Ice cream is a staple of the Wisconsin experience, but for the millions of Americans who struggle with lactose intolerance, it has long been a treat enjoyed with hesitation or avoided entirely. 

A new collaborative study between researchers at UW-Madison and UW-River Falls is looking to change that by proving that lactose-free dairy is not just scientifically simple, but a potentially lucrative business move for the state’s manufacturers. 

Professor Chuck Nicholson shares the details with Stephanie Hoff.

Ice cream is a staple of the Wisconsin experience, but for the millions of Americans who struggle with lactose intolerance, it has long been a treat enjoyed with hesitation or avoided entirely.&nbsp;
A new collaborative study between researchers at UW-Madison and UW-River Falls is looking to change that by proving that lactose-free dairy is not just scientifically simple, but a potentially lucrative business move for the state&rsquo;s manufacturers.&nbsp;
Professor Chuck Nicholson shares the details with Stephanie Hoff.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

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Research Explores Potential Of Lactose-Free Ice Cream

The temperatures are warming up ahead of the Independence Day holiday, and so are the grills. But do you know how much to expect your Fourth of July cookout to cost? The Wisconsin Farm Bureau Federation, as well as the American Farm Bureau Federation, have released their Marketbasket Survey. It's an informal survey performed twice a year by volunteer shoppers. They participate by shopping for 12 different food items that are commonly used in both the Fourth of July cookout and the Thanksgiving holiday. This helps the organizations gauge the food prices across the state and across the country. Cassie Sonnentag, the Director of Public Relations with the Wisconsin Farm Bureau Federation, says prices were up.

The temperatures are warming up ahead of the Independence Day holiday, and so are the grills. But do you know how much to expect your Fourth of July cookout to cost? The Wisconsin Farm Bureau Federation, as well as the American Farm Bureau Federation, have released their Marketbasket Survey. It's an informal survey performed twice a year by volunteer shoppers. They participate by shopping for 12 different food items that are commonly used in both the Fourth of July cookout and the Thanksgiving holiday. This helps the organizations gauge the food prices across the state and across the country. Cassie Sonnentag, the Director of Public Relations with the Wisconsin Farm Bureau Federation, says prices were up.

Independence Day BBQ Cost Increases

If you love grilling in the summer, you're not alone. In fact, it's a trend so consistent that the prices in the summer meat market typically reflect more and more people going outside and choosing to grill. Jeff Swenson along with us, he's DATCP's livestock and meat specialist. He starts by giving us a 30,000-foot view of what the marketplace is doing right now.

If you love grilling in the summer, you're not alone. In fact, it's a trend so consistent that the prices in the summer meat market typically reflect more and more people going outside and choosing to grill. Jeff Swenson along with us, he's DATCP's livestock and meat specialist. He starts by giving us a 30,000-foot view of what the marketplace is doing right now.

Sizzling Demand Of Grilling Season: A Marketplace Update

We're seeing farms nationwide as well as here at home in Wisconsin struggling with a labor shortage. UW-Madison's agricultural safety and health specialist John Shutske says that's largely attributed to the low unemployment rate. He says that in order for farms to keep their labor, they must keep their operations attractive.

We're seeing farms nationwide as well as here at home in Wisconsin struggling with a labor shortage. UW-Madison's agricultural safety and health specialist John Shutske says that's largely attributed to the low unemployment rate. He says that in order for farms to keep their labor, they must keep their operations attractive.

Research Explores Potential Of Lactose-Free Ice Cream

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