20% of its profits to health‑equity initiatives.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/45d325d8-526d-4e68-b2db-b3f301246d48/transcript

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond and Greg Bowman.

Co‑owners of Popcorn Remix, a Georgia‑based gourmet popcorn brand known for more than 60 innovative flavors ranging from King Crab Legs to Charlene’s Banana Pudding to chocolate‑covered strawberry.

Together they share their partnership story, the origin of Popcorn Remix, the explosive growth of their brand, how they built a powerhouse fundraising platform (WePowerFundraisers.com), their expansion into major sports and entertainment venues, and the unique combination of hustle, creativity, faith, and community service that drives their success.

🎯 Purpose of the Interview

The interview was designed to:

1. Highlight the Popcorn Remix brand and its explosive growth

From a storefront in Conyers, GA, to Mercedes‑Benz Stadium, Truist Park, the Georgia World Congress Center, the Atlanta Dream, and major convention centers.

2. Showcase their entrepreneurship journey as Black founders

They share how they partnered, overcame limitations, created their own lane, and scaled a product category long dominated by major national brands.

3. Promote their fundraising platform (WePowerFundraisers.com)

A system that gives organizations up to 50% of gross sales, ships popcorn directly to supporters, and supports churches, schools, nonprofits, cheer teams, and more.

4. Inspire entrepreneurs

Greg and Ryan share candid advice on partnership, sacrifice, differentiating your product, and believing in your gifts.

💡 Key Takeaways

1. A Powerful Partnership Built on Hustle, Trust & Alignment

Greg and Ryan met years ago through a men’s empowerment group and eventually partnered after Greg conceived the popcorn concept.
Ryan didn’t have the money but had “all the hustle in the world”—and that’s the partnership foundation. 

They call themselves the Visionary & Executioner, committing to outwork anyone and always show up for each other.

2. Popcorn Remix Was Created to “Remix” What Popcorn Could Be

The brand name came from their church’s theme, “Year of the Remix.”
They wanted flavors never seen before: butter pecan, crab legs, chocolate‑covered strawberry, cookies and cream, lemon pound cake, jerk chicken, etc. [

Only three people in the world know the signature butter pecan formula.

3. Their Innovation Extends Beyond Flavors — Even the Kernels Are Different

They use “mushroom” kernels (round, fluffy) instead of standard “butterfly” kernels to prevent breakage, reduce seed fragments, and support orthodontic patients. [

Their popcorn is fluffier, smoother, and more versatile for gourmet coating.

4. The Storefront Is an In‑Person Experience

The Conyers, GA store provides:
Free sampling of all 60+ flavors
Music based on the time of day
Engaging, fun staff
Fresh gourmet popcorn made on-site

The storefront is intentionally designed to be a “vibe.”

5. Live Activations Are Their Secret Weapon

Their background in music and entertainment helps them:
Work crowds
Convert curious customers into buyers
Perform high‑energy demos
Showcase “activation flavors” like Lemon Pound Cake, which comes with instructions 

These activations drew attention at Falcons games, arenas, conventions, and more.

6. Popcorn Remix Is in Major Venues Across Georgia

They have partnerships with:
Mercedes‑Benz Stadium (all levels)
Truist Park / Atlanta Braves
State Farm Arena
Atlanta Dream
Georgia World Congress Center
Georgia International Convention Center

They’re a favorite for cheer, volleyball, and large-scale events.

7. Their Brand Went Viral — Celebrities and even the White House Took Notice

Celebrity/luminary support includes:
Whoopi Goldberg
Daymond John
Sherri Shepherd
Anthony Hamilton
Cathy Hughes (Radio One/TV One founder)
The White House (Hip-Hop 50th celebration invitation)

Their popcorn has literally made it to the White House. 

