If you're new to starting a business, you may have wondered how to go about creating a marketing plan. How much should you invest in one, and what should you be investing and measuring? Angela Sim, Founder and Managing Director, ENCE Marketing Group talks about breaks down four steps in the framework she developed.

<p>If you're new to starting a business, you may have wondered how to go about creating a marketing plan. How much should you invest in one, and what should you be investing and measuring? <strong>Angela Sim, Founder and Managing Director, ENCE Marketing Group</strong> talks about breaks down four steps in the framework she developed.</p>

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