Bob Wilson didn't start out as a bison producer.  The owner/operator of Morning Star Bison in Nanaimo, BC started in beef - until Mad Cow Disease decimated the Canadian market and forced him to rethink his ranching plans.

Today Wilson has a herd of 50 bison on roughly 200 acres he's carved from timber land.  He's had to really carefully manage his animals and checkbook with a historical drought impacting pastures.  There's also the escalating costs of trying to market his bison meat.  He says he does find good consumer response on Vancouver Island, but has to rely on off-island opportunities for bulk sales.