Ahead of their panel at SXSW- Retails Leaders on the next evolution of shopping- Pinterest's Lottie Laws and Mecca Brands' Hannah Fillis join Trent Thomas to talk about how consumer shopping expectations have changed and where there’s room for retailers to innovate.

Ahead of their panel at SXSW- Retails Leaders on the next evolution of shopping- Pinterest's Lottie Laws and Mecca Brands' Hannah Fillis join Trent Thomas to talk about how consumer shopping expectations have changed and where there’s room for retailers to innovate.

Mediaweek Podcasts deliver insider access to Australia’s media industry. From exclusive interviews with top execs and talent, to sharp analysis of trends shaping media, marketing and advertising.

Mediaweek Podcasts deliver insider access to Australia&rsquo;s media industry. From exclusive interviews with top execs and talent, to sharp analysis of trends shaping media, marketing and advertising.

Mediaweek

Mediaweek Australia

SXSW Special - Lottie Laws and Hannah Fillis

Now, if your parents run a restaurant or they're tradies and you join the business, that's a lovely family story. But if your parents run a media company, well, apparently we need to talk. My guest today is Mamamia CEO Luca Lavigne, son of co-founders Mia Freedman and Jason Lavigne, and yes, we're going to talk about that.

But we also talk about the decade he spent learning the business, from an internship to podcasting, sales and subscriptions, and what he wants to do now that he's running it. Mamamia's been taking its 2027 pitch to advertisers at its Up Close events with a promise of fewer, bigger, deeper. 

In a world where everyone seems determined to make more stuff, it's betting on putting more behind the shows people already love.

So what gets the investment? How do you turn being the trusted voice in someone's headphones into a business? And how do you protect that trust when advertisers want a seat at the table?

Now, if your parents run a restaurant or they're tradies and you join the business, that's a lovely family story. But if your parents run a media company, well, apparently we need to talk. My guest today is Mamamia CEO Luca Lavigne, son of co-founders Mia Freedman and Jason Lavigne, and yes, we're going to talk about that.
But we also talk about the decade he spent learning the business, from an internship to podcasting, sales and subscriptions, and what he wants to do now that he's running it. Mamamia's been taking its 2027 pitch to advertisers at its Up Close events with a promise of fewer, bigger, deeper.&nbsp;
In a world where everyone seems determined to make more stuff, it's betting on putting more behind the shows people already love.
So what gets the investment? How do you turn being the trusted voice in someone's headphones into a business? And how do you protect that trust when advertisers want a seat at the table?

Mediaweek Newsmakers -  Mamamia CEO Luca Lavigne

There’s something reassuring about talking to someone who’s spent years on television and still sounds like good company over a very long lunch.

Samantha Armytage is one of those people. She’s curious, quick with a laugh, and you get the feeling you’d want your story straight before trying to slip anything past her.

She grew up in a noisy country family, where getting a word in was apparently excellent preparation for a career in media. Her mum signed her up for a communications degree. Sam took it from there.

Now, after years in news, breakfast television and the occasionally bewildering business of televised romance, she’s starting something of her own: an independent interview project called Act Two.

On this episode of Mediaweek’s Newsmakers, we talk about how she got here, what the job has taught her, and the nerve it takes to start again.

There&rsquo;s something reassuring about talking to someone who&rsquo;s spent years on television and still sounds like good company over a very long lunch.
Samantha Armytage is one of those people. She&rsquo;s curious, quick with a laugh, and you get the feeling you&rsquo;d want your story straight before trying to slip anything past her.
She grew up in a noisy country family, where getting a word in was apparently excellent preparation for a career in media. Her mum signed her up for a communications degree. Sam took it from there.
Now, after years in news, breakfast television and the occasionally bewildering business of televised romance, she&rsquo;s starting something of her own: an independent interview project called Act Two.
On this episode of Mediaweek&rsquo;s Newsmakers, we talk about how she got here, what the job has taught her, and the nerve it takes to start again.

Mediaweek Newsmakers - Sam Armytage

When Brian Gallagher first walked into the offices of what’s now Tapt Media, it was a Tuesday and the sales floor was empty. His verdict? “Culturally bereft.”

A lot’s changed since the Laundy family bought the business. Tapt Media is building a bigger digital audience; its YouTube channels are pulling in more than five million views a month, and Brian’s making a fresh pitch to advertisers.

But you won’t find him putting on a flashy Upfront. 

Instead, he reckons a conversation, perhaps even a round of golf, will do more. 

So what’s the plan for Tapt Media? Well, who better to explain the future than the very man himself?

When Brian Gallagher first walked into the offices of what&rsquo;s now Tapt Media, it was a Tuesday and the sales floor was empty. His verdict? &ldquo;Culturally bereft.&rdquo;
A lot&rsquo;s changed since the Laundy family bought the business. Tapt Media is building a bigger digital audience; its YouTube channels are pulling in more than five million views a month, and Brian&rsquo;s making a fresh pitch to advertisers.
But you won&rsquo;t find him putting on a flashy Upfront.&nbsp;
Instead, he reckons a conversation, perhaps even a round of golf, will do more.&nbsp;
So what&rsquo;s the plan for Tapt Media? Well, who better to explain the future than the very man himself?

SXSW Special - Lottie Laws and Hannah Fillis

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