8. Their Fundraising Platform Is a Game-Changer

WePowerFundraisers.com gives:
Up to 50% of gross sales to organizations
Automated direct‑to-door delivery
No upfront costs
10‑day fundraiser windows
Ten curated flavors for easy purchase

They’re now targeting national Greek organizations (“Divine Nine”) to scale. [

9. Massive Growth: $1.5 Million in 3 Years

They realized they “had something” when they hit $1.5 million in revenue, without debt, and only two founders running things.

They even had to turn down a $4M deal because they didn’t yet have the production capacity—prompting them to invest heavily in a new warehouse.

10. They Reinvented Their Ops with Subscriptions & TikTok Shops

They recently added:
A monthly popcorn subscription
A TikTok Shop that allows creators to sell Popcorn Remix and earn revenue 

These innovations help them scale nationally.

🗣 Notable Quotes (with citations)On their partnership

“He said, ‘I ain’t got a whole bunch of money… but I got all the hustle in the world.’” 

On their role to each other

“I refuse to be outworked… whenever you call, I’m available.” 

On Popcorn Remix’s purpose

“We want to remix popcorn… make it unlike anything you’ve ever seen before.” 

On competition

“When you're going against a giant, you gotta have something real… We had a rocket launcher.” 

On their breakthrough moment

“We grossed $1.5 million in three years… from popcorn. I knew we had something.” 

On celebrity validation

“When Whoopi sent the picture… and then the White House… that was it.” 

On entrepreneurship

“Dreams don’t expire. How you start is not how you finish.” 

On community fundraising

“It’s one thing to ask for something. It’s another to give something back.” 

