We’re heading to Airy Point Farms in St. Cloud, Wisconsin, where thousands of dahlias burst into bloom each summer. Nicole and Derek Sippel made the leap from six generations of conventional dairying into agricultural tourism -- hosting U-pick flowers, festivals, and community events. Nicole shares the challenges and opportunities of running a direct-to-consumer business, and why Dahlia Days has become a centerpiece for both beauty and community impact. This podcast series is brought to you courtesy of Specialty Crop Block Grant 23-10. Learn more about how to engage with Wisconsin's agricultural tourism industry at https://gowiagtourism.com/.