Now, if your parents run a restaurant or they're tradies and you join the business, that's a lovely family story. But if your parents run a media company, well, apparently we need to talk. My guest today is Mamamia CEO Luca Lavigne, son of co-founders Mia Freedman and Jason Lavigne, and yes, we're going to talk about that.

But we also talk about the decade he spent learning the business, from an internship to podcasting, sales and subscriptions, and what he wants to do now that he's running it. Mamamia's been taking its 2027 pitch to advertisers at its Up Close events with a promise of fewer, bigger, deeper. 

In a world where everyone seems determined to make more stuff, it's betting on putting more behind the shows people already love.

So what gets the investment? How do you turn being the trusted voice in someone's headphones into a business? And how do you protect that trust when advertisers want a seat at the table?