#SHMS #STRAW #BEST

Listen and subscribe to Money Making Conversations on <a href="https://www.iheart.com/podcast/1119-money-making-conversation-28341098/" data-auth="NotApplicable" data-linkindex="0">iHeartRadio</a>,&nbsp;<a href="https://podcasts.apple.com/us/podcast/money-making-conversations-master-class/id1264705641" data-auth="NotApplicable" data-linkindex="1">Apple Podcasts</a>,&nbsp;<a href="https://open.spotify.com/show/3ABAQdTXqAnhGwxrsjFa5y" data-auth="NotApplicable" data-linkindex="2">Spotify</a>, <a href="http://www.moneymakingconversations.com/subscribe/">www.moneymakingconversations.com/subscribe/</a> or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.&nbsp; I want to alert you, so you don&rsquo;t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.&nbsp; Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond and Greg Bowman.
Co‑owners of Popcorn Remix, a Georgia‑based gourmet popcorn brand known for more than 60 innovative flavors ranging from King Crab Legs to Charlene&rsquo;s Banana Pudding to chocolate‑covered strawberry.
Together they share their partnership story, the origin of Popcorn Remix, the explosive growth of their brand, how they built a powerhouse fundraising platform (WePowerFundraisers.com), their expansion into major sports and entertainment venues, and the unique combination of hustle, creativity, faith, and community service that drives their success.
<hr>
🎯 Purpose of the Interview
The interview was designed to:
1. Highlight the Popcorn Remix brand and its explosive growth
From a storefront in Conyers, GA, to Mercedes‑Benz Stadium, Truist Park, the Georgia World Congress Center, the Atlanta Dream, and major convention centers.
2. Showcase their entrepreneurship journey as Black founders
They share how they partnered, overcame limitations, created their own lane, and scaled a product category long dominated by major national brands.
3. Promote their fundraising platform (WePowerFundraisers.com)
A system that gives organizations up to 50% of gross sales, ships popcorn directly to supporters, and supports churches, schools, nonprofits, cheer teams, and more.
4. Inspire entrepreneurs
Greg and Ryan share candid advice on partnership, sacrifice, differentiating your product, and believing in your gifts.
<hr>
💡 Key Takeaways
<hr>
1. A Powerful Partnership Built on Hustle, Trust &amp; Alignment
Greg and Ryan met years ago through a men&rsquo;s empowerment group and eventually partnered after Greg conceived the popcorn concept. Ryan didn&rsquo;t have the money but had &ldquo;all the hustle in the world&rdquo;&mdash;and that&rsquo;s the partnership foundation.&nbsp;
They call themselves the Visionary &amp; Executioner, committing to outwork anyone and always show up for each other.
<hr>
2. Popcorn Remix Was Created to &ldquo;Remix&rdquo; What Popcorn Could Be
The brand name came from their church&rsquo;s theme, &ldquo;Year of the Remix.&rdquo; They wanted flavors never seen before: butter pecan, crab legs, chocolate‑covered strawberry, cookies and cream, lemon pound cake, jerk chicken, etc. <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/RYAN%20RICHMOND%20AND%20GREG%20BOWMAN.txt">[</a>
Only three people in the world know the signature butter pecan formula.
<hr>
3. Their Innovation Extends Beyond Flavors &mdash; Even the Kernels Are Different
They use &ldquo;mushroom&rdquo; kernels (round, fluffy) instead of standard &ldquo;butterfly&rdquo; kernels to prevent breakage, reduce seed fragments, and support orthodontic patients. <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/RYAN%20RICHMOND%20AND%20GREG%20BOWMAN.txt">[</a>
Their popcorn is fluffier, smoother, and more versatile for gourmet coating.
<hr>
4. The Storefront Is an In‑Person Experience
The Conyers, GA store provides:
<ul>
<li>Free sampling of all 60+ flavors</li>
<li>Music based on the time of day</li>
<li>Engaging, fun staff</li>
<li>Fresh gourmet popcorn made on-site</li>
</ul>
The storefront is intentionally designed to be a &ldquo;vibe.&rdquo;
<hr>
5. Live Activations Are Their Secret Weapon
Their background in music and entertainment helps them:
<ul>
<li>Work crowds</li>
<li>Convert curious customers into buyers</li>
<li>Perform high‑energy demos</li>
<li>Showcase &ldquo;activation flavors&rdquo; like Lemon Pound Cake, which comes with instructions&nbsp;</li>
</ul>
These activations drew attention at Falcons games, arenas, conventions, and more.
<hr>
6. Popcorn Remix Is in Major Venues Across Georgia
They have partnerships with:
<ul>
<li>Mercedes‑Benz Stadium (all levels)</li>
<li>Truist Park / Atlanta Braves</li>
<li>State Farm Arena</li>
<li>Atlanta Dream</li>
<li>Georgia World Congress Center</li>
<li>Georgia International Convention Center</li>
</ul>
They&rsquo;re a favorite for cheer, volleyball, and large-scale events.
<hr>
7. Their Brand Went Viral &mdash; Celebrities and even the White House Took Notice
Celebrity/luminary support includes:
<ul>
<li>Whoopi Goldberg</li>
<li>Daymond John</li>
<li>Sherri Shepherd</li>
<li>Anthony Hamilton</li>
<li>Cathy Hughes (Radio One/TV One founder)</li>
<li>The White House (Hip-Hop 50th celebration invitation)</li>
</ul>
Their popcorn has literally made it to the White House.&nbsp;
<hr>
8. Their Fundraising Platform Is a Game-Changer
WePowerFundraisers.com gives:
<ul>
<li>Up to 50% of gross sales to organizations</li>
<li>Automated direct‑to-door delivery</li>
<li>No upfront costs</li>
<li>10‑day fundraiser windows</li>
<li>Ten curated flavors for easy purchase</li>
</ul>
They&rsquo;re now targeting national Greek organizations (&ldquo;Divine Nine&rdquo;) to scale. <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/RYAN%20RICHMOND%20AND%20GREG%20BOWMAN.txt">[</a>
<hr>
9. Massive Growth: $1.5 Million in 3 Years
They realized they &ldquo;had something&rdquo; when they hit $1.5 million in revenue, without debt, and only two founders running things.
They even had to turn down a $4M deal because they didn&rsquo;t yet have the production capacity&mdash;prompting them to invest heavily in a new warehouse.
<hr>
10. They Reinvented Their Ops with Subscriptions &amp; TikTok Shops
They recently added:
<ul>
<li>A monthly popcorn subscription</li>
<li>A TikTok Shop that allows creators to sell Popcorn Remix and earn revenue&nbsp;</li>
</ul>
These innovations help them scale nationally.
<hr>
🗣 Notable Quotes (with citations) On their partnership
&ldquo;He said, &lsquo;I ain&rsquo;t got a whole bunch of money&hellip; but I got all the hustle in the world.&rsquo;&rdquo;&nbsp;
On their role to each other
&ldquo;I refuse to be outworked&hellip; whenever you call, I&rsquo;m available.&rdquo;&nbsp;
On Popcorn Remix&rsquo;s purpose
&ldquo;We want to remix popcorn&hellip; make it unlike anything you&rsquo;ve ever seen before.&rdquo;&nbsp;
On competition
&ldquo;When you're going against a giant, you gotta have something real&hellip; We had a rocket launcher.&rdquo;&nbsp;
On their breakthrough moment
&ldquo;We grossed $1.5 million in three years&hellip; from popcorn. I knew we had something.&rdquo;&nbsp;
On celebrity validation
&ldquo;When Whoopi sent the picture&hellip; and then the White House&hellip; that was it.&rdquo;&nbsp;
On entrepreneurship
&ldquo;Dreams don&rsquo;t expire. How you start is not how you finish.&rdquo;&nbsp;
On community fundraising
&ldquo;It&rsquo;s one thing to ask for something. It&rsquo;s another to give something back.&rdquo;&nbsp;
<hr>
#SHMS #STRAW #BEST

