When data regulators come knocking, black box solutions from data brokers won't fix the compliance issues fast coming at brands. Meanwhile, publishers must avoid a repeat of the audience data heist carried out by ad networks and early programmatic players, reckons New York-based Nick Jordan, CEO of Narrative.io. The former Adobe and Yahoo exec urges the digital ad industry to step up with technical standards for post-cookie IDs to avoid unwittingly handing over everything to walled gardens, although he thinks Google may not actually retire the cookie. Plus, how Apple's privacy push "is all bullshit"; why publishers must "build a brand around their data" to make money from it; why transparency won't work without convenience; and what businesses paralysed by the paradox of ID choice should do next (hint: it's not 'do nothing').

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