We're back with another selection of podcast picks from our current portfolio of projects.

You'll hear extracts from these shows: YAWN The Podcast On The Mark Snack - Season 2: Queensland Positive People Strength In Numbers Deep Resilience Snack - Season 3: Ethnic Communities Council Of Queensland Bloodlines To Country Tech Mirror This Week In Digital Trust



Podcast produced by Martin Franklin / East Coast Studio

We're back with another selection of podcast picks from our current portfolio of projects.
You'll hear extracts from these shows: YAWN The Podcast On The Mark Snack - Season 2: Queensland Positive People Strength In Numbers Deep Resilience Snack - Season 3: Ethnic Communities Council Of Queensland Bloodlines To Country Tech Mirror This Week In Digital Trust
 
Podcast produced by Martin Franklin / <a href="https://eastcoaststudio.com.au/">East Coast Studio</a>

Were back with another selection of podcast picks from our current portfolio of projects.



Youll hear extracts from these shows:
YAWN The Podcast
On The Mark
Snack - Season 2: Queensland Positive People
Strength In Numbers
Deep Resilience
Snack - Seaso

2024 Podcast Mixtape

Everyone will tell you that your life will change when you have a baby. But for most people, this doesnt include gaining a Facebook community with half a million members. For Camille Jaramis and Phil Chester, thats exactly what happened when their Baby S

Growing A Community

A Producer + an Editor = A Preditor. Two discrete roles got combined through circumstance and technology into one efficient super-being working alongside its predecessors. But dont be afraid, there is another new skills hybrid emerging to enter the battl

What Does A Podcast Producer Do?

How long does it take to plan a podcast ? What is better, fun or educational topics ? Should I add my podcast to YouTube ? Top 3 things a successful podcast should have ?



These questions, and more followed my talk for Hub Australia on 31 August 2022.

What, Why and How to Podcast: The Live Q&A

Here's a short pick-and-mix of some of the podcast projects that have featured in our production portfolio over the most recent period. 

We've covered business challenges, motivation, mental health, law and property industry, coaching, parenting and rural matters. We have a real cross-section of contemporary topics. And while the topics may be diverse, they're all meaningful content made by creators with deep knowledge and worthwhile missions to make an impact in their respective industries.

Load up this mix and you'll hear extracts from these fine podcasts:
TroubleshootersThe Messy MiddleMeet QThe CalloverREIQ Property BriefSociety of Construction Law AustraliaINSEAD In Conversation with...Co-Parenting KidsLand LifeWomen In CybersecurityParents In Tech

Here's a short pick-and-mix of some of the podcast projects that have featured in our production portfolio over the most recent period. 



We've covered business challenges, motivation, mental health, law and property industry, coaching, parenting and rural matters. We have a real cross-section of contemporary topics. And while the topics may be diverse, they're all meaningful content made by creators with deep knowledge and worthwhile missions to make an impact in their respective industries.

Load up this mix and you'll hear extracts from these fine podcasts:
<a href="https://www.oasispartners.com.au/troubleshooters-podcast/" target="_blank" rel="noreferrer noopener">Troubleshooters</a>
<a href="https://andrewhorsfield.com/podcast/" target="_blank" rel="noreferrer noopener">The Messy Middle</a>
<a href="https://meetqpodcast.com/" target="_blank" rel="noreferrer noopener">Meet Q</a>
<a href="https://www.qls.com.au/Membership/The-Hub/Podcasts" target="_blank" rel="noreferrer noopener">The Callover</a>
<a href="https://www.reiq.com/podcast/" target="_blank" rel="noreferrer noopener">REIQ Property Brief</a>
<a href="https://www.scl.org.au/participate/podcast" target="_blank" rel="noreferrer noopener">Society of Construction Law Australia</a>
<a href="https://www.insead.edu/executive-education/in-focus/podcasts" target="_blank" rel="noreferrer noopener">INSEAD In Conversation with...</a>
<a href="https://coparentingkids.com.au/cpfyk-podcast/" target="_blank" rel="noreferrer noopener">Co-Parenting Kids</a>
<a href="https://www.lls.nsw.gov.au/regions/north-coast/key-projects/online-resources/land-life-podcast-seriesx" target="_blank" rel="noreferrer noopener">Land Life</a>
<a href="https://jane-frankland.com/" target="_blank" rel="noreferrer noopener">Women In Cybersecurity</a>
<a href="https://www.parents.fm/" target="_blank" rel="noreferrer noopener">Parents In Tech</a>

Heres a short pick-and-mix of some of the podcast projects that have featured in our production portfolio over the most recent period. 



Weve covered business challenges, motivation, mental health, law and property industry, coaching, parenting and rur

2022 Mixtape - Podcast Picks

Set your goals and motivations before getting into any other areas of starting a podcast. Once you "find your why" for the podcast, you're set to tackle the work of recording, producing, distributing and growing your podcast.

Once you begin planning your content, understanding your audience is a key advantage. Doing something that you love is a great way to guide your thoughts. Is the listener like you? Do you share a common interest ? Why are they listening? If you can get to the heart of that topic, then you will be getting off on a good footing.

This podcast episode is the audio companion to the blog article "How To Start A Podcast: Goals, Topics and Motivation"Episode Transcription

0:14
This episode is the audio companion to a blog piece called How To Start A Podcast goes topics and motivation. I have to admit, I blatantly wrote this blog post in response to search queries, which were coming in and drawing people to my website. So I thought, Okay, if that's what people are searching for the "How To Start A Podcast" bit, I'll share what I think about how you should start a podcast. DIY 1976

I always have two kind of competing drivers when I'm writing these sorts of things. So the first one is a little bit historic; it's the punk rock era where there was a saying, and an illustration, "here's three chords, now form a band"

It sort of got latched on to, in retrospect, to something which really typifies that kind of punk rock era of -  here's some building blocks now go off and do something even bigger. There's probably lots of parallels around that now. But that was like 1976, or there abouts. And it I think it really resonates like, let's do the show here. You know, just however, you can do it, if you've got something to say, find a way to say it. 

So, I have that point of view, which kind of says, Alright, if the best you can you can muster is a recording on Zoom, then go for your life. But on the other hand, I've got my sort of audio snob point of view of going? "Well, of course, you could do that. However, your audio would really be communicating a sort of lower view of your brand." Which you probably would but at the end of the day, the basic choice is do it or don't do it. So doing it wins every time. Love Your Topic

Here's my take on getting into some of the nitty gritty about it. 

Love your topic, before you get into any of the sort of technical stuff about how you're going to record it, how will it be produced? How are you distributed and promoted and grow the audience? We need to identify at the core, what is your content. Now I've seen a lot of advice from internet experts about researching niches and approaching the the topic of your podcast from a strategic point of view. And of course, there's nothing wrong with doing research. But my view of podcasting as a medium is that it excels at authenticity. So whatever it is that you talk about, you should love that topic. Because that will come through in your voice. 

It might be that through researching, you can discover a niche that has less competition or a commonly searched problem that needs to be solved. But there's not really a practical way that you could jump on that and sound like that, that you really have a passion in in that area. And it's another sort of feature of podcasting because generally speaking, people who are hosting and speaking on podcasts are not trained broadcasters, but they've got their finger on the pulse of a community, or they have an enthusiasm about a certain topic, or they're an authority on a certain topic. And that's where the real juice is, in podcasting. It's actually people who are letting their passion speak. 

So you may have used Google Trends to find something that's a popular kind of SEO Term of the day. But I don't recommend that that is your guiding light. So if we were to condense it down, it would be choose a topic you love. And ask yourself, How can you be useful to the listeners who share the interest in that topic. And I think that second point, be useful to your listener is key in in lots of respects. 

So keeping the listening audience in mind in in all of your decisions will be a really valuable guide as you build your show. Knowing what it is that you're offering them will guide your choice of topic and of guests and the line of questions that you take and the whole general sort of vibe of the show. So coming back down to something which anyone who's had any business mentoring, as I have recently gets asked is "What's your why?", why are you doing this, this thing and what does it give you and what does it give the people who you're hoping to offer it to? Motivation

I sort of break down my clients into a couple of different areas when I sort of tried to work out, what's their why, so that I can offer them a better, better service that that caters for their why. So it usually breaks down into reputation building for them, or their, or their business, engagement and promotion of those same things, or more broadly, a kind of strategic content marketing strand where they're engaging with the industry that they are a part of.

5:41
Producing a podcast is not a small undertaking, and that the relentless promotion that's needed to grow an audience is definitely not something to underestimate. So why are you why are you doing it? If you don't know that all of that time and effort and workload gets pretty overwhelming quickly. 

80% of all podcasts started in the last 12 months, never get past episode six. And this is why it's people discover that there's not an automatic audience for it, and you need to make time and possibly your Sunday afternoons for forevermore are gone while you work on all of the details of the podcast. Ask The Internet

I kind of have these impressions and opinions that I get through working with the clients who come through this case, Julio. But I thought I would road test that thought a little bit. So I went on to a couple of Facebook groups that I'm a member of and pose that that question to the group, What's your why? What's the goal of producing your podcast for you? 

