Animal Agriculture Alliance is doubling down on its efforts to promote the role of animal proteins in a balanced lifestyle. 

The organization recently launched a refreshed version of its "Meat Matters" guide, a resource designed to counter campaigns like "Meatless Mondays" that have gained traction in universities and K-12 schools.

Communications Director Emily Ellis explains that removing meat from menus can lead to unintended nutritional gaps.

Animal Agriculture Alliance is doubling down on its efforts to promote the role of animal proteins in a balanced lifestyle.&nbsp;
The organization recently launched a refreshed version of its "Meat Matters" guide, a resource designed to counter campaigns like "Meatless Mondays" that have gained traction in universities and K-12 schools.
Communications Director Emily Ellis explains that removing meat from menus can lead to unintended nutritional gaps.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

Daily audio and podcasts from the Mid-West Farm Report Madison!

Daily audio and podcasts from the Mid-West Farm Report Madison!

Animal Ag Alliance Counters Plant-Based Trends

The Cattlemen’s Beef Board is intensifying its efforts to boost the industry’s bottom line by expanding international markets and investing in urban education. 

Through partnerships with the U.S. Meat Export Federation, the Beef Checkoff is successfully marketing "the whole animal" by identifying international culinary needs that differ from domestic trends. A recent $7.9 million investment has allowed USMEF to promote products like tripe and tongue in Mexico, and a nutrient-dense "liver burger" in Peru to combat iron deficiency.

"Across the world, there are some of the parts of a beef animal that we don't eat as much in the U.S.," says Cheryl DeVuyst, Vice Chair of the Cattlemen's Beef Board. "It is helping with the health and nutrition of the people in Peru, but then it's increasing the bottom line for our producers because that's selling product that we don't really eat as much of here."

The Cattlemen&rsquo;s Beef Board is intensifying its efforts to boost the industry&rsquo;s bottom line by expanding international markets and investing in urban education.&nbsp;
Through partnerships with the U.S. Meat Export Federation, the Beef Checkoff is successfully marketing "the whole animal" by identifying international culinary needs that differ from domestic trends. A recent $7.9 million investment has allowed USMEF to promote products like tripe and tongue in Mexico, and a nutrient-dense "liver burger" in Peru to combat iron deficiency.
"Across the world, there are some of the parts of a beef animal that we don't eat as much in the U.S.," says Cheryl DeVuyst, Vice Chair of the Cattlemen's Beef Board. "It is helping with the health and nutrition of the people in Peru, but then it's increasing the bottom line for our producers because that's selling product that we don't really eat as much of here."

Beef Checkoff Driving Global Demand & Classroom Science

Time for another Mid-West Farm Report Ride-A-Long.  An opportunity to accept invitations to find out about the latest technology and innovations Wisconsin farmers are evaluating and using. 

Today we travel to Malta, IL and the site of the Syngenta Seeds Research and Development Innovation Center.  Pam Jahnke finds out about the length of time required to develop products like the new Durastak corn rootworm tool.  Drew Showalter, Head, Corn Portfolio Strategy, tells Pam about the evolution of the product and why it's a game-changer for Wisconsin farmers. The technical innovation that makes Durastak possible involves molecular stacking, speed to market, protein
expression, and trait development. 

Time for another Mid-West Farm Report Ride-A-Long.&nbsp; An opportunity to accept invitations to find out about the latest technology and innovations Wisconsin farmers are evaluating and using.&nbsp;
Today we travel to Malta, IL and the site of the Syngenta Seeds Research and Development Innovation Center.&nbsp; Pam Jahnke finds out about the length of time required to develop products like the new Durastak corn rootworm tool.&nbsp; Drew Showalter, Head, Corn Portfolio Strategy, tells Pam about the evolution of the product and why it's a game-changer for Wisconsin farmers. The technical innovation that makes Durastak possible involves molecular stacking, speed to market, protein expression, and trait development.&nbsp;

Mid-West Farm Report Ride Along - Syngenta's Durastak Development

Weeds remained an evolving challenge for Wisconsin farmers.  Jill Welke gets a recap from UW-Extension Weed Specialist, Dr. Rodrigo Werle.  Werle's making his rounds statewide sharing what they learned this growing season.  He says there were some breakthroughs this year that proved to be challenging.  Those breakthroughs were weeds overcoming existing chemistry to keep growing.  Werle says he's got a long list of projects to try and get grower answers for 2026.

