Meet John W. Miller, the new president and CEO of the Wisconsin Economic Development Corp. He emphasizes that the health of the state depends on the sustainability of its smaller towns. Miller says the economic challenges ahead aren't just finding workers, but ensuring those workers have a place to call home.

"Affordable housing is actually probably the number one issue that we have in attracting and retaining workers and residents in keeping our rural communities growing," he tells Mid-West Farm Report's Stephanie Hoff. 

The strategy involves "holistic" redevelopment, specifically repurposing iconic, vacant structures like former elementary schools and banks. By providing state grants, the WEDC helps private developers bridge the financial gap that often exists in smaller-market projects.