I got some really interesting responses, which I'll share with you here. There's two groups, actually one of them is based in Australia, and one of them I think, is probably more US-centered. 

So from the Australian Podcasters, the responses of 'what's the why" came in like this. 

Well, it's mostly to have fun, and probably socialize and make professional relationships to help promote and service heavy music to the masses, because mainstream still consider it a niche market. 

Right, amen. I'm behind you with that 

I've heard a bunch of people say, and I agree that if you find what you do to be of service to your audience, you will never struggle to stay motivated. 

Kind of philosophical sounding take, which I agree with, I think the key to that will be how do you know whether what you do is of service to your audience, I think it's a great motivation, to be of service. So I guess it sort of indicates maybe this podcaster has a really good feedback loop with his with his listeners, and kind of gets a good sort of gauge on whatever he's talking about. And how that's how that lands with the listener. Here is another one, 

to share something myself and my team love gaming and storytelling. 

There we go, you know, find your passion, do something that you love. And there it is. He's using the very words as well share something that you love, 

it's just for fun. We love sport and talk sport. So why not record it and see if people like it? We have a small audience, but honestly, we do it for our enjoyment. 

Yeah. 

Networking, get to meet a lot of interesting people and hopefully make a bit of coin from it once we build an audience. 

Yeah. Why not? Good luck with making the coin. But I wouldn't put that in the why not unless you've got a whole other sort of support network around you about commercial, podcasting. 

Share my passion with the world. All of my other work is focused on highlighting other creatives and their passions. So my podcast is for me to share mine. 

Intriguing Jamie apps. I wonder what? Maybe that's the that's probably the answer, which kind of begs kind of "ask me more".

Maybe I'll get Jamie Apps on on this podcast, I will talk about that. 

Now I thought the US-centric group might just kind of give me a little little contrast or, you know, I don't know I just thought maybe this will come up with some some sort of different angle on that kind of "What's your why?". So here's a few of those. 

I started my show for increased visibility and to provide a resource that would help end shame and stigma around my topic area. 

Yeah, so it's the same kind kind of thing, someone articulating something that they have an interest in and kind of exploring that, 

To carry the message of 12 step recovery to those who still suffer. My podcast is called fragmented to whole life lessons from 12 step recovery. 

Good one, Bob, getting the name of the podcast in the response, that's something that I would try and do as well. But yeah, it's another kind of life, you know, core sort of life experience thing that someone's exploring and communicating here. 

Here's an interesting one 

Generosity, I want to help people and meet people to expand my network in order to help more people.


My sister and I started our show, because one like it doesn't exist. We both have a four hour round trip commute and found ourselves talking a lot about the crazy things we witnessed or experienced on the road. And that's where the idea sparked. 

Yeah, that's, that's, it's almost it's, yeah. I think my podcast, which has become a podcast about podcasting is not alone in its topic now. But podcasting about commuting for people who commute is similarly like really good, but convoluted as well. 

I used to have a four hour round trip, commute, actually. And it was a killer. It was a real killer. By the time I'd done that for just over a year, I was very ready to stop doing it and move to the other side of the world. Which, which is how I came to be here in Australia, not exclusively because of the commute, of course. But it's, it's tough. It's really tough. And it depends on what modes of transport that you have. The train network that I was using, was very frustrating, and a very poor experience. 

Anyhow, yeah. So that's the responses from I would say, from the US end of podcasting. Yeah, I think it's probably I one point, I thought, Oh, well, they were they were different. But that's kind of the same in the motivations, really. Some people doing things that are very personal to them, and others doing it for that reputation enhancing kind of piece. Tony Moon, Sniffing Glue and Sideburns

So moving on, Punk Rock DIY, "here's three chords now form a band". Yeah, when I was doing this, I, I had that little saying in my mind, and I thought, I wonder, could I look this up? And what's you know what's behind that because all I had, I knew it occurred in a punk rock fanzine like a homemade little magazine. I thought properly, it seems to have been incorrectly attributed for much of its life to being published in a fanzine called sniffing glue, which is one of the more famous punk fanzines actually was not published in Sniffing Glue. The editor of Sniffing Glue is now kind of vocal. It's saying, "Hey, I didn't publish this". 

But I researched and I put a link in the end of the blog article to a gallery, which is publishing a signed edition of that, that page. And it's basically a diagram of three guitar chords. "This is a chord, this is another this is a third now form a band". It's by a writer called Tony Moon. And I'm not being critical here, he's making a bit of money out of it right now, which he never most likely would have done at the time. 

So you can buy that and have that on your wall, I'm pretty interested in getting that assigned a number as well. I'm always a sucker for signed and numbered. And let me just tell you, just for the sake of completeness, it was in our there it is, it was in a magazine called Sideburns. Not Sniffing Glue at all. So there we go, Punk Rock.

However you are doing your podcast, whether you're recording your chat on Zoom, or whether you've got a little bit more refined and higher quality, audio production. This piece about goals and topics I think is still really valuable. And it's really good for you to get that down - why are you doing it and if it is to make a bit of coin or to grow a network or grow an audience. 

You might need a few other bits of strategy around that which you can then sort of hook into the into the promotion. You might have some other URLs or the content even, you might have some other ways that you want to engage and sort of collect your audience together so that you can actually convert them into whatever useful conglomerate you wish to.

 So anyway, let's not get distracted into other things. Here's three chords. Now form a band.

Set your goals and motivations before getting into any other areas of starting a podcast. Once you "find your why" for the podcast, you're set to tackle the work of recording, producing, distributing and growing your podcast.



Once you begin planning your content, understanding your audience is a key advantage. Doing something that you love is a great way to guide your thoughts. Is the listener like you? Do you share a common interest ? Why are they listening? If you can get to the heart of that topic, then you will be getting off on a good footing.



This podcast episode is the audio companion to the blog article "<a href="https://eastcoaststudio.com.au/how-to-start-a-podcast-goals-topics-and-motivation/">How To Start A Podcast: Goals, Topics and Motivation</a>"



<h2 class="wp-block-heading">Episode Transcription</h2>



0:14
This episode is the audio companion to a blog piece called How To Start A Podcast goes topics and motivation. I have to admit, I blatantly wrote this blog post in response to search queries, which were coming in and drawing people to my website. So I thought, Okay, if that's what people are searching for the "How To Start A Podcast" bit, I'll share what I think about how you should start a podcast. 



<h3 class="wp-block-heading">DIY 1976</h3>



I always have two kind of competing drivers when I'm writing these sorts of things. So the first one is a little bit historic; it's the punk rock era where there was a saying, and an illustration, "here's three chords, now form a band"



It sort of got latched on to, in retrospect, to something which really typifies that kind of punk rock era of - here's some building blocks now go off and do something even bigger. There's probably lots of parallels around that now. But that was like 1976, or there abouts. And it I think it really resonates like, let's do the show here. You know, just however, you can do it, if you've got something to say, find a way to say it. 



So, I have that point of view, which kind of says, Alright, if the best you can you can muster is a recording on Zoom, then go for your life. But on the other hand, I've got my sort of audio snob point of view of going? "Well, of course, you could do that. However, your audio would really be communicating a sort of lower view of your brand." Which you probably would but at the end of the day, the basic choice is do it or don't do it. So doing it wins every time. 



<h3 class="wp-block-heading">Love Your Topic</h3>



Here's my take on getting into some of the nitty gritty about it. 



Love your topic, before you get into any of the sort of technical stuff about how you're going to record it, how will it be produced? How are you distributed and promoted and grow the audience? We need to identify at the core, what is your content. Now I've seen a lot of advice from internet experts about researching niches and approaching the the topic of your podcast from a strategic point of view. And of course, there's nothing wrong with doing research. But my view of podcasting as a medium is that it excels at authenticity. So whatever it is that you talk about, you should love that topic. Because that will come through in your voice. 



It might be that through researching, you can discover a niche that has less competition or a commonly searched problem that needs to be solved. But there's not really a practical way that you could jump on that and sound like that, that you really have a passion in in that area. And it's another sort of feature of podcasting because generally speaking, people who are hosting and speaking on podcasts are not trained broadcasters, but they've got their finger on the pulse of a community, or they have an enthusiasm about a certain topic, or they're an authority on a certain topic. And that's where the real juice is, in podcasting. It's actually people who are letting their passion speak. 



So you may have used Google Trends to find something that's a popular kind of SEO Term of the day. But I don't recommend that that is your guiding light. So if we were to condense it down, it would be choose a topic you love. And ask yourself, How can you be useful to the listeners who share the interest in that topic. And I think that second point, be useful to your listener is key in in lots of respects. 



