MID-WEST FARM REPORT - MADISONMID-WEST FARM REPORT - MADISON

Peony Farm & Festival Prepares For Thousands Of Visitors

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The fifth annual Wisconsin Arts & Peony Festival will be here June 13-15 in Beaver Dam, and this year, it’s attracting an international audience. Today, we’re catching up with Michelle Ovans of Ovans Peony Farm in Beaver Dam - the state’s largest fresh-cut peony farm. Michelle cares for more than 1,600 peony plants representing about 100 varieties. Her farm is on display during the upcoming festival. And while her flowers are exquisite, there’s even more to look forward to this year. Michelle tells us what we can look forward to at the Wisconsin Arts & Peony Festival.

If you’re looking to generate an additional revenue stream for your farm by offering agricultural tourism experiences, like Michelle, join the Wisconsin Agricultural Tourism Association. WATA is there to help you navigate not just all that goes into ag tourism, like marketing, licensing, and developing educational experiences. But they’re also an advocate for you in policy development. 

This podcast series is brought to you by Specialty Crop Block Grant 23-10. Learn more at gowiagtourism.com.

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