Above average temperatures will make a white Christmas unlikely in many areas of Wisconsin.  Stu Muck explains what's acting as the catalyst for this late December warm-up.

Time for another Mid-West Farm Report Ride-A-Long.  An opportunity to accept invitations to find out about the latest technology and innovations Wisconsin farmers are evaluating and using.  Today we travel to Malta, IL and the site of the Syngenta Seeds Research and Development Innovation Center.  Pam Jahnke finds out about the length of time required to develop products like the new Durastak corn rootworm tool.  Drew Showalter, Head, Corn Portfolio Strategy, tells Pam about the evolution of the product and why it's a game-changer for Wisconsin farmers.  Paid for by Syngenta.

On Friday Wisconsin animal health officials announced the genomic sequencing information gathered from the H5N1 positive herd in Dodge County.  Pam Jahnke reports that the genotype was found to be D1.1, a spillover from wildlife into dairy cattle.  This is new and no connected to previous detections that trace their strain to an outbreak in the Texas Panhandle.  Wisconsin's seen no new dairy detections and continues to rigorously monitor dairies through the National Milk Testing Strategy.

A new bipartisan bill introduced on Friday could provide hope for wedding barn operators in 2026.  The bill LRB-2567 would roll back 2023 Act 73 that restricts venues to six alcohol-consuming events annually.  Jean Bahn, operator of Farmview Event Center in rural Green Lake County says potential clients do not like having their event restricted.  She says she's lost business because people want to be able to feature alcohol as a guests option.  Bahn had previously filed suit against the state claiming Act 73 was unconstitutional and designed to put her out of business.  When a court ruling went against her motion last month, this new bipartisan bill became a last ray of hope for retaining business in 2026.

Weeds remained an evolving challenge for Wisconsin farmers.&nbsp; Jill Welke gets a recap from UW-Extension Weed Specialist, Dr. Rodrigo Werle.&nbsp; Werle's making his rounds statewide sharing what they learned this growing season.&nbsp; He says there were some breakthroughs this year that proved to be challenging.&nbsp; Those breakthroughs were weeds overcoming existing chemistry to keep growing.&nbsp; Werle says he's got a long list of projects to try and get grower answers for 2026.
Above average temperatures will make a white Christmas unlikely in many areas of Wisconsin.&nbsp; Stu Muck explains what's acting as the catalyst for this late December warm-up.
Time for another Mid-West Farm Report Ride-A-Long.&nbsp; An opportunity to accept invitations to find out about the latest technology and innovations Wisconsin farmers are evaluating and using.&nbsp; Today we travel to Malta, IL and the site of the Syngenta Seeds Research and Development Innovation Center.&nbsp; Pam Jahnke finds out about the length of time required to develop products like the new Durastak corn rootworm tool.&nbsp; Drew Showalter, Head, Corn Portfolio Strategy, tells Pam about the evolution of the product and why it's a game-changer for Wisconsin farmers.&nbsp; Paid for by Syngenta.
On Friday Wisconsin animal health officials announced the genomic sequencing information gathered from the H5N1 positive herd in Dodge County.&nbsp; Pam Jahnke reports that the genotype was found to be D1.1, a spillover from wildlife into dairy cattle.&nbsp; This is new and no connected to previous detections that trace their strain to an outbreak in the Texas Panhandle.&nbsp; Wisconsin's seen no new dairy detections and continues to rigorously monitor dairies through the National Milk Testing Strategy.
A new bipartisan bill introduced on Friday could provide hope for wedding barn operators in 2026.&nbsp; The bill LRB-2567 would roll back 2023 Act 73 that restricts venues to six alcohol-consuming events annually.&nbsp; Jean Bahn, operator of Farmview Event Center in rural Green Lake County says potential clients do not like having their event restricted.&nbsp; She says she's lost business because people want to be able to feature alcohol as a guests option.&nbsp; Bahn had previously filed suit against the state claiming Act 73 was unconstitutional and designed to put her out of business.&nbsp; When a court ruling went against her motion last month, this new bipartisan bill became a last ray of hope for retaining business in 2026.

Animal Ag Alliance Counters Plant-Based Trends

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