While preparing for an upcoming Zoom Meeting, I was reviewing the Eight Buying Triggers. The first one caught my attention and I decided to share it with you. Becoming an authority figure will position you as the go-to travel professional. When you speak, people will listen. When you recommend, people will consider. When you highly suggest, people will adhere to your suggestions.

Becoming n authority figure will serve you well when establishing trusting relationships.

This is the first of the eight buying triggers. Next week, we will discuss #2: The Law of Reciprocity.