So keeping the listening audience in mind in in all of your decisions will be a really valuable guide as you build your show. Knowing what it is that you're offering them will guide your choice of topic and of guests and the line of questions that you take and the whole general sort of vibe of the show. So coming back down to something which anyone who's had any business mentoring, as I have recently gets asked is "What's your why?", why are you doing this, this thing and what does it give you and what does it give the people who you're hoping to offer it to? 



<h3 class="wp-block-heading">Motivation</h3>



I sort of break down my clients into a couple of different areas when I sort of tried to work out, what's their why, so that I can offer them a better, better service that that caters for their why. So it usually breaks down into reputation building for them, or their, or their business, engagement and promotion of those same things, or more broadly, a kind of strategic content marketing strand where they're engaging with the industry that they are a part of.



5:41
Producing a podcast is not a small undertaking, and that the relentless promotion that's needed to grow an audience is definitely not something to underestimate. So why are you why are you doing it? If you don't know that all of that time and effort and workload gets pretty overwhelming quickly. 



80% of all podcasts started in the last 12 months, never get past episode six. And this is why it's people discover that there's not an automatic audience for it, and you need to make time and possibly your Sunday afternoons for forevermore are gone while you work on all of the details of the podcast. 



<h3 class="wp-block-heading">Ask The Internet</h3>



I kind of have these impressions and opinions that I get through working with the clients who come through this case, Julio. But I thought I would road test that thought a little bit. So I went on to a couple of Facebook groups that I'm a member of and pose that that question to the group, What's your why? What's the goal of producing your podcast for you? 



I got some really interesting responses, which I'll share with you here. There's two groups, actually one of them is based in Australia, and one of them I think, is probably more US-centered. 



So from the <a href="https://www.facebook.com/groups/australianpodcasters/permalink/2241045209408300/" target="_blank" rel="noreferrer noopener">Australian Podcasters</a>, the responses of 'what's the why" came in like this. 



Well, it's mostly to have fun, and probably socialize and make professional relationships to help promote and service heavy music to the masses, because mainstream still consider it a niche market. 



Right, amen. I'm behind you with that 



I've heard a bunch of people say, and I agree that if you find what you do to be of service to your audience, you will never struggle to stay motivated. 



Kind of philosophical sounding take, which I agree with, I think the key to that will be how do you know whether what you do is of service to your audience, I think it's a great motivation, to be of service. So I guess it sort of indicates maybe this podcaster has a really good feedback loop with his with his listeners, and kind of gets a good sort of gauge on whatever he's talking about. And how that's how that lands with the listener. Here is another one, 



to share something myself and my team love gaming and storytelling. 



There we go, you know, find your passion, do something that you love. And there it is. He's using the very words as well share something that you love, 



it's just for fun. We love sport and talk sport. So why not record it and see if people like it? We have a small audience, but honestly, we do it for our enjoyment. 



Yeah. 



Networking, get to meet a lot of interesting people and hopefully make a bit of coin from it once we build an audience. 



Yeah. Why not? Good luck with making the coin. But I wouldn't put that in the why not unless you've got a whole other sort of support network around you about commercial, podcasting. 



Share my passion with the world. All of my other work is focused on highlighting other creatives and their passions. So my podcast is for me to share mine. 



Intriguing Jamie apps. I wonder what? Maybe that's the that's probably the answer, which kind of begs kind of "ask me more".



Maybe I'll get Jamie Apps on on this podcast, I will talk about that. 



Now I thought the US-centric group might just kind of give me a little little contrast or, you know, I don't know I just thought maybe this will come up with some some sort of different angle on that kind of "What's your why?". So here's a few of those. 



I started my show for increased visibility and to provide a resource that would help end shame and stigma around my topic area. 



Yeah, so it's the same kind kind of thing, someone articulating something that they have an interest in and kind of exploring that, 



To carry the message of 12 step recovery to those who still suffer. My podcast is called fragmented to whole life lessons from 12 step recovery. 



Good one, Bob, getting the name of the podcast in the response, that's something that I would try and do as well. But yeah, it's another kind of life, you know, core sort of life experience thing that someone's exploring and communicating here. 



Here's an interesting one 



Generosity, I want to help people and meet people to expand my network in order to help more people.




My sister and I started our show, because one like it doesn't exist. We both have a four hour round trip commute and found ourselves talking a lot about the crazy things we witnessed or experienced on the road. And that's where the idea sparked. 



Yeah, that's, that's, it's almost it's, yeah. I think my podcast, which has become a podcast about podcasting is not alone in its topic now. But podcasting about commuting for people who commute is similarly like really good, but convoluted as well. 



I used to have a four hour round trip, commute, actually. And it was a killer. It was a real killer. By the time I'd done that for just over a year, I was very ready to stop doing it and move to the other side of the world. Which, which is how I came to be here in Australia, not exclusively because of the commute, of course. But it's, it's tough. It's really tough. And it depends on what modes of transport that you have. The train network that I was using, was very frustrating, and a very poor experience. 



Anyhow, yeah. So that's the responses from I would say, from the US end of podcasting. Yeah, I think it's probably I one point, I thought, Oh, well, they were they were different. But that's kind of the same in the motivations, really. Some people doing things that are very personal to them, and others doing it for that reputation enhancing kind of piece. 



<h3 class="wp-block-heading">Tony Moon, Sniffing Glue and Sideburns</h3>



So moving on, Punk Rock DIY, "here's three chords now form a band". Yeah, when I was doing this, I, I had that little saying in my mind, and I thought, I wonder, could I look this up? And what's you know what's behind that because all I had, I knew it occurred in a punk rock fanzine like a homemade little magazine. I thought properly, it seems to have been incorrectly attributed for much of its life to being published in a fanzine called sniffing glue, which is one of the more famous punk fanzines actually was not published in Sniffing Glue. The editor of Sniffing Glue is now kind of vocal. It's saying, "Hey, I didn't publish this". 



But I researched and I put a link in the end of the blog article to a gallery, which is publishing a signed edition of that, that page. And it's basically a diagram of three guitar chords. "This is a chord, this is another this is a third now form a band". It's by a writer called Tony Moon. And I'm not being critical here, he's making a bit of money out of it right now, which he never most likely would have done at the time. 



So you can buy that and have that on your wall, I'm pretty interested in getting that assigned a number as well. I'm always a sucker for signed and numbered. And let me just tell you, just for the sake of completeness, it was in our there it is, it was in a magazine called Sideburns. Not Sniffing Glue at all. So there we go, Punk Rock.



However you are doing your podcast, whether you're recording your chat on Zoom, or whether you've got a little bit more refined and higher quality, audio production. This piece about goals and topics I think is still really valuable. And it's really good for you to get that down - why are you doing it and if it is to make a bit of coin or to grow a network or grow an audience. 



You might need a few other bits of strategy around that which you can then sort of hook into the into the promotion. You might have some other URLs or the content even, you might have some other ways that you want to engage and sort of collect your audience together so that you can actually convert them into whatever useful conglomerate you wish to.



 So anyway, let's not get distracted into other things. <a href="https://www.prescriptionart.com/products/tony-moon-now-form-a-band" target="_blank" rel="noreferrer noopener">Here's three chords. Now form a band</a>.

Set your goals and motivations before getting into any other areas of starting a podcast. Once you find your why for the podcast, youre set to tackle the work of recording, producing, distributing and growing your podcast.



Once you begin planning your

How to Start a Podcast You Love

Leveraging your podcast to supercharge a content strategy and get the maximum efficiency for your messages.

Each individual podcast episode can be used to create a whole wave of content. This can be pushed out across all of your channels. Then, it’s not just the immediate audio listener-ship that generates the value for you. All of the subsequent readers and viewers who are touched by your content across all platforms will benefit.

Think of it like a theme - whatever you're discussing in your podcast becomes the theme that you share in your other messaging.  If you think of it systematically, you could consider what values you want to represent.  How you want audiences to see you? What topics do you want to highlight?


This podcast episode is an audio companion to the blog article "Extending the Content Conversation"Episode Transcription

0:21
Hi, this is Martin Franklin. Welcome to Metapod. This episode is an audio companion piece to run alongside a blog article I wrote called Extending the Content Conversation. There's often a sense that podcasts are separate entities that sit outside of an organization's wide communications or content strategy. 

Viewing your podcast as an integral part, if not, the actual hub of your messaging, will let you maximize the potential to bring your key topics to life for your audience. We're going to look at a few examples of using a single podcast to create the audio content, or blog piece, or pre episode social post or post episode social post, a transcription and a video.

