Mediaweek contributing editor Greg Graham speaks with three media agency leaders – Mediabrands' Mark Coad, Initiative's Melissa Fein and UM's Anathea Ruys. 

Mediaweek contributing editor Greg Graham speaks with three media agency leaders – Mediabrands' Mark Coad, Initiative's Melissa Fein and UM's Anathea Ruys.

Mediaweek Podcasts deliver insider access to Australia’s media industry. From exclusive interviews with top execs and talent, to sharp analysis of trends shaping media, marketing and advertising.

Mediaweek Podcasts deliver insider access to Australia&rsquo;s media industry. From exclusive interviews with top execs and talent, to sharp analysis of trends shaping media, marketing and advertising.

Mediaweek

Mediaweek Australia

Heavy Hitters: Media Agency Leaders

For years, the media industry considered out-of-home advertising the blunt instrument of the media mix. Planners bought giant billboards and hoped people would drive past. Those days are officially over.

MOVE 2.0 has finally launched. The new $20 million measurement tool leaves its cage to shift the industry from simply buying panels to genuinely understanding people.

In the latest edition of the Mediaweek Newsmakers podcast, Elizabeth McIntyre, chief executive officer of the Outdoor Media Association and MOVE, joins Brittany Crowley, national head of investment at Universal McCann, to unpack the reality of the release.

For years, the media industry considered out-of-home advertising the blunt instrument of the media