Mediaweek contributing editor Greg Graham speaks with three media agency leaders – Mediabrands' Mark Coad, Initiative's Melissa Fein and UM's Anathea Ruys. 

Mediaweek contributing editor Greg Graham speaks with three media agency leaders – Mediabrands' Mark Coad, Initiative's Melissa Fein and UM's Anathea Ruys.

Mediaweek Podcasts deliver insider access to Australia’s media industry. From exclusive interviews with top execs and talent, to sharp analysis of trends shaping media, marketing and advertising.

Mediaweek Podcasts deliver insider access to Australia&rsquo;s media industry. From exclusive interviews with top execs and talent, to sharp analysis of trends shaping media, marketing and advertising.

Mediaweek

Mediaweek Australia

Heavy Hitters: Media Agency Leaders

There are journalists who cover the news, and then there are those who somehow end up standing in the middle of history as it unfolds. Michael Usher has spent the better part of three decades doing exactly that.

From the chaos of 9/11 in New York to the Iraq War, the London bombings, royal weddings, federal elections and some of the most defining moments in modern television news, Usher has built a career that reads less like a résumé and more like a timeline of global events. 

So, it’s no wonder he’s become one of the country’s most trusted broadcasters. But what makes this conversation fascinating isn’t just the headlines he’s covered - it’s hearing how it all started.

There are journalists who cover the news, and then there are those who somehow end up standing in the middle of history as it unfolds. Michael Usher has spent the better part of three decades doing exactly that.
From the chaos of 9/11 in New York to the Iraq War, the London bombings, royal weddings, federal elections and some of the most defining moments in modern television news, Usher has built a career that reads less like a r&eacute;sum&eacute; and more like a timeline of global events.&nbsp;
So, it&rsquo;s no wonder he&rsquo;s become one of the country&rsquo;s most trusted broadcasters.&nbsp;But what makes this conversation fascinating isn&rsquo;t just the headlines he&rsquo;s covered - it&rsquo;s hearing how it all started.

Mediaweeks Newsmakers - Michael Usher

Securing millions of eyeballs during prime time looks great on a network press release. However, monetising those streaming audiences at the speed of live television, presents a completely different challenge.

Behind the screen, Connected TV (CTV) and programmatic advertising serve as the vital plumbing that turns those viewers into revenue. This unseen engine dictates exactly which ad plays to which household in a matter of milliseconds.

On this episode of Mediaweek’s Newsmakers podcast, we caught up with Julia Edwards, director of programmatic sales at Nine, and Maddy Mewing, director of platforms at Magnite, to unpack exactly how this technical wizardry works.

Securing millions of eyeballs during prime time looks great on a network press release. However, monetising those streaming audiences at the speed of live television, presents a completely different challenge.
Behind the screen, Connected TV (CTV) and programmatic advertising serve as the vital plumbing that turns those viewers into revenue. This unseen engine dictates exactly which ad plays to which household in a matter of milliseconds.
On this episode of Mediaweek&rsquo;s Newsmakers podcast, we caught up with Julia Edwards, director of programmatic sales at Nine, and Maddy Mewing, director of platforms at Magnite, to unpack exactly how this technical wizardry works.

Mediaweeks Newsmakers - Julia Edwards & Maddy Mewing

Tom Malone didn’t set out to run a national audio network, but he sure built his career like someone who might.

In this episode of Mediaweek’s Newsmakers, the Tapt Media CEO traces his path from newsroom floor to the top job, unpacking the decisions, discipline and industry shifts that now sit behind the launch of the new independent audio business.

<a href="https://www.mediaweek.com.au/tapt-media-launches-as-laundy-family-office-completes-nine-acquisition/">Tom Malone</a> didn&rsquo;t set out to run a national audio network, but he sure built his career like someone who might.
In this episode of Mediaweek&rsquo;s Newsmakers, the <a href="https://www.mediaweek.com.au/tapt-media-launches-as-laundy-family-office-completes-nine-acquisition/">Tapt Media</a> CEO traces his path from newsroom floor to the top job, unpacking the decisions, discipline and industry shifts that now sit behind the launch of the new independent audio business.

Heavy Hitters: Media Agency Leaders

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