Avoiding the efficiency trap: How marketing shifts from precision to prediction

Host: Nadia Cameron, Publisher | Editor – Marketing Marketing teams have become incredibly good at optimising campaigns and communications through ever-more precise data and measurement tools. But have we been pursuing precision and ROI to the point where we’ve optimised and measured ourselves int…

Unpacking Nine’s ‘sofa to street’ proposition: How unmatched local scale and a cohesive cross-channel play will unlock commercial growth for Australian advertisers.

This year’s Nine Upfronts gave brands and media buyers a decidedly different narrative to engage in, and it wasn’t just down to the high-production, immersive format of its showcase. Nine put forward a confident content slate that exuded what the locally owned and operated media company does best:…

“Marketing for marketing’s sake is just irresponsible and wrong”: Former CMOs, advisors and board leaders, Stuart Tucker and Nicki Kenyon, on what it really takes to win hearts and minds in the c-suite

Host: Nadia Cameron, Publisher | Editor – Marketing There is a constant refrain in the marketing industry and it’s this: That many marketers are brilliant at what they do, but very few are brilliant at marketing the actual profession to the CEO, CFO, boards and executive peers. Lying at the heart…

‘Because it matters’: How American Express is redefining what it means to back small business

Host: Nadia Cameron, Publisher | Editor – Marketing Every financial brand talks about backing small business. American Express has spent 14 years proving it. Now it's bringing that commitment together under a single organising platform: Because it Matters. The American Express Because it Matters …

Attention that translates into brand building plus sales punch: Digital out-of-home’s superpower

Host: Nadia Cameron, Publisher | Editor – Marketing Not all reach is equal and neither is our level of attention: We know it instinctively, we’re told it, and now we’re getting better understanding into how to apply its qualitative impact to achieve mental availability, brand equity and sales upli…

Agentic AI will reward strong brands built on trust, evidence and customer connection. Mediocre brands will perish

Host: Andrew Birmingham, Editor - CX | Martech | Ecom Agentic commerce is about to redraw the shopping journey. AI is moving beyond search and recommendation to evaluate products, weigh trade-offs and increasingly make decisions on the customer’s behalf. For brands, a chatbot and a few tweaks for…

The CMO Awards podcast episode 16: Brand rejuvenation: CMO winners from Bank of Queensland and Uber unpack their playbooks for marketing effectiveness

Host: Nadia Cameron, Publisher | Editor – Marketing Brand rejuvenation: How do you honour the legacy while seeking a new narrative that grabs attention, compounds consumer and customer affinity, and delivers new commercial momentum? In this episode, two of our 2026 top 10 CMOs from the CMO Awards …

CMO Awards Podcast Episode 15: Going for growth: AAMI, Wesfarmers Health on the case for behaviour change

Host: Nadia Cameron, Publisher | Editor – Marketing This year’s CMO Awards again set out to recognise marketing teams driving strategic growth for their organisations with our Best Growth Initiative of the Year Award, presented by Publicis Groupe. Our 2026 winner? A driving test from the Suncorp …

Cultural affinity and long-term memory coding that drives future demand: How pairing high-attention Winter Olympic Games content and digital out-of-home delivered gold for brands

Host: Nadia Cameron, Publisher | Editor – Marketing In a fragmented media landscape, reach isn’t the only factor broadcast channels need to deliver brands. They also need to grab attention – a vital quantity in building the mental availability and positive, differentiated associations brands requi…

AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it

Host: Paul McIntyre, Editor-At-Large 57 per cent of all web traffic is automated and climbing as AI upends search, discovery and commerce. Marketers are watching page views tank – down 20-30 per cent in Australia this year – and scrambling for answers to a fundamental question: When a machine, not…