Heartbreaking and horrific scams are targeting Wisconsin seniors, especially in rural areas of the state where seniors are more isolated from daily news and conversation. Through no fault of their own, grandparents and other seniors are a target for expert thieves. They may have a substantial nest egg, use the telephone more, or receive benefits, such as Medicare and Social Security. Scams are not only financially devastating, but they can be emotionally taxing on an entire family. Michelle Reinen, administrator for the Division of Trade and Consumer Protection at DATCP has the details on "The Grandparents Scam," "The Romance Scam," and the "Imposter Scams," that prey on our oldest generations.