1:03
So the real watchword for this way of thinking is economy, you can make the effort that goes into producing your audio episode, work that much harder and traveled that much farther, with only a small amount of extra resourcing. So each individual episode can be used to create a whole wave of content that can be pushed out across your channels.Ducks In A Row

1:25
When I talk to people about more kind of broader digital strategies, I often use this idea of identifying each month, what are the key topics they want to talk about. And it's usually connected with a product or a new new announcement that they're making. And so that makes it easy. So if they've got a new course coming out, or a new book coming out, or any sort of key event like that, then it's easy to say, Okay, this month, that's what you talk about, you don't talk about anything else. It's about your core piece of content, and anything that sort of surrounds that. So in the same way, you can be using a podcast to expound different kinds of details about something which is either a value use support, or a feature that is connected with one of the products that you roll out, or something which is sort of connected with brand new, or any of those sort of distinguishing things, and you just pick one, and then decide - okay, this month, we're going to have a number of responsive slots where we can sort of interact with things that are going on around us and maybe comment on those. But then in terms of our actual content that we're pushing out, it's going to be about this and there'll be a podcast, and then we'll do a video version of that podcast. And we'll do a blog article that quotes from that podcast. And then we'll pick out a few headlines. And we'll spin those out as as graphic tiles. Audiograms

So right away, the popular short audiogram videos give you a new piece of content for your social channels. This can either announce the new episode, or feature a little bit of that episode in there, along with some eye catching visuals, super common, I know. But it's just saying this is a thing that you could be doing, which uses the same piece of podcast content, but takes a little headline out of it and a little tantalizing grab.

3:17
Here's a couple of recent ones that we produced here. First one is from the REIQ's Property Brief, hosted by Rob Dorey.

"G'day I'm Rob Dorey. Join me this week for the latest episode of the REIQ Property Brief podcast. 

I went to Butterfield Street, Hurston which is a CBD location, one or one and a half k's out of the city. It was pitch black and literally it felt third world I didn't even recognize the street, a street that I've kind of lived around for years. Most of those streets are still without power. A lot of people have been eating canned food for the week because they don't have power. They don't have a car. And yet just because the street looks clean and clear again, we forget that there's still trauma there."Sarah Butler, REIQ Property Brief





This show's actually paused at the moment, but I still love it. It's the Fintalking podcast.


The accumulation phase whilst it's pretty new, it's pretty robust, but the D cumulation phase yeah is a is a bit more challenging. And she had likened it to a half built car, and then sort of saying what we're asking people to do then is to then finish building it. Here's the spanner here's the wrench Go Go sorted out that really resonated with it. I heard this years and years ago but it just to me that visual image of that half built car and the poor retiree trying to build it to have a really happy and fulfilled and financially sort of healthy retirement is a big undertaking.Erica Hall, Fintalking





So these grabs have accompanying bits of animation and video to go along with them: You can post them as native content directly into your LinkedIn into your Facebook. And then they become searchable on those platforms,

Whatever you do, don't put them on YouTube, and then put a link in another platform, because people won't go off platform to watch this stuff, it has to be in the feed that they're scrolling at that moment.AI Transcriptions

5:26 
So, next piece of content, and it's really, my thought is kind of, you can get two pieces of content out of this if if you've got the resources to do that. So the no-brainer piece is the transcription of the podcast, you can get an AI transcription, which is 90% accurate at this point in 2022, probably in 2023, it'll be 95 99%. Accurate, who knows?

There's a bit of variability with accents and the quality of audio recording that it's being uploaded to the AI transcriptions at the moment. But it's, it's easy, and then that gives you an absolute flying start. If you want to go through your transcription and correct the names and any of the technical terms which the the AI didn't get, right. That's it. Put a couple of subheadings in there to help people understand what it is that they're reading. And you've pretty much got an article right, right there - super searchable, and you can publish that alongside the podcast release. 

And the other thing that I think is, anyone who's got an interest in the topics under discussion, will have some sort of reflections after they've had the conversation about that topic in their podcast. So it wouldn't be that much work to then summarize your response and your feelings and the highlights that you the kind of takeaways that you got from the conversation, I guess. And then intersperse that with a few a few quotes and make that another standalone blog piece.

All of it kind of has a nice synergy. They also mutually support each other.Here Be Treasure - Easy Articles 

Here be Treasure. That's a great sub-heading. Now I'm going through my blog article, (it's really interesting to contrast how you write things with how you say them). In this point, I'm trying to convey where there's value, I guess. So gaining an expert opinion, from the guests on your podcast through conversation, and allowing them to voice a novel thought is a huge win. 

So that's the point - that if you get someone who's an expert in their field, then quite likely will have said what they say a number of times, probably on a lot of the other podcasts which they speak on. And maybe they've written about it, people do this, they have these little snippets that they sort of store away, and then they'll just retrieve those and roll them out every time something kind of needs illustrating in that in that field. But if your interview technique just has a little bit of flexibility, and a little bit of ability to dig deeper, and ask those follow up questions and tease out some kind of novel thought from that expert, then there's your treasure, there's your gold nugget, because they've said something on the spur of the moment that they haven't said before, and possibly haven't even thought of before. There we go. That's podcast gold dust, when you get that stuff. You can make that a headline or quote, run with it in your blog articles, because you've actually done a unique piece of journalism there.

8:41
I've got another example of this in the article which once again, it comes from the Fintalking podcast who on their website, they've created a section called insights, which I quite like.  It's drawing stuff out from the podcast and running alongside other finance related articles, which is the theme that they generally explore in the podcast.Graphic Small Bites

9:06 Graphic quotes are a good one. I've got a couple of examples here from the Net Positive podcast, which we produced is run by a company called Upflowy in Sydney, and features conversations with pretty well established product marketers, and product developers who work in the digital space. So they've got people from Atlassian from Canva, pretty big names, that they they get on to talk about some of the mechanics and the sort of insider stuff in that industry. So what they've done after that is do a series of both video grabs, but also just graphic tiles, which just have like three or four lines that the guest has said with a bit of attribution name and company name.

10:00
It just gives another kind of easy piece of content not really like fancy design or anything. But it's another easy piece of content that's drawn out from the podcast and kind of create that wraparound effect. What I've got here, I've got another great example here from one of my favorite podcasters Anna Dower, The Uncool Designer.

Anna wrote a blog post and simultaneously released her podcast episode titled "The Uncontrollable", both of those pieces of content approach the same topic, but in different formats. It's like an opportunity to read a book or have 20 minutes with the author of that book, both valuable but different experiences.


Hello, welcome to the uncool designer, it is Anna here. And I'm finally finally diving into 2022. I know it has been hard to get this year started. I know, I've been listening to designers who are all struggling to jump into the new year, I feel exactly the same. I'm here today to talk about when life gets in the way of business, and motivation, and how we deal with that. And I'm going to also talk about how to set goals for the new year that you can actually achieve. If you are on my email newsletter list, you would have received an email from me talking about how I haven't worked in my business for the last two months. That's probably the biggest break I've ever taken from my business. Even when I've had babies. I don't think I've ever done that. And it wasn't something I planned. I definitely didn't have control over it. And it kind of sent me into a spiral of stress, anxiety and guilt, all of those really shitty emotions that are not productive or motivating at all. So I want to talk about that. Anna Dower, The Uncool Designer





And this topic of the uncontrollable was basically exploring this theme of how you can be sort of motivated and continue to progress your career or your your self employed business while navigating through the sort of uncontrollable currents of life when stuff just happens around you. And how do you deal with that, you know, if something is happening in your personal life, which takes you off the roadmap that you had to kind of release your new product or just kind of advanced things so that you're delivering projects and earning money. How do you how do you cope with those things? 

So yeah, it's really nice blog post and podcast episode.Video Version

So we're already kind of talking about this idea of multi-platform use of our content, and lots of podcasts are already doing this and already kind of rolling with it. But converting your audio into video is also not that hard. Obviously, you've got two approaches, one of which is to actually video, the recording of the podcast with cameras. And in the case where you've got multiple people talking, you know, sometimes that's actually not not a small undertaking to produce video. 

But with a heap of people now doing remote interviews, you've got your recorded Zoom chat, or Riverside FM chat, if you're using a more high quality platform. That gives you something which is, you know, more or less, it's kind of 80% there already, you might want to do a little post production to it just to kind of up the quality of the video. But either doing that, or creating some kind of simple animation and then using that to support the audio, exporting it as a video and putting it on YouTube is the other. The other approach. My feeling is that a YouTube audience is a different audience to your podcast listenership.

14:35
It's that sort of difference between audio and video and the kind of levels of attention that each of those mediums ask of us. Audio is much more relaxed, it's happy to sort of sit, sit back and let you come in, but equally, if you're doing something else at the same time, that's okay. Audio doesn't mind. So it has a whole have different sort of emotional and practical considerations around it. Whereas video, you might as well think of video, like TV, you have to be static. And you have to be looking at a screen. In order to experience video.

I guess you could sort of say, well, if the if a video is playing, and we're not watching it isn't that kind of just like audio, and you probably have a point. But if we're going to the trouble of creating a video and putting it on a video platform, I think we can assume the audience that gravitates towards the video platform is there because they like watching stuff.

