In an effort to streamline Wisconsin’s agricultural resources, REAP Food Group has announced a partnership with Wisconsin Farmers Union to expand the reach of the Farm Fresh Atlas. The collaboration comes as the atlas prepares for its landmark 25th-anniversary publication in 2026.

Aidan Coffin Ness, director of the Farm Fresh Atlas at REAP Food Group, tells Mid-West Farm Report that the program started as a small guide for the Dane County Farmers' Market. Now, it's a statewide resource that reaches over 125,000 people annually. 

By partnering with WFU, the atlas aims to become the most robust directory in the state, helping everyone from individual families to school lunch programs source local ingredients.

In an effort to streamline Wisconsin&rsquo;s agricultural resources, REAP Food Group has announced a partnership with Wisconsin Farmers Union to expand the reach of the Farm Fresh Atlas. The collaboration comes as the atlas prepares for its landmark 25th-anniversary publication in 2026.
Aidan Coffin Ness, director of the Farm Fresh Atlas at REAP Food Group, tells Mid-West Farm Report that the program started as a small guide for the Dane County Farmers' Market. Now, it's a statewide resource that reaches over 125,000 people annually.&nbsp;
By partnering with WFU, the atlas aims to become the most robust directory in the state, helping everyone from individual families to school lunch programs source local ingredients.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

Daily audio and podcasts from the Mid-West Farm Report Madison!

Daily audio and podcasts from the Mid-West Farm Report Madison!

REAP & WFU To Bolster The Farm Fresh Atlas

Large portions of what would normally be a Farm Bill have already been included in the "Big Beautiful Bill".  That's part of the update from Congressman Derrick VanOrden.  The western Wisconsin representative tells Ben Jarboe about several components designed to protect food safety elements, animal health, and international competition.

The last of the snow may be gone around most of Wisconsin by the end of the day today.  Stu Muck says you're already hearing the gusting winds this morning.  That will be a big part of the weather story today and tomorrow.

95% of Wisconsin's total population have made a stop at a county fair or the fairgrounds.  That's part of the economic story revealed at the WI Fair Associations annual meeting in WI Dells.  Pam Jahnke talks with Ray Alisson, chair of the International Association of Fairs and Expositions, and executive director of the Indiana State Fair.  Alisson says that in Wisconsin, fairs contribute over $1.5 billion to the local and state economy.  This is part of the story that will be shared with policy makers and local businesses.  It's also helping to launch a new phase of questioning focused on the non-financial value of county fairs.

The market is still shocked after big numbers were released in Monday's World Ag Supply Demand report.  John Heinberg, market advisor with Total Farm Marketing says he heard the deflation in his clients voices yesterday.  If there is a bullish element left in the market, it's corn.  Heinberg says we need to keep grinding through this girth of corn if there's any hope of trying to reclaim higher prices without a weather event.

Large portions of what would normally be a Farm Bill have already been included in the "Big Beautiful Bill".&nbsp; That's part of the update from Congressman Derrick VanOrden.&nbsp; The western Wisconsin representative tells Ben Jarboe about several components designed to protect food safety elements, animal health, and international competition.
The last of the snow may be gone around most of Wisconsin by the end of the day today.&nbsp; Stu Muck says you're already hearing the gusting winds this morning.&nbsp; That will be a big part of the weather story today and tomorrow.
95% of Wisconsin's total population have made a stop at a county fair or the fairgrounds.&nbsp; That's part of the economic story revealed at the WI Fair Associations annual meeting in WI Dells.&nbsp; Pam Jahnke talks with Ray Alisson, chair of the International Association of Fairs and Expositions, and executive director of the Indiana State Fair.&nbsp; Alisson says that in Wisconsin, fairs contribute over $1.5 billion to the local and state economy.&nbsp; This is part of the story that will be shared with policy makers and local businesses.&nbsp; It's also helping to launch a new phase of questioning focused on the non-financial value of county fairs.
The market is still shocked after big numbers were released in Monday's World Ag Supply Demand report.&nbsp; John Heinberg, market advisor with Total Farm Marketing says he heard the deflation in his clients voices yesterday.&nbsp; If there is a bullish element left in the market, it's corn.&nbsp; Heinberg says we need to keep grinding through this girth of corn if there's any hope of trying to reclaim higher prices without a weather event.

95% Of Wisconsins Population Has Visited A Fair And WASDE Deflates Hopes - Heinberg

With the average consumer of pork increasing in age, the National Pork Board and the National Pork Checkoff are taking a closer look at the younger consumer. Recently, they developed a new consumer campaign entitled, Taste What Pork Can Do. The campaign aims to shit a decades-old mindset that pork's only place is the centerpiece of the plate. Neal Hull, Director of Domestic Market Development at National Pork Board, tells us how they're shifting the mindset of consumers to see pork as an ingredient and a main dish.

With the average consumer of pork increasing in age, the National Pork Board and the National Pork Checkoff are taking a closer look at the younger consumer. Recently, they developed a new consumer campaign entitled, Taste What Pork Can Do. The campaign aims to shit a decades-old mindset that pork's only place is the centerpiece of the plate. Neal Hull, Director of Domestic Market Development at National Pork Board, tells us how they're shifting the mindset of consumers to see pork as an ingredient and a main dish.

A Younger Audience Tastes What Pork Can Do

As the weather gets colder, people bundle up with more layers of warm clothing, livestock also needs to stay warm as well. In the winter, producers pull out things like heaters and heat lamps, but it is important to also keep a few safety tips in mind. Michael Wos is the Executive Director of the Professional Firefighters of Wisconsin Charitable Foundation. He tells us how to best prevent barn fires.

As the weather gets colder, people bundle up with more layers of warm clothing, livestock also needs to stay warm as well. In the winter, producers pull out things like heaters and heat lamps, but it is important to also keep a few safety tips in mind. Michael Wos is the Executive Director of the Professional Firefighters of Wisconsin Charitable Foundation. He tells us how to best prevent barn fires.

REAP & WFU To Bolster The Farm Fresh Atlas

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