Stephanie Hoff gets a closer look at organic butter production in Wisconsin.  Chelsea Weadge explains how Organic Valley balances seasonal milk fluctuations caused by cows moving off pasture during the winter months. Unlike the conventional market, the cooperative doesn't compete on volume. It maintains its premium pricing by focusing on consumer values. Looking ahead to 2026, the brand is leveraging new grants to modernize its Wisconsin processing plant with a focus on sustainable packaging and high-protein product innovations. 

Frigid temperatures continue today and bring with them a chance of snow.  Stu Muck explains what areas are likely to get the most accumulation, and when temperatures will start to fluctuate.

Wisconsin's "Grow" convention continues in Wisconsin Dells.  Kiley Allan made the trip to find out how strawberry, apple, grape and Christmas tree growers are approaching 2026.  Sometimes it's not just about the crop.  She finds out about how Mayberry Farms began in Mayville back in 2020 from Danielle Clark.  The mother of 5 says that their background growing up on the farm was a big motivation to raise their kids on an active farm.

Markets are in a nose dive this morning over strains between the United States and Europe - the quest for Greenland top of mind.  John Heinberg, market advisor with Total Farm Marketing in West Bend explains how that tension weighs down commodity actions.