15:41
And there's a fun and a sort of entertainment in seeing things, seeing what people look like seeing the expressions on their faces, seeing how they engage with each other. So if you're producing multi camera video of your podcast recordings is definitely giving a different dimension to the show. But from my point of view, with that content economy idea, it's the same conversation, it's being captured at the same moment. So in terms of your time, and the time of your guest, that's it and you're absolutely super maximizing the potential of that by recording the audio really well, sticking up some kind of cameras, and doesn't necessarily need to be really high end production. 

So I've got clients who recorded podcasts using iPads, the camera in your iPhone is a really great camera, it's more than capable of capturing something like this, and you can get the video out of it, and produce some kind of edit out of it. And as I said, if you're recording on Riverside FM or an online platform anyway, you can just download either the individual streams or that kind of to up create view of the conversation.Wrap

So there you have it, really that is extending the content conversation. It's just something I felt like needs to be pointed out because you're either doing it already, in which case, you know, you can, you can pat yourself on the back, because you're there already, but if you're not doing it already, it's not that far away for you to be able to maximize what you're doing with the podcast, and then spin it out into some other assets that you can cascade through all of your other platforms.

So there you have it. Good luck with extending the content conversation.

Leveraging your podcast to supercharge a content strategy and get the maximum efficiency for your messages.



Each individual podcast episode can be used to create a whole wave of content. This can be pushed out across all of your channels. Then, it’s not just the immediate audio listener-ship that generates the value for you. All of the subsequent readers and viewers who are touched by your content across all platforms will benefit.



Think of it like a theme - whatever you're discussing in your podcast becomes the theme that you share in your other messaging. If you think of it systematically, you could consider what values you want to represent. How you want audiences to see you? What topics do you want to highlight?




This podcast episode is an audio companion to the blog article <a href="https://eastcoaststudio.com.au/extending-the-content-conver">"Extending the Content Conversation"</a>




<h3 class="wp-block-heading">Episode Transcription</h3>



0:21
Hi, this is Martin Franklin. Welcome to Metapod. This episode is an audio companion piece to run alongside a blog article I wrote called <a href="https://eastcoaststudio.com.au/extending-the-content-conversation/">Extending the Content Conversation</a>. There's often a sense that podcasts are separate entities that sit outside of an organization's wide communications or content strategy. 



Viewing your podcast as an integral part, if not, the actual hub of your messaging, will let you maximize the potential to bring your key topics to life for your audience. We're going to look at a few examples of using a single podcast to create the audio content, or blog piece, or pre episode social post or post episode social post, a transcription and a video.



1:03
So the real watchword for this way of thinking is economy, you can make the effort that goes into producing your audio episode, work that much harder and traveled that much farther, with only a small amount of extra resourcing. So each individual episode can be used to create a whole wave of content that can be pushed out across your channels.



<h3 class="wp-block-heading">Ducks In A Row</h3>



1:25
When I talk to people about more kind of broader digital strategies, I often use this idea of identifying each month, what are the key topics they want to talk about. And it's usually connected with a product or a new new announcement that they're making. And so that makes it easy. So if they've got a new course coming out, or a new book coming out, or any sort of key event like that, then it's easy to say, Okay, this month, that's what you talk about, you don't talk about anything else. It's about your core piece of content, and anything that sort of surrounds that. So in the same way, you can be using a podcast to expound different kinds of details about something which is either a value use support, or a feature that is connected with one of the products that you roll out, or something which is sort of connected with brand new, or any of those sort of distinguishing things, and you just pick one, and then decide - okay, this month, we're going to have a number of responsive slots where we can sort of interact with things that are going on around us and maybe comment on those. But then in terms of our actual content that we're pushing out, it's going to be about this and there'll be a podcast, and then we'll do a video version of that podcast. And we'll do a blog article that quotes from that podcast. And then we'll pick out a few headlines. And we'll spin those out as as graphic tiles. 



<h3 class="wp-block-heading">Audiograms</h3>



So right away, the popular short audiogram videos give you a new piece of content for your social channels. This can either announce the new episode, or feature a little bit of that episode in there, along with some eye catching visuals, super common, I know. But it's just saying this is a thing that you could be doing, which uses the same piece of podcast content, but takes a little headline out of it and a little tantalizing grab.



3:17
Here's a couple of recent ones that we produced here. First one is from the <a href="https://www.reiq.com/podcast/" target="_blank" rel="noreferrer noopener">REIQ's Property Brief</a>, hosted by Rob Dorey.



"G'day I'm Rob Dorey. Join me this week for the latest episode of the REIQ Property Brief podcast. 



I went to Butterfield Street, Hurston which is a CBD location, one or one and a half k's out of the city. It was pitch black and literally it felt third world I didn't even recognize the street, a street that I've kind of lived around for years. Most of those streets are still without power. A lot of people have been eating canned food for the week because they don't have power. They don't have a car. And yet just because the street looks clean and clear again, we forget that there's still trauma there."Sarah Butler, REIQ Property Brief



This show's actually paused at the moment, but I still love it. It's the <a href="https://fintalking.com" target="_blank" rel="noreferrer noopener">Fintalking</a> podcast.




The accumulation phase whilst it's pretty new, it's pretty robust, but the D cumulation phase yeah is a is a bit more challenging. And she had likened it to a half built car, and then sort of saying what we're asking people to do then is to then finish building it. Here's the spanner here's the wrench Go Go sorted out that really resonated with it. I heard this years and years ago but it just to me that visual image of that half built car and the poor retiree trying to build it to have a really happy and fulfilled and financially sort of healthy retirement is a big undertaking.Erica Hall, Fintalking



So these grabs have accompanying bits of animation and video to go along with them: You can post them as native content directly into your LinkedIn into your Facebook. And then they become searchable on those platforms,



Whatever you do, don't put them on YouTube, and then put a link in another platform, because people won't go off platform to watch this stuff, it has to be in the feed that they're scrolling at that moment.



<h3 class="wp-block-heading">AI Transcriptions</h3>



5:26 
So, next piece of content, and it's really, my thought is kind of, you can get two pieces of content out of this if if you've got the resources to do that. So the no-brainer piece is the transcription of the podcast, you can get an AI transcription, which is 90% accurate at this point in 2022, probably in 2023, it'll be 95 99%. Accurate, who knows?



There's a bit of variability with accents and the quality of audio recording that it's being uploaded to the AI transcriptions at the moment. But it's, it's easy, and then that gives you an absolute flying start. If you want to go through your transcription and correct the names and any of the technical terms which the the AI didn't get, right. That's it. Put a couple of subheadings in there to help people understand what it is that they're reading. And you've pretty much got an article right, right there - super searchable, and you can publish that alongside the podcast release. 



And the other thing that I think is, anyone who's got an interest in the topics under discussion, will have some sort of reflections after they've had the conversation about that topic in their podcast. So it wouldn't be that much work to then summarize your response and your feelings and the highlights that you the kind of takeaways that you got from the conversation, I guess. And then intersperse that with a few a few quotes and make that another standalone blog piece.



All of it kind of has a nice synergy. They also mutually support each other.



<h3 class="wp-block-heading">Here Be Treasure - Easy Articles </h3>



Here be Treasure. That's a great sub-heading. Now I'm going through my blog article, (it's really interesting to contrast how you write things with how you say them). In this point, I'm trying to convey where there's value, I guess. So gaining an expert opinion, from the guests on your podcast through conversation, and allowing them to voice a novel thought is a huge win. 



So that's the point - that if you get someone who's an expert in their field, then quite likely will have said what they say a number of times, probably on a lot of the other podcasts which they speak on. And maybe they've written about it, people do this, they have these little snippets that they sort of store away, and then they'll just retrieve those and roll them out every time something kind of needs illustrating in that in that field. But if your interview technique just has a little bit of flexibility, and a little bit of ability to dig deeper, and ask those follow up questions and tease out some kind of novel thought from that expert, then there's your treasure, there's your gold nugget, because they've said something on the spur of the moment that they haven't said before, and possibly haven't even thought of before. There we go. That's podcast gold dust, when you get that stuff. You can make that a headline or quote, run with it in your blog articles, because you've actually done a unique piece of journalism there.



8:41
I've got another example of this in the article which once again, it comes from the Fintalking podcast who on their website, they've created a section called insights, which I quite like. It's drawing stuff out from the podcast and running alongside other finance related articles, which is the theme that they generally explore in the podcast.



<h3 class="wp-block-heading">Graphic Small Bites</h3>



9:06 Graphic quotes are a good one. I've got a couple of examples here from the <a href="https://podcasts.apple.com/au/podcast/net-positive/id1541099243" target="_blank" rel="noreferrer noopener">Net Positive</a> podcast, which we produced is run by a company called <a href="https://www.upflowy.com/" target="_blank" rel="noreferrer noopener">Upflowy</a> in Sydney, and features conversations with pretty well established product marketers, and product developers who work in the digital space. So they've got people from Atlassian from Canva, pretty big names, that they they get on to talk about some of the mechanics and the sort of insider stuff in that industry. So what they've done after that is do a series of both video grabs, but also just graphic tiles, which just have like three or four lines that the guest has said with a bit of attribution name and company name.