Brand Building:  The origin of Popcorn Remix, the explosive growth, how they built a powerhouse fundraising platform. 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/800c50ef-cc5e-4412-8f95-b3f00171a566/transcript

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Attorney Whitney Knox Lee

Explains practical estate‑planning strategies—wills, trusts, powers of attorney—and how entrepreneurs, families, and especially parents of disabled children can protect assets, avoid costly probate, and maintain eligibility for critical benefits. The conversation also touches on integrating insurance with estate planning, small‑business contingency planning, and Lee’s personal mission and background in civil rights work.

Purpose of the Interview
Educate listeners on estate planning as a wealth‑preservation strategy (not just documents)—to reduce court costs, taxes, and confusion for families.
Clarify the differences and roles of wills, trusts, and powers of attorney, including when each is appropriate and how they work together.]
Highlight special considerations for entrepreneurs and families with disabled children or aging relatives, including insurance, operating agreements, and special‑needs planning.
Share Lee’s values and practice approach, including culturally responsive service and sustainable advocacy rooted in prior civil‑rights work.

Key Takeaways 1) Wills vs. Trusts vs. Powers of Attorney
A will is not the plan—it’s just one piece and still goes through probate, which can be slow and expensive; think of a will as a “letter to the judge.]
Revocable living trusts can help families bypass probate, reduce delays, and retain more control over how assets are managed after death.
Powers of attorney (financial and health) are essential for incapacity scenarios; even 18‑year‑olds heading to college should have them so parents can access information if needed.

2) Why Insurance Belongs in the Plan
Life insurance can protect the family’s ability to keep the home by paying off a remaining mortgage or covering living expenses—turning an asset into a sustainable legacy rather than a burden.
For entrepreneurs, key‑person insurance can replace income when the owner can’t work, keeping the business afloat.

3) Minimizing Probate Costs and Taxes
Probate involves court filings and legal fees; in some states fees scale with estate size (example discussed: percentage‑based fees in other jurisdictions), which can significantly erode wealth passed to heirs. Proper planning reduces those leakages.

4) Special‑Needs and Elder Planning
Parents of children on need‑based benefits (e.g., Medicaid) must avoid transfers that jeopardize eligibility; the right trust structures preserve benefits while providing support.
Elder law planning anticipates long‑term care costs (nursing home, assisted living, in‑home care) so families don’t have to deplete assets later.

