The severe weather Wisconsin's experienced emphasizes why individual weather data can be so meaningful.  Right now the National Weather Service is asking all residents to consider becoming a part of their weather reporting network.  Ben Jarboe finds out why that individual information can be so powerful from Sarah Marquardt, senior meteorologist with the National Weather Service bureau in S.E. Wisconsin.

Frost may surprise some early risers today.  Stu Muck says it's another weather system slowly moving through the state.  The good news is that temps will warm, and we should be able to string together a couple days of dry weather.

Consumers may be frustrated with high beef prices, but imagine the anxiety of the beef producers!  Once they sell that animal, they have to consider how expensive it will be to purchase a replacement animal.  Where's the tipping point in this high price arena?  Kiley Allan asks that question of Dan Schaffer.  Schaffer is a former professor in meat sciences at UW-Madison College of Ag and Life Sciences.  He's also a recent inductee into the WI Association of Meat Processors Hall of Fame.  Schaffer now operates Schaffer Consulting trying to help processors and producers navigate these high prices.

Seven new Master Cheesemakers have made the grade in Wisconsin.  Pam Jahnke runs down the list of new honorees and explains a bit of their career path to the prize.

Wisconsin dairy farmer Virgil Haag joins Stephanie Hoff to discuss the powerful partnership between the state’s producers and the Alice in Dairyland program. Explore how this ambassadorship uses high-reach media campaigns and personal community engagement to build lasting consumer trust. Sharing the story of Wisconsin’s dairy heritage today ensures a thriving industry for the next generation. Learn more at wisconsindairy.org.