Data on the farm is valuable, not just to the farmer but to other business entities. But who really owns and controls on-farm data coming in through smart devices? Bill Oemichen is a professor of law at UW-Madison's Division of Extension. He tells us where your farm information is going and how you can get additional value from the data. First, he reminds us just how much information a farm can provide. Find more resources: https://farms.extension.wisc.edu/