10:00
It just gives another kind of easy piece of content not really like fancy design or anything. But it's another easy piece of content that's drawn out from the podcast and kind of create that wraparound effect. What I've got here, I've got another great example here from one of my favorite podcasters Anna Dower, <a href="https://pod.link/1458682200" target="_blank" rel="noreferrer noopener">The Uncool Designer</a>.



Anna wrote a blog post and simultaneously released her podcast episode titled <a href="https://pod.link/1458682200/episode/d2fdd39d983d83aa1f8b4911eb5f4b57" target="_blank" rel="noreferrer noopener">"The Uncontrollable"</a>, both of those pieces of content approach the same topic, but in different formats. It's like an opportunity to read a book or have 20 minutes with the author of that book, both valuable but different experiences.




Hello, welcome to the uncool designer, it is Anna here. And I'm finally finally diving into 2022. I know it has been hard to get this year started. I know, I've been listening to designers who are all struggling to jump into the new year, I feel exactly the same. I'm here today to talk about when life gets in the way of business, and motivation, and how we deal with that. And I'm going to also talk about how to set goals for the new year that you can actually achieve. If you are on my email newsletter list, you would have received an email from me talking about how I haven't worked in my business for the last two months. That's probably the biggest break I've ever taken from my business. Even when I've had babies. I don't think I've ever done that. And it wasn't something I planned. I definitely didn't have control over it. And it kind of sent me into a spiral of stress, anxiety and guilt, all of those really shitty emotions that are not productive or motivating at all. So I want to talk about that. Anna Dower, The Uncool Designer



And this topic of the uncontrollable was basically exploring this theme of how you can be sort of motivated and continue to progress your career or your your self employed business while navigating through the sort of uncontrollable currents of life when stuff just happens around you. And how do you deal with that, you know, if something is happening in your personal life, which takes you off the roadmap that you had to kind of release your new product or just kind of advanced things so that you're delivering projects and earning money. How do you how do you cope with those things? 



So yeah, it's really nice blog post and podcast episode.



<h3 class="wp-block-heading">Video Version</h3>



So we're already kind of talking about this idea of multi-platform use of our content, and lots of podcasts are already doing this and already kind of rolling with it. But converting your audio into video is also not that hard. Obviously, you've got two approaches, one of which is to actually video, the recording of the podcast with cameras. And in the case where you've got multiple people talking, you know, sometimes that's actually not not a small undertaking to produce video. 



But with a heap of people now doing remote interviews, you've got your recorded Zoom chat, or <a href="https://riverside.fm">Riverside FM</a> chat, if you're using a more high quality platform. That gives you something which is, you know, more or less, it's kind of 80% there already, you might want to do a little post production to it just to kind of up the quality of the video. But either doing that, or creating some kind of simple animation and then using that to support the audio, exporting it as a video and putting it on YouTube is the other. The other approach. My feeling is that a YouTube audience is a different audience to your podcast listenership.



14:35
It's that sort of difference between audio and video and the kind of levels of attention that each of those mediums ask of us. Audio is much more relaxed, it's happy to sort of sit, sit back and let you come in, but equally, if you're doing something else at the same time, that's okay. Audio doesn't mind. So it has a whole have different sort of emotional and practical considerations around it. Whereas video, you might as well think of video, like TV, you have to be static. And you have to be looking at a screen. In order to experience video.



I guess you could sort of say, well, if the if a video is playing, and we're not watching it isn't that kind of just like audio, and you probably have a point. But if we're going to the trouble of creating a video and putting it on a video platform, I think we can assume the audience that gravitates towards the video platform is there because they like watching stuff.



15:41
And there's a fun and a sort of entertainment in seeing things, seeing what people look like seeing the expressions on their faces, seeing how they engage with each other. So if you're producing multi camera video of your podcast recordings is definitely giving a different dimension to the show. But from my point of view, with that content economy idea, it's the same conversation, it's being captured at the same moment. So in terms of your time, and the time of your guest, that's it and you're absolutely super maximizing the potential of that by recording the audio really well, sticking up some kind of cameras, and doesn't necessarily need to be really high end production. 



So I've got clients who recorded podcasts using iPads, the camera in your iPhone is a really great camera, it's more than capable of capturing something like this, and you can get the video out of it, and produce some kind of edit out of it. And as I said, if you're recording on Riverside FM or an online platform anyway, you can just download either the individual streams or that kind of to up create view of the conversation.



<h3 class="wp-block-heading">Wrap</h3>



So there you have it, really that is <a href="https://eastcoaststudio.com.au/extending-the-content-conversation/">extending the content conversation</a>. It's just something I felt like needs to be pointed out because you're either doing it already, in which case, you know, you can, you can pat yourself on the back, because you're there already, but if you're not doing it already, it's not that far away for you to be able to maximize what you're doing with the podcast, and then spin it out into some other assets that you can cascade through all of your other platforms.



So there you have it. Good luck with extending the content conversation.

Leveraging your podcast to supercharge a content strategy and get the maximum efficiency for your messages.



Each individual podcast episode can be used to create a whole wave of content. This can be pushed out across all of your channels. Then, it’s n

Amplifying your Content

These words need to count, so don’t waste them. Discover my favourite DON'T and your show notes will be better right from the get go.

These few simple tips will help you avoid the obvious pitfalls and make the most of the critical text in your podcast show notes. These are the hooks which contribute to wooing listeners to your podcast episodes, so making them count is important.

This episode is an audio companion to the blog article "Writing Effective Podcast Show Notes" (https://eastcoaststudio.com.au/how-to-write-podcast-show-notes/).Episode Transcription

0:24
This episode is the first of a short series we'll be doing, which are audio companion pieces to run alongside some blog articles that I've been writing about the world of podcasting. So in this episode, we'll be looking at the topic of how to write effective shownotes. For your podcast, I've got a few simple tips to help you avoid the obvious pitfalls, and make the most of this critical text in your show notes. This text provides the hook which will contribute to wooing listeners to your podcast episode and then hopefully, subscribing and following you for the journey. First of all, let's have a look at the context in which your text will appear. The browsing environment is absolutely critical to understand the user experience is the canvas and also the constraints that we have to work within. So most likely, this canvas will be an app or a mobile phone screen, maybe the desktop app on Mac. The limited space that's available for your text means only a small part of the description that you write is actually visible at all when people are casually scrolling by. 

These words need to count.

1:36
I'm looking at the Apple Podcasts, desktop app here to illustrate some of the points. But in the article, we've got some good screen grabs from the iOS app that probably is the most useful gauge of the environment that your text will appear in.

1:56
But regardless of that, these same principles apply to any other podcast app, because none of them were showing through your description text in its entirety.Good Example Show Notes

2:06
So first of all, I just started to sort of pick out a few things to use as current illustrations of what I think is really good. And in the article, I've got, like,
a little list of importance for each of the items here. So the way I break it down is your title. The title of the episode is really important because that has to communicate to the listener, the what and the why, for that episode, what are they going to get out of it, the first line of your descriptive text will always be there, at least the first, whatever it is, I can't, I'm gonna have to count the number of characters to be able to to tell you accurately. But to me, it's something like first time words is guaranteed, maybe first 20 words, if you're lucky. So that is very important that the following paragraph, I would say is important. But in order to read that subsequent paragraph, your your your reader or your your browser, the person has to actually act, they actually have to sort of click into it in order to be able to access the further information. So really, I think we can sort of discount anything. Beyond that we're looking at good title, really good first line. And that's that's the best shot that we've got. Ted Tech

So a couple of examples which I didn't produce. Just just browsing here is the TED Talks always seem to sort of smash every kind of media which they put out there. So savvy, their latest episode of the TED Tech Talk is "Six big ethical questions about the future of AI". Slash Genevieve Bell says everything that you need need to know it's got the topic. It's got the the author who will be presumably guiding you through that topic, and gives you that sort of orientation and motivation... Well yeah, I want to know what the ethical questions are because I want to know what I need to look out for. 

There's another good one here, let me see was this Q Podcast these are based on my subscription so far, and Apple's just put this in the More To Discover category. Q Podcast

So I've got one here, "How Elon Musk can promote free speech without turning Twitter into one big dumpster fire". I really liked that because it's got a little bit of personality in there. The line that follows it,  of this is Quillette. Okay. The line that follows it is "veteran technology expert, Jim Ron tells Quillette podcast..." something something so that that first line is failing a little bit really because veteran technology expert, Jim right, okay is establishing the credentials of the guest I guess in this case, he tells Quillette podcast, whatever. Presumably he tells Quillette podcast how Elon Musk can promote free speech without turning Twitter into one big dumpster fire. But but we don't know because the remains of that sentence are under the under the fold. I can't see that unless I click click into it. 

