Kendall and Greg Peterson of the Peterson Farm Bros rose to fame in 2012 with their viral parody video “I’m Farming and I Grow It,” a twist on LMFAO’s hit song. Since then, they’ve continued using social media to bridge the gap between farmers and consumers through music videos and educational content. Stephanie Hoff caught up with the brothers at Wisconsin Farm Technology Days, where they shared how their advocacy not only promotes agriculture in a positive light but also supports their central Kansas farm and growing families through speaking appearances and public engagement.