Consumer habits have changed since the pandemic, and this includes how much we’ve all been snacking! Convenient, healthy snacks are trending, and it’s an opportunity for the dairy industry. This is according to Audrey Girard, an assistant professor in the Department of Food Science at UW-Madison. She recently got a grant from the UW Dairy Innovation Hub to look at how to get some lower value, nutritional dairy components into snack foods. The goal would be to meet market demand while raising the value of those components.

Consumer habits have changed since the pandemic, and this includes how much we’ve all been snacking! Convenient, healthy snacks are trending, and it’s an opportunity for the dairy industry. This is according to Audrey Girard, an assistant professor in the Department of Food Science at UW-Madison. She recently got a grant from the UW Dairy Innovation Hub to look at how to get some lower value, nutritional dairy components into snack foods. The goal would be to meet market demand while raising the value of those components.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

Daily audio and podcasts from the Mid-West Farm Report Madison!

Daily audio and podcasts from the Mid-West Farm Report Madison!

Adding Value To Whey Via Snack Food

With escalating prices everywhere, what decisions are consumers making with their dollars at the grocery store?  That's the question posed to Dr. Glynn Tonsor, Professor, Dept. of Agricultural Economics at Kansas State University.  Tonsor works cooperatively with the beef checkoff and pork checkoff programs to survey consumers on a monthly basis for the Monthly Meat Demand Monitor.  

Tonsor tells Pam Jahnke that consumers are still investing in beef at the grocery store, but there are conflicting opinions that could bring changes to that scenario.  Tonsor says broader issues like tariffs and potential unemployment worry consumers.  On the other hand, he says consumers want meat protein in their diet and that more respondents self declare as 'meat consumers'.

Tonsor says retail demand is holding firm for beef, but food service purchases have taken a hit.  Tonsor also notes that even consumers who are purchasing beef may be changing which cut of beef they're buying to reflect a tighter pocketbook. 

Tonsor's Monthly Meat Demand Monitor also helps gauge what consumers know about the food system.  He explains that survey respondents have confidence in the food inspection service, and that taste and freshness are the most important elements shoppers are looking for.  That remains the biggest decision maker for customers, even overriding price.

Checkoff chat brought to you courtesy of the Wisconsin Beef Council and underwritten by Equity Livestock Cooperative.

With escalating prices everywhere, what decisions are consumers making with their dollars at the grocery store?&nbsp; That's the question posed to Dr. Glynn Tonsor, Professor, Dept. of Agricultural Economics at Kansas State University.&nbsp; Tonsor works cooperatively with the beef checkoff and pork checkoff programs to survey consumers on a monthly basis for the <a href="https://agmanager.info/livestock-meat/meat-demand/monthly-meat-demand-monitor-survey-data">Monthly Meat Demand Monitor.</a>&nbsp;<a href="https://agmanager.info/livestock-meat/meat-demand/monthly-meat-demand-monitor-survey-data" data-saferedirecturl="https://www.google.com/url?q=https://agmanager.info/livestock-meat/meat-demand/monthly-meat-demand-monitor-survey-data&amp;source=gmail&amp;ust=1749830124250000&amp;usg=AOvVaw1F1HFK9XUwW78_uD8OEgIk">&nbsp;</a>
Tonsor tells Pam Jahnke that consumers are still investing in beef at the grocery store, but there are conflicting opinions that could bring changes to that scenario.&nbsp; Tonsor says broader issues like tariffs and potential unemployment worry consumers.&nbsp; On the other hand, he says consumers want meat protein in their diet and that more respondents self declare as 'meat consumers'.
Tonsor says retail demand is holding firm for beef, but food service purchases have taken a hit.&nbsp; Tonsor also notes that even consumers who are purchasing beef may be changing which cut of beef they're buying to reflect a tighter pocketbook.&nbsp;
Tonsor's Monthly Meat Demand Monitor also helps gauge what consumers know about the food system.&nbsp; He explains that survey respondents have confidence in the food inspection service, and that taste and freshness are the most important elements shoppers are looking for.&nbsp; That remains the biggest decision maker for customers, even overriding price.
Checkoff chat brought to you courtesy of the <a href="https://www.beeftips.com/">Wisconsin Beef Council</a> and underwritten by <a href="https://www.equitycoop.com/index.cfm?show=10&amp;mid=191">Equity Livestock Cooperative.</a>

Are Consumers Still Buying Beef?  Dr. Glynn Tonsor

Brusveen, of Randolph-Cambria-Friesland FFA, is a young entrepreneur that began Seed Clean when he saw a need in his community. He cleans grain to be used in cover crops. The operation began with a grain cleaner from his grandfather and continues to expand today. His business has expanded to include new equipment, such as a larger cleaner and conveyor lines. As his business evolves, he continues to prioritize efficiency and accuracy.

Brusveen, of Randolph-Cambria-Friesland FFA, is a young entrepreneur that began Seed Clean when he saw a need in his community. He cleans grain to be used in cover crops. The operation began with a grain cleaner from his grandfather and continues to expand today. His business has expanded to include new equipment, such as a larger cleaner and conveyor lines. As his business evolves, he continues to prioritize efficiency and accuracy.

Wisconsin FFA Star in Agribusiness: Ashton Brusveen

Oleson, of Adams Friendship FFA, began her operation by completing everyday tasks familiar to many cattle producers. She spent time feeding, cleaning waterers and mucking pens. As she continued to grow in her skillset, her involvement in the operation expanded as well. Today, she makes breeding decisions, operates machinery and performs artificial insemination for the herd.

Oleson, of Adams Friendship FFA, began her operation by completing everyday tasks familiar to many cattle producers. She spent time feeding, cleaning waterers and mucking pens. As she continued to grow in her skillset, her involvement in the operation expanded as well. Today, she makes breeding decisions, operates machinery and performs artificial insemination for the herd.

Adding Value To Whey Via Snack Food

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