When the economy shakes, do you panic — or position yourself to win?
In this powerful episode, John Hope Bryant breaks down exactly how to navigate market volatility, crypto crashes, layoffs, inflation, and financial anxiety without losing your footing. This isn’t about get-rich-quick schemes or hype investing — it’s about discipline, liquidity, credit power, and playing the long game.
From hard-earned personal lessons about market timing to why “cash is oxygen,” John lays out a clear blueprint for protecting your foundation, strengthening your credit, managing downturn psychology, and spotting opportunity while others freeze. He also shares practical strategies for reducing fixed expenses, restructuring debt, building skill-based income, leveraging AI, and thinking like an owner — not a victim.
Storms don’t last forever. But strong people do.

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