MID-WEST FARM REPORT - MADISONMID-WEST FARM REPORT - MADISON

Navigating The Organic Butter Supply Chain

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Chelsea Weadge explains how Organic Valley balances seasonal milk fluctuations caused by cows moving off pasture during the winter months. Unlike the conventional market, the cooperative doesn't compete on volume. It maintains its premium pricing by focusing on consumer values. Looking ahead to 2026, the brand is leveraging new grants to modernize its Wisconsin processing plant with a focus on sustainable packaging and high-protein product innovations.

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