When it comes to connecting consumers with the people and stories behind their food, Dairy Farmers of Wisconsin is helping lead the charge. At the heart of their efforts are community events, educational outreach, and creative campaigns that bring dairy farming to life in fun and meaningful ways. Tina Peterson, Director of Wisconsin Communications for Dairy Farmers of Wisconsin, joins us for this month's Check-in With Dairy Checkoff to talk about how these efforts are building trust, deepening understanding, and creating memorable experiences that celebrate everything dairy in America’s Dairyland.

When it comes to connecting consumers with the people and stories behind their food, Dairy Farmers of Wisconsin is helping lead the charge. At the heart of their efforts are community events, educational outreach, and creative campaigns that bring dairy farming to life in fun and meaningful ways. Tina Peterson, Director of Wisconsin Communications for Dairy Farmers of Wisconsin, joins us for this month's Check-in With Dairy Checkoff to talk about how these efforts are building trust, deepening understanding, and creating memorable experiences that celebrate everything dairy in America&rsquo;s Dairyland.

More than $32 million in dairy farmer generated funds are managed by Dairy Farmers of Wisconsin (DFW).  Headquartered in Madison, DFW focuses on enhancing the value of all Wisconsin produced dairy products.

Ultimately the goal is to return those dairy invested dollars back to the farm gate.

Dairy Farmers of Wisconsin connects with farmers and consumers to take them behind the curtain of marketing, analytics, and consumer trends to try and show them the value generated on their behalf.

This program is sponsored by Dairy Farmers of Wisconsin.

Dairy Farmers of Wisconsin

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

Daily audio and podcasts from the Mid-West Farm Report Madison!

Daily audio and podcasts from the Mid-West Farm Report Madison!

Building Trust, One Dairy Event at a Time-Tina Peterson 

The Marbleseed Conference will take place February 26-28 in La Crosse. The organizations; Tay Fatke sits down with Jill Welke to talk about the details of the conference agenda.


Corn Soy Expo has brought many reflective conversations on 2025. Gretchen Kuck is an economist for the National Corn Growers Association. She talks to Stephanie Hoff about 2025 and policy priorities for 2026.


Ben Jarboe's recent attendance at the Growing Wisconsin Convention was exciting. With more ways to diversify operations and increase income, farmers have more opportunities. Steffen Mirsky is the Emerging Crops Outreach Program Coordinator at UW-Extension. He tells Ben about the emerging opportunities honeyberries bring to Wisconsin.

The Marbleseed Conference will take place February 26-28 in La Crosse. The organizations; Tay Fatke sits down with Jill Welke to talk about the details of the conference agenda.
 Corn Soy Expo has brought many reflective conversations on 2025. Gretchen Kuck is an economist for the National Corn Growers Association. She talks to Stephanie Hoff about 2025 and policy priorities for 2026.
 Ben Jarboe's recent attendance at the Growing Wisconsin Convention was exciting. With more ways to diversify operations and increase income, farmers have more opportunities. Steffen Mirsky is the Emerging Crops Outreach Program Coordinator at UW-Extension. He tells Ben about the emerging opportunities honeyberries bring to Wisconsin.

Convention Conversations Of E-15, Honeyberries & More

Cottage Foods are a lesser-known industry in the state of Wisconsin, but they are facing issues with policy that could put some out of business. Jobea Murray, the president of the Wisconsin Cottage Foods Association board, gives a look into a bill that could decimate the industry.

Cottage Foods are a lesser-known industry in the state of Wisconsin, but they are facing issues with policy that could put some out of business. Jobea Murray, the president of the Wisconsin Cottage Foods Association board, gives a look into a bill that could decimate the industry.

Cottage Foods Industry Faces Harmful Bill

Cottage Foods are a lesser-known industry in the state of Wisconsin, but they are facing issues with policy that could put some out of business. Ben Jarboe talks with Jobea Murray, the president of the Wisconsin Cottage Foods Association board, to see what these in-home bakers are concerned about.

Some relief from the frigid cold looks to be coming soon as ag meteorologist Stu Muck says within the week the state will return to some "normalcy".

The cold temperatures are not keeping producers from going to winter conferences and the Wisconsin Potato and Vegetable Growers has theirs coming up next week. Stephanie Hoff chats with Tamas Houlihan, the executive director of the group, to gain insight on their upcoming conference and the current state of the industry.

EverAg's Bryce Windecker joins the show to give a look at the last week of dairy market happenings. He says that on Monday the industry saw a "head fake" in milk prices before plummeting again.

Cottage Foods are a lesser-known industry in the state of Wisconsin, but they are facing issues with policy that could put some out of business. Ben Jarboe talks with Jobea Murray, the president of the Wisconsin Cottage Foods Association board, to see what these in-home bakers are concerned about.
Some relief from the frigid cold looks to be coming soon as ag meteorologist Stu Muck says within the week the state will return to some "normalcy".
The cold temperatures are not keeping producers from going to winter conferences and the Wisconsin Potato and Vegetable Growers has theirs coming up next week. Stephanie Hoff chats with Tamas Houlihan, the executive director of the group, to gain insight on their upcoming conference and the current state of the industry.
EverAg's Bryce Windecker joins the show to give a look at the last week of dairy market happenings. He says that on Monday the industry saw a "head fake" in milk prices before plummeting again.

Building Trust, One Dairy Event at a Time-Tina Peterson

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MID-WEST FARM REPORT - MADISON

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