After some 45 years kicking around the sales arena I still have an appetitie to reach that next level in understanding and efficiency. My latest investment was a book titled AUDITION by Michael Shurtleff... recommended by famed actress Helen Mirren.

Each time we find ourself face-to-face with a buyer we are smack-dab in the middle of an audition. I quickly saw the similarities of auditioning for a part in a play with that of attempting to position the seller as the logicall choice.

Side Bar:  What non-fiction book are YOU currently reading to stimulate YOUR forward motion?