On the first episode of Vaux, Karthik interacts with Anil Viswanathan, Senior Marketing Director of the international food giant Mondelez. Discussing the increasing scale of audio technologies in the digital space, the episode explores the growth opportunities and potential of the technology in the consumer market. Anil talks about the audio medium being a potential consumer touchpoint and how it modifies the way brands and businesses advertise their products. He further unfolds how great audio contributed to the success of the Silk Chocolate advertisement campaign. Personalization, Branding, Technology and much more, on this episode of Vaux!

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Find Anil Viswanathan on Social Media:
Twitter: (https://twitter.com/Chai_vis)
LinkedIn: (https://www.linkedin.com/in/anil-viswanathan-9463351)

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