The 41st annual Brat Fest is happening over Memorial Day Weekend in Madison. What you may not know is that Brat Fest started as a customer appreciation grill-out outside of Metcalfe’s Market at Hilldale. This weekend, organizers will welcome roughly 125,000 people to the grounds outside of the Alliant Energy Center. With that many hungry mouths to feed, Brat Fest President Tim Metcalfe says it takes a lot of sausages, and a diversified menu. But he reminds us that there’s more to do than eat. Parking and admission are free at the festival in Madison. You can get all the details at bratfest.com.