Rural Mutual Insurance and Badger Mutual Insurance are joining forces through an affiliation designed to strengthen service offerings and extend their reach in Wisconsin and beyond. Dan Merk, Rural Mutual Insurance Executive Vice President and CEO says this partnership allows both companies to maintain their independence while benefiting from shared resources and expertise. He says the big reason for this affiliation is due to the current insurance industry.

 "In the past few years, disruptions across the industry have increased, especially here in the Midwest. We’ve worked closely with the Badger team since late 2023, and it became clear that this is a strong fit for both companies.”