If you're new to starting a business, you may have wondered how to go about creating a marketing plan. How much should you invest in one, and what should you be investing and measuring? Angela Sim, Founder and Managing Director, ENCE Marketing Group talks about breaks down four steps in the framework she developed.

If you're new to starting a business, you may have wondered how to go about creating a marketing plan. How much should you invest in one, and what should you be investing and measuring? Angela Sim, Founder and Managing Director, ENCE Marketing Group talks about breaks down four steps in the framework she developed.

MONEY FM 89.3

Marketing Monday: Setting & measuring the returns on marketing

In The Straits Times’ The Big Story, China is virtually the only nation in the world still seeking to eliminate local transmission of Covid-19 when other nations have pivoted to treating it as endemic.

Assistant video editor Olivia Quay spoke to China correspondent Elizabeth Law on whether the government can maintain this zero-tolerance approach. 

In The Straits Times&rsquo; The Big Story, China is virtually the only nation in the world still seeking to eliminate local transmission of Covid-19 when other nations have pivoted to treating it as endemic. Assistant video editor Olivia Quay spoke to China correspondent Elizabeth Law on whether the government can maintain this zero-tolerance approach.&nbsp;

ST: The Big Story, 25 Oct

Snaps declining ad revenues possible contagion effect. What is behind the diplomatic tussle fuelling the drop in the Turkish lira? Why are champagne prices going up?


Michelle Martin and Ryan Huang go beyond the headlines and market buzz in this edition of Market View. 

Snaps declining ad revenues possible contagion effect. What is behind the diplomatic tussle fuelling the drop in the Turkish lira? Why are champagne prices going up?
 Michelle Martin and Ryan Huang go beyond the headlines and market&nbsp;buzz in this edition of Market View.&nbsp;

The middle of earnings season in the US, Turkish Lira & Shibu Inu

On Market View Minutes with Michelle Martin discusses the impact of squid games on Korean entertainment stocks like Bucket Studios - up about 35% since the series came out and AStory, Zombie Thriller - Kingdom and Fish and Cake shares up 65% over the past month. 

On Market View Minutes with Michelle Martin discusses the impact of squid games on Korean entertainment stocks like Bucket Studios - up about 35% since the series came out and AStory, Zombie Thriller - Kingdom and Fish and Cake shares up 65% over the past month.&nbsp;

Marketing Monday: Setting & measuring the returns on marketing

MONEY FM 89.3

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