The term ‘thought leader’ is often loosely applied across marketing and media, but at its most effective, it plays a defined role in shaping brand direction and influence.

That’s the focus of the latest episode of Newsmakers, featuring Jenny Haggard, Head of Global Brand Strategy and Thought Leadership Lead at Spotify.

In the episode, Haggard outlines how the role operates in practice – and how it has evolved alongside Spotify’s own growth.