Mediaweek contributing editor Greg Graham speaks with three media agency leaders – Mediabrands' Mark Coad, Initiative's Melissa Fein and UM's Anathea Ruys. 

Mediaweek contributing editor Greg Graham speaks with three media agency leaders – Mediabrands' Mark Coad, Initiative's Melissa Fein and UM's Anathea Ruys.

Mediaweek Podcasts deliver insider access to Australia’s media industry. From exclusive interviews with top execs and talent, to sharp analysis of trends shaping media, marketing and advertising.

Mediaweek Podcasts deliver insider access to Australia&rsquo;s media industry. From exclusive interviews with top execs and talent, to sharp analysis of trends shaping media, marketing and advertising.

Mediaweek

Mediaweek Australia

Heavy Hitters: Media Agency Leaders

Antoinette Lattouf has become one of the defining figures in Australia’s media and political landscape - not just because of the Federal Court case against the ABC, but because of the broader questions it raised about journalism, power, and what happens when reporters become the story themselves.

In this episode of Mediaweek’s Newsmakers, Lattouf speaks candidly about the legal battle, the personal fallout, and the moment her career changed overnight.

Antoinette Lattouf has become one of the defining figures in Australia&rsquo;s media and political landscape - not just because of the Federal Court case against the ABC, but because of the broader questions it raised about journalism, power, and what happens when reporters become the story themselves.
In this episode of Mediaweek&rsquo;s Newsmakers, Lattouf speaks candidly about the legal battle, the personal fallout, and the moment her career changed overnight.

Mediaweek Newsmakers - Antoinette Lattouf

There are journalists who cover the news, and then there are those who somehow end up standing in the middle of history as it unfolds. Michael Usher has spent the better part of three decades doing exactly that.

From the chaos of 9/11 in New York to the Iraq War, the London bombings, royal weddings, federal elections and some of the most defining moments in modern television news, Usher has built a career that reads less like a résumé and more like a timeline of global events. 

So, it’s no wonder he’s become one of the country’s most trusted broadcasters. But what makes this conversation fascinating isn’t just the headlines he’s covered - it’s hearing how it all started.

There are journalists who cover the news, and then there are those who somehow end up standing in the middle of history as it unfolds. Michael Usher has spent the better part of three decades doing exactly that.
From the chaos of 9/11 in New York to the Iraq War, the London bombings, royal weddings, federal elections and some of the most defining moments in modern television news, Usher has built a career that reads less like a r&eacute;sum&eacute; and more like a timeline of global events.&nbsp;
So, it&rsquo;s no wonder he&rsquo;s become one of the country&rsquo;s most trusted broadcasters.&nbsp;But what makes this conversation fascinating isn&rsquo;t just the headlines he&rsquo;s covered - it&rsquo;s hearing how it all started.

Mediaweeks Newsmakers - Michael Usher

Securing millions of eyeballs during prime time looks great on a network press release. However, monetising those streaming audiences at the speed of live television, presents a completely different challenge.

Behind the screen, Connected TV (CTV) and programmatic advertising serve as the vital plumbing that turns those viewers into revenue. This unseen engine dictates exactly which ad plays to which household in a matter of milliseconds.

On this episode of Mediaweek’s Newsmakers podcast, we caught up with Julia Edwards, director of programmatic sales at Nine, and Maddy Mewing, director of platforms at Magnite, to unpack exactly how this technical wizardry works.

Securing millions of eyeballs during prime time looks great on a network press release. However, monetising those streaming audiences at the speed of live television, presents a completely different challenge.
Behind the screen, Connected TV (CTV) and programmatic advertising serve as the vital plumbing that turns those viewers into revenue. This unseen engine dictates exactly which ad plays to which household in a matter of milliseconds.
On this episode of Mediaweek&rsquo;s Newsmakers podcast, we caught up with Julia Edwards, director of programmatic sales at Nine, and Maddy Mewing, director of platforms at Magnite, to unpack exactly how this technical wizardry works.

Heavy Hitters: Media Agency Leaders

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