5) Business Continuity for Owners
Establish operating agreements and buy‑sell agreements that spell out who runs the business if the principal is incapacitated; pair with business powers of attorney.

6) Values, Audience, and Access
Lee intentionally centers Black and Brown women and their families, grounding services in community uplift and transparent referrals to trusted financial pros (no paid referral arrangements).
Contact approach: 15‑minute intake, then a four‑meeting process (legacy planning → design → review → signing).

Notable Quotes (for pull‑quotes & captions)
“Think of a will as a letter to the judge… a will still has to go through probate court.
“A trust allows families to bypass probate altogether so they aren’t paying legal fees or leaving things to people who want to challenge the will.
“Life insurance is a huge tool—it can help the family pay off the mortgage so they can keep the home and the equity.”
“Estate planning is a strategy—not just documents.”
“Even 18‑year‑olds should have powers of attorney—parents can’t just call doctors once kids are legal adults.”
“I stay in my lane—I’m an attorney. I work closely with trusted financial professionals and make non‑compensated referrals.”
“For special‑needs planning, don’t jeopardize need‑based benefits—use the right trust so support continues.
“I want to build a sustainable practice that lets me serve my community and rest well, aligned with my family and values.”

Quick Action Items (for listeners inspired by the episode)
Draft or update POAs (financial and health) for every adult in the household, including college‑age children.
Evaluate whether a revocable living trust makes sense to avoid probate and retain post‑death control.
For business owners: review operating agreement / buy‑sell, add key‑person insurance, and create a business POA.
Families with special‑needs dependents: consult on special‑needs trusts to protect benefits.