So, as I'm talking about first line, let me just go back to that first episode, the TED Tech podcast "Six big ethical questions about the future of AI", Genevieve Bell. Firstline "artificial intelligence is all around us. And the future will only" dot dot dot. I'm kind of intrigued I sort of am aware that artificial intelligence is growing around me. But I like things that it's that sort of like future gazing look. So that word future that personally that appeals to me. Let me see if I got any other picks for you. And there's another one. Just in my search subscriptions. I subscribed to a lot of music, podcasts as well as talk but so they don't always have Reno titles which work in the same way.Ted Talks

6:17
Ted Talks Daily, new show out today, "The crime fighting power of cross border investigative journalism, Bakhtawar Iskender", first line: "organised crime operates across national borders". Brilliant, that tells me a whole lot in a very short space of time. So I think all of these things are, the sort of guidance that I'm that I'm getting is that title has to give the reader as much information as possible about what is the subjects of, of the podcast, in this case, there are Talk Talk podcast. And ideally, if you can inject a bit of personality and a bit of motivation in there as well, then we're looking at something which has a bit of a compelling effect on the reader.How We Write Show Notes

7:12
So my examples, which I've put in the blog article, writing effective podcast show notes, are some notes that we wrote for a show, which launched at the beginning of 2022. Called parents in tech. It's a series of interviews with mainly female tech, business people who also have kids. So that's the whole sort of thrust of off the show is exploring how to parent and also build a build a career, particularly in the tech sector. So my example, from one of the early episodes, is baby tech quality time and asking for help with Dr. Petty. First line. As a working parent, life becomes easier when you know and make use of the resources available to you.

8:07
So let's say that's all the reader will see what we've actually done. Beyond that, the second paragraph talks about the guest, Dr. Betty, who she is what what's her professional credentials. And then the third paragraph goes into a little bit more detail about the content of the show, followed by paragraph of links for getting in touch and further further follow up. So we're kind of using that same sort of ambition that the headline says, who is the speaker? And what are they speaking about with a bit of insight into the actual detail of the conversation?Favourite DON'T

8:54
So this brings me on to my favourite don't when writing these, these podcasts, China's I see this quite literally all the time. Which is exactly why it comes in mind number one, for don't do this.

9:14
So here's the sentence of your description, which I would love you not to write.

"In this podcast episode, the host, talks to the guest...." Blah, blah, blah. So the reason I am not advocating that sort of obvious approach is I guess it's another example of that sort of linear thinking where you're trying to sort of set out everything and give the reader a full orientation and background or something. But we we can take for granted the fact that the reader will know this is a podcast episode because they're looking at it in their podcast app, presumably looking for new do podcasts sign up to subscribe to or making that decision about whether they actually want to listen to this show in your podcast. So they know it's a podcast episode. And that's your first four words, just wasted hostname. Again, very, very popular. 

Yes, hosts are very important. But your name as the host will most likely be present in a few other levels of the podcast, you might be on the artwork, you might have your picture on the artwork, the name of the show might include the hostname. So we know the host net, the host is named. So we don't need to do that in the show notes.

10:45
Similarly, although perhaps not quite sort of pushing it, to that degree, the guest name in that first line is sort of it's sort of good, I tend to take that approach, if it's a guest that people may know of, or it may have some sort of search value, let's get them in that title. Because if you are aware of web structures, we have a body text of pages, but we have a heading text. And the headings have a rating from one to six, in terms of their importance to the hierarchy of the document, it says with a web page being in the being the document, but the h1 rating is still there for podcast episodes. And that being the title is the overall little piece of text, which describes everything that follows after it. So it's, it's important. And it's given that importance in search.

11:48
So if your guest is someone who may well be searched or have have a bit of value in that respect, let's get them in the in the title of the show.

11:58
Otherwise, if they're not, obviously they need to be acknowledged and referenced in in the notes. But they're not necessarily bringing any extra value, if the reader doesn't know who they are so better to you to be a bit more descriptive earlier on, and then have a full biography of the guests in paragraph two or two or three, so that we're sort of ticking that box. And there's that extra bit of information there that might be useful later.

12:29
This is basically it. So it's a one shot choice that that you've got here. In this sort of hierarchy of information. We've got podcast artwork, title, first line. And those are the chances that we have to grab people's attention.

12:48
So don't kind of waste it just by waffle.Take Away

12:55
So in essence, what I'm suggesting is that we just reconsider the use of text for our episode titles and descriptions and make sure that they are motivating pieces of text, we want to encourage an action from the reader. If we don't encourage an action, our efforts are wasted, we might as well not have anything at all. So in summary, podcast episode title should contain some kind of topic hook, which makes the listener click through to hear more. And my suggestion, also the name of the guest, or maybe the organisation that's being talked about for extra kind of search value.

13:35
Following that, let's just focus on that first line of the description text. To give a little bit of extra depth to the topic. Don't worry about telling people, it's a podcast, don't worry about telling people who the host is. And possibly don't bother telling people who the guest is. If people are hooked by the theme that you're talking about, I think it's okay to push the push the guest down a little bit. But if there's a bit of value in name checking them or maybe you want to sort of give them a bit of credit and support them by putting their name in your title, then obviously, you can do that. Beyond this, you're absolutely free to elaborate on any of the details in the podcast. Add links to further information, because you can use HTML in podcast description so you can then link to people's LinkedIn, you can link to the articles that you reference or any other kind of resources that are involved in the podcast. And that's about it really. So good luck with writing your podcast, stay focused, make sure you get that motivation in there. And everything will be better

These words need to count, so don’t waste them. Discover my favourite DON'T and your show notes will be better right from the get go.



These few simple tips will help you avoid the obvious pitfalls and make the most of the critical text in your podcast show notes. These are the hooks which contribute to wooing listeners to your podcast episodes, so making them count is important.



This episode is an audio companion to the blog article "<a href="https://eastcoaststudio.com.au/how-to-write-podcast-show-notes/">Writing Effective Podcast Show Notes</a>" (https://eastcoaststudio.com.au/how-to-write-podcast-show-notes/).



<h3 class="wp-block-heading">Episode Transcription</h3>



0:24
This episode is the first of a short series we'll be doing, which are audio companion pieces to run alongside some blog articles that I've been writing about the world of podcasting. So in this episode, we'll be looking at the topic of how to write effective shownotes. For your podcast, I've got a few simple tips to help you avoid the obvious pitfalls, and make the most of this critical text in your show notes. This text provides the hook which will contribute to wooing listeners to your podcast episode and then hopefully, subscribing and following you for the journey. First of all, let's have a look at the context in which your text will appear. The browsing environment is absolutely critical to understand the user experience is the canvas and also the constraints that we have to work within. So most likely, this canvas will be an app or a mobile phone screen, maybe the desktop app on Mac. The limited space that's available for your text means only a small part of the description that you write is actually visible at all when people are casually scrolling by. 



These words need to count.



1:36
I'm looking at the <a href="https://www.apple.com/au/apple-podcasts/">Apple Podcasts</a>, desktop app here to illustrate some of the points. But in the article, we've got some good screen grabs from the iOS app that probably is the most useful gauge of the environment that your text will appear in.



1:56
But regardless of that, these same principles apply to any other podcast app, because none of them were showing through your description text in its entirety.



<h4 class="wp-block-heading">Good Example Show Notes</h4>



2:06
So first of all, I just started to sort of pick out a few things to use as current illustrations of what I think is really good. And in the article, I've got, like,
a little list of importance for each of the items here. So the way I break it down is your title. The title of the episode is really important because that has to communicate to the listener, the what and the why, for that episode, what are they going to get out of it, the first line of your descriptive text will always be there, at least the first, whatever it is, I can't, I'm gonna have to count the number of characters to be able to to tell you accurately. But to me, it's something like first time words is guaranteed, maybe first 20 words, if you're lucky. So that is very important that the following paragraph, I would say is important. But in order to read that subsequent paragraph, your your your reader or your your browser, the person has to actually act, they actually have to sort of click into it in order to be able to access the further information. So really, I think we can sort of discount anything. Beyond that we're looking at good title, really good first line. And that's that's the best shot that we've got. 



<h4 class="wp-block-heading">Ted Tech</h4>



So a couple of examples which I didn't produce. Just just browsing here is the TED Talks always seem to sort of smash every kind of media which they put out there. So savvy, their latest episode of the <a href="https://podcasts.apple.com/au/podcast/ted-tech/id470624027" target="_blank" rel="noreferrer noopener">TED Tech</a> Talk is "Six big ethical questions about the future of AI". Slash Genevieve Bell says everything that you need need to know it's got the topic. It's got the the author who will be presumably guiding you through that topic, and gives you that sort of orientation and motivation... Well yeah, I want to know what the ethical questions are because I want to know what I need to look out for. 



There's another good one here, let me see was this <a href="https://podcasts.apple.com/au/podcast/quillette-podcast/id1441708286" target="_blank" rel="noreferrer noopener">Q Podcast </a>these are based on my subscription so far, and Apple's just put this in the More To Discover category.



