When the cold weather hits, and football is on TV, the holiday gatherings kick into high gear… that’s when consumers are smothering everything in cheese, making it a busy time of year for cheese processors. Pine River Pre-Pack President Ian Behm says between the FFA fruit boxes, flavor innovation, and the holidays… the cheese plant in Newton is in its prime time. They are also celebrating their 60th anniversary this year. And what a way to wrap up the year with record production and growing demand across their markets. They’re hoping to secure a win at the World Championship Cheese Competition in March here in Madison. You can also look forward to a new line of bold flavors coming out in 2024.