#SHMS #STRAW #BEST

Listen and subscribe to Money Making Conversations on <a href="https://www.iheart.com/podcast/1119-money-making-conversation-28341098/" data-auth="NotApplicable" data-linkindex="0">iHeartRadio</a>,&nbsp;<a href="https://podcasts.apple.com/us/podcast/money-making-conversations-master-class/id1264705641" data-auth="NotApplicable" data-linkindex="1">Apple Podcasts</a>,&nbsp;<a href="https://open.spotify.com/show/3ABAQdTXqAnhGwxrsjFa5y" data-auth="NotApplicable" data-linkindex="2">Spotify</a>, <a href="http://www.moneymakingconversations.com/subscribe/">www.moneymakingconversations.com/subscribe/</a> or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.&nbsp; I want to alert you, so you don&rsquo;t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.&nbsp; Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Attorney Whitney Knox Lee
Explains practical estate‑planning strategies&mdash;wills, trusts, powers of attorney&mdash;and how entrepreneurs, families, and especially parents of disabled children can protect assets, avoid costly probate, and maintain eligibility for critical benefits. The conversation also touches on integrating insurance with estate planning, small‑business contingency planning, and Lee&rsquo;s personal mission and background in civil rights work.
<hr>
Purpose of the Interview
<ol>
<li>Educate listeners on estate planning as a wealth‑preservation strategy (not just documents)&mdash;to reduce court costs, taxes, and confusion for families.</li>
<li>Clarify the differences and roles of wills, trusts, and powers of attorney, including when each is appropriate and how they work together.<a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Whitney%20Knox%20Lee%20(Podcast)%20(1).txt">]</a></li>
<li>Highlight special considerations for entrepreneurs and families with disabled children or aging relatives, including insurance, operating agreements, and special‑needs planning.</li>
<li>Share Lee&rsquo;s values and practice approach, including culturally responsive service and sustainable advocacy rooted in prior civil‑rights work.</li>
</ol>
<hr>
Key Takeaways 1) Wills vs. Trusts vs. Powers of Attorney
<ul>
<li>A will is not the plan&mdash;it&rsquo;s just one piece and still goes through probate, which can be slow and expensive; think of a will as a &ldquo;letter to the judge.<a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Whitney%20Knox%20Lee%20(Podcast)%20(1).txt">]</a></li>
<li>Revocable living trusts can help families bypass probate, reduce delays, and retain more control over how assets are managed after death.</li>
<li>Powers of attorney (financial and health) are essential for incapacity scenarios; even 18‑year‑olds heading to college should have them so parents can access information if needed.</li>
</ul>
2) Why Insurance Belongs in the Plan
<ul>
<li>Life insurance can protect the family&rsquo;s ability to keep the home by paying off a remaining mortgage or covering living expenses&mdash;turning an asset into a sustainable legacy rather than a burden.</li>
<li>For entrepreneurs, key‑person insurance can replace income when the owner can&rsquo;t work, keeping the business afloat.</li>
</ul>
3) Minimizing Probate Costs and Taxes
<ul>
<li>Probate involves court filings and legal fees; in some states fees scale with estate size (example discussed: percentage‑based fees in other jurisdictions), which can significantly erode wealth passed to heirs. Proper planning reduces those leakages.</li>
</ul>
4) Special‑Needs and Elder Planning
<ul>
<li>Parents of children on need‑based benefits (e.g., Medicaid) must avoid transfers that jeopardize eligibility; the right trust structures preserve benefits while providing support.</li>
<li>Elder law planning anticipates long‑term care costs (nursing home, assisted living, in‑home care) so families don&rsquo;t have to deplete assets later.</li>
</ul>
5) Business Continuity for Owners
<ul>
<li>Establish operating agreements and buy‑sell agreements that spell out who runs the business if the principal is incapacitated; pair with business powers of attorney.</li>
</ul>
6) Values, Audience, and Access
<ul>
<li>Lee intentionally centers Black and Brown women and their families, grounding services in community uplift and transparent referrals to trusted financial pros (no paid referral arrangements).</li>
<li>Contact approach: 15‑minute intake, then a four‑meeting process (legacy planning &rarr; design &rarr; review &rarr; signing).</li>
</ul>
<hr>
Notable Quotes (for pull‑quotes &amp; captions)
<ul>
<li>&ldquo;Think of a will as a letter to the judge&hellip; a will still has to go through probate court.</li>
<li>&ldquo;A trust allows families to bypass probate altogether so they aren&rsquo;t paying legal fees or leaving things to people who want to challenge the will.</li>
<li>&ldquo;Life insurance is a huge tool&mdash;it can help the family pay off the mortgage so they can keep the home and the equity.&rdquo;</li>
<li>&ldquo;Estate planning is a strategy&mdash;not just documents.&rdquo;</li>
<li>&ldquo;Even 18‑year‑olds should have powers of attorney&mdash;parents can&rsquo;t just call doctors once kids are legal adults.&rdquo;</li>
<li>&ldquo;I stay in my lane&mdash;I&rsquo;m an attorney. I work closely with trusted financial professionals and make non‑compensated referrals.&rdquo;<a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Whitney%20Knox%20Lee%20(Podcast)%20(1).txt"></a></li>
<li>&ldquo;For special‑needs planning, don&rsquo;t jeopardize need‑based benefits&mdash;use the right trust so support continues.</li>
<li>&ldquo;I want to build a sustainable practice that lets me serve my community and rest well, aligned with my family and values.&rdquo;</li>
</ul>
<hr>
Quick Action Items (for listeners inspired by the episode)
<ul>
<li>Draft or update POAs (financial and health) for every adult in the household, including college‑age children.</li>
<li>Evaluate whether a revocable living trust makes sense to avoid probate and retain post‑death control.</li>
<li>For business owners: review operating agreement / buy‑sell, add key‑person insurance, and create a business POA.</li>
<li>Families with special‑needs dependents: consult on special‑needs trusts to protect benefits.</li>
</ul>
<hr>
#SHMS #STRAW #BEST

Financial Strategies: She explains the value of estate planning and clarifies the differences and roles of wills, trusts, and powers of attorney

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/0f9cf9c8-13a7-4de4-9a9b-b40f014c972b/transcript

Dante Simpson, Co-Founder of ESPAT, reacts to working with Keanu Reeves & Ridley Scott

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