The animal nutrition and health support industry is always advancing, with new products regularly entering the market. But what does it take for a product to go from concept to reality? In this episode, Dr. Haas and Dr. Luis Solorzano—Bio-Vet’s new Director of Applied Research and Technical Services—discuss the development and evaluation process behind new products. They also explain how the work doesn’t stop once a product hits the market. Bio-Vet continuously gathers feedback and monitors on-farm data to ensure each product remains effective and reliable. For more information about Bio-Vet or to explore additional episodes, visit Bio-Vet.com.