<h4 class="wp-block-heading"> Q Podcast</h4>



So I've got one here, "How Elon Musk can promote free speech without turning Twitter into one big dumpster fire". I really liked that because it's got a little bit of personality in there. The line that follows it, of this is Quillette. Okay. The line that follows it is "veteran technology expert, Jim Ron tells Quillette podcast..." something something so that that first line is failing a little bit really because veteran technology expert, Jim right, okay is establishing the credentials of the guest I guess in this case, he tells Quillette podcast, whatever. Presumably he tells Quillette podcast how Elon Musk can promote free speech without turning Twitter into one big dumpster fire. But but we don't know because the remains of that sentence are under the under the fold. I can't see that unless I click click into it. 



So, as I'm talking about first line, let me just go back to that first episode, the TED Tech podcast "Six big ethical questions about the future of AI", Genevieve Bell. Firstline "artificial intelligence is all around us. And the future will only" dot dot dot. I'm kind of intrigued I sort of am aware that artificial intelligence is growing around me. But I like things that it's that sort of like future gazing look. So that word future that personally that appeals to me. Let me see if I got any other picks for you. And there's another one. Just in my search subscriptions. I subscribed to a lot of music, podcasts as well as talk but so they don't always have Reno titles which work in the same way.



<h4 class="wp-block-heading">Ted Talks</h4>



6:17
<a href="https://podcasts.apple.com/au/podcast/ted-talks-daily/id160904630" target="_blank" rel="noreferrer noopener">Ted Talks Daily</a>, new show out today, "The crime fighting power of cross border investigative journalism, Bakhtawar Iskender", first line: "organised crime operates across national borders". Brilliant, that tells me a whole lot in a very short space of time. So I think all of these things are, the sort of guidance that I'm that I'm getting is that title has to give the reader as much information as possible about what is the subjects of, of the podcast, in this case, there are Talk Talk podcast. And ideally, if you can inject a bit of personality and a bit of motivation in there as well, then we're looking at something which has a bit of a compelling effect on the reader.



<h4 class="wp-block-heading">How We Write Show Notes</h4>



7:12
So my examples, which I've put in the blog article, writing effective podcast show notes, are some notes that we wrote for a show, which launched at the beginning of 2022. Called parents in tech. It's a series of interviews with mainly female tech, business people who also have kids. So that's the whole sort of thrust of off the show is exploring how to parent and also build a build a career, particularly in the tech sector. So my example, from one of the early episodes, is baby tech quality time and asking for help with Dr. Petty. First line. As a working parent, life becomes easier when you know and make use of the resources available to you.



8:07
So let's say that's all the reader will see what we've actually done. Beyond that, the second paragraph talks about the guest, Dr. Betty, who she is what what's her professional credentials. And then the third paragraph goes into a little bit more detail about the content of the show, followed by paragraph of links for getting in touch and further further follow up. So we're kind of using that same sort of ambition that the headline says, who is the speaker? And what are they speaking about with a bit of insight into the actual detail of the conversation?



<h4 class="wp-block-heading">Favourite DON'T</h4>



8:54
So this brings me on to my favourite don't when writing these, these podcasts, China's I see this quite literally all the time. Which is exactly why it comes in mind number one, for don't do this.



9:14
So here's the sentence of your description, which I would love you not to write.



"In this podcast episode, the host, talks to the guest...." Blah, blah, blah. So the reason I am not advocating that sort of obvious approach is I guess it's another example of that sort of linear thinking where you're trying to sort of set out everything and give the reader a full orientation and background or something. But we we can take for granted the fact that the reader will know this is a podcast episode because they're looking at it in their podcast app, presumably looking for new do podcasts sign up to subscribe to or making that decision about whether they actually want to listen to this show in your podcast. So they know it's a podcast episode. And that's your first four words, just wasted hostname. Again, very, very popular. 



Yes, hosts are very important. But your name as the host will most likely be present in a few other levels of the podcast, you might be on the artwork, you might have your picture on the artwork, the name of the show might include the hostname. So we know the host net, the host is named. So we don't need to do that in the show notes.



10:45
Similarly, although perhaps not quite sort of pushing it, to that degree, the guest name in that first line is sort of it's sort of good, I tend to take that approach, if it's a guest that people may know of, or it may have some sort of search value, let's get them in that title. Because if you are aware of web structures, we have a body text of pages, but we have a heading text. And the headings have a rating from one to six, in terms of their importance to the hierarchy of the document, it says with a web page being in the being the document, but the h1 rating is still there for podcast episodes. And that being the title is the overall little piece of text, which describes everything that follows after it. So it's, it's important. And it's given that importance in search.



11:48
So if your guest is someone who may well be searched or have have a bit of value in that respect, let's get them in the in the title of the show.



11:58
Otherwise, if they're not, obviously they need to be acknowledged and referenced in in the notes. But they're not necessarily bringing any extra value, if the reader doesn't know who they are so better to you to be a bit more descriptive earlier on, and then have a full biography of the guests in paragraph two or two or three, so that we're sort of ticking that box. And there's that extra bit of information there that might be useful later.



12:29
This is basically it. So it's a one shot choice that that you've got here. In this sort of hierarchy of information. We've got podcast artwork, title, first line. And those are the chances that we have to grab people's attention.



12:48
So don't kind of waste it just by waffle.



<h4 class="wp-block-heading">Take Away</h4>



12:55
So in essence, what I'm suggesting is that we just reconsider the use of text for our episode titles and descriptions and make sure that they are motivating pieces of text, we want to encourage an action from the reader. If we don't encourage an action, our efforts are wasted, we might as well not have anything at all. So in summary, podcast episode title should contain some kind of topic hook, which makes the listener click through to hear more. And my suggestion, also the name of the guest, or maybe the organisation that's being talked about for extra kind of search value.



13:35
Following that, let's just focus on that first line of the description text. To give a little bit of extra depth to the topic. Don't worry about telling people, it's a podcast, don't worry about telling people who the host is. And possibly don't bother telling people who the guest is. If people are hooked by the theme that you're talking about, I think it's okay to push the push the guest down a little bit. But if there's a bit of value in name checking them or maybe you want to sort of give them a bit of credit and support them by putting their name in your title, then obviously, you can do that. Beyond this, you're absolutely free to elaborate on any of the details in the podcast. Add links to further information, because you can use HTML in podcast description so you can then link to people's LinkedIn, you can link to the articles that you reference or any other kind of resources that are involved in the podcast. And that's about it really. So good luck with writing your podcast, stay focused, make sure you get that motivation in there. And everything will be better

These words need to count, so don’t waste them. Discover my favourite DONT and your show notes will be better right from the get go.



These few simple tips will help you avoid the obvious pitfalls and make the most of the critical text in your podcast

Woo Your Listener - Writing Effective Show Notes

What can podcasters learn from the world of tech startups ? Forbes 30 Under 30 listee and successful startup founder, Qin En Looi dives in with his new podcast project, Parents In Tech.



Speaking at the very start of his new podcast, his topic stems fr

Find Your Why, with Qin En and Parents In Tech

First of a series of interviews talking to new podcasters about their preparations, plans for marketing, and measurements for success - just before their new podcast goes live.



For people unused to creating and publishing media, let alone recording an

Preparing to Podcast, with Kirsty Peterson

The podcast campfire, talking to people doing cool stuff on the internet. Artist and Producer, Martin Franklin goes against everyones advice, including his own, and just follows his muse to seek out the gold dust from interesting people creating podcasts, digital communities and connections.

Part interview, part audio-blog, our in-house podcast let’s us play with ideas and technology, create audio additions to our how-to articles and engage in some professional practice.

East Coast Studio
Top 10 podcasts for industry bodies and thoughtful leaders.
www.eastcoaststudio.com.au

MetaPod

The podcast campfire, talking to people doing cool stuff on the internet. Artist and Producer, Martin Franklin goes against everyones advice, including his own, and just follows his muse to seek out the gold dust from interesting people creating podcasts, digital communities and connections. Part interview, part audio-blog, our in-house podcast let’s us play with ideas and technology, create audio additions to our how-to articles and engage in some professional practice.

East Coast Studio Top 10 podcasts for industry bodies and thoughtful leaders. www.eastcoaststudio.com.au



Podcast produced by East Coast Studio

The podcast campfire, talking to people doing cool stuff on the internet. Artist and Producer, Martin Franklin goes against everyones advice, including his own, and just follows his muse to seek out the gold dust from interesting people creating podcasts, digital communities and connections. Part interview, part audio-blog, our in-house podcast let’s us play with ideas and technology, create audio additions to our how-to articles and engage in some professional practice.
East Coast Studio Top 10 podcasts for industry bodies and thoughtful leaders. <a href="http://www.eastcoaststudio.com.au">www.eastcoaststudio.com.au</a>
 
Podcast produced by <a href="https://eastcoaststudio.com.au/">East Coast Studio</a>

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