In Part Three of my Return To Basics Campaign, I am going to remind you of the three questions new acquaintances will be asking themselves to position you accurately. In silence, they will be asking, "Can I trust this person?" This question will be followed by, "Do they know what they are talking about?" And finally, "Do they care about me?" Knowing these three questions are passing through their heads, provides you with an opportunity to respond accordingly.

Take a listen to this week's podcast and this will all make good sense to you.