MMA India VAUX Podcast Series – Powered by IVM Podcasts
MMA India VAUX Podcast Series – Powered by IVM Podcasts
Playlist by MMA India VAUX Podcast Series – Powered by IVM PodcastsMMA India & IVM Podcasts Network brings you The VAUX Podcast Series – An Initiative by Audio & Voice Council Initiative. It is a show where every fortnight on Wednesday, we will meet marketing practit…Follow the podcast:
11 clip(s) in playlist
World of Connected Audio Solutions
On today's episode, Moneka talks to Teena Sidana of Amazon. They discuss the key aspects of Voice and Audio Marketing- an MMA Group M Powered Playbook. This playbook aims at helping the digital community understand the potential of voice technology across consumer experience, content marketing and …
24:13
Decoding Measurement in Voice and Audio Space
This episode of the Vaux Podcast series discusses how marketers can assess the efficiency of voice as a medium for advertising. Moneka Khuraana talks to Biswapriya Bhattacharjee- Director, B2B Technology, Kantar, discussing the Measurement techniques in Voice and Audio Space. Find Moneka Khurana …
33:41
Podcasting and Content Creation
On this episode of the Vaux Podcast Series, Amit talks to Dhruvank Vaidya- Head of Podcasts, Spotify. They discuss the early days of podcasting and how the same has found its own place in the Indian Media Landscape. They also talk about the evolution of the audience and how content is created on th…
26:27
Voice and the World of Podcasting
On this episode, Amit Doshi meets Kerry Hoffman, one of the pioneering voices in the world of podcasting. They discuss the wide growth of podcasting around the globe, podcasts and brand integrations, and how audio content is redefining the way advertising is done in today's times. They also touch u…
22:39
Social Audio and the future of online connection for brands
On this episode of Vaux Podcast Series, Moneka Khurrana talks to Preetha Athrey- Global Business Marketing, Twitter India. They delve into the intricacies of audio as a transformative modern media and how the same in central to human experience. They further discuss the unique advantages of audio a…
30:00
Give Your Brand a Voice
On this episode of Vaux Podcast Series, Moneka Khurana Country Head, MMA India talks to Niraj Ruparel- Head of Mobile and Emerging Tech, Group M. They explore how brands have effectively utilized voice technology to empower their products. They further discuss how the voice ecosystem and landscape …
33:55
The Growth of Audio Advertising in India
On the new episode of Vaux Podcast, Karthik Nagarajan talks to Arjun Ravi Kolady- Head of Sales, Spotify India, who sheds light on the growing trends in the audio ecosystem of India. India has become the biggest audio market in the world, and hence is a huge target group for brands They explore how…
30:03
How brands & organizations can leverage voice effectively
On this episode of the Vaux Podcast, MMA Global head- Moneka Khurana explores the power of voice in modern-day marketing with Dilip R.S., Country Manager, Alexa India. They discuss how top businesses have leveraged audio as a tool to increase consumers and build consumer engagement. Dilip shares th…
30:07
Cutting Cha(i)t with Sukhleen & Cyrus
On this episode of Vaux Podcast, well-known television personality and comedian Cyrus Broacha gets into a fun conversation with Sukhleen Aneja, on how she built and grew a successful Digital-first business during the pandemic. Together, they explore how businesses have evolved themselves digitally …
24:18
Innovative Use of Voice & Audio in Advertising
On the first episode of Vaux, Karthik interacts with Anil Viswanathan, Senior Marketing Director of the international food giant Mondelez. Discussing the increasing scale of audio technologies in the digital space, the episode explores the growth opportunities and potential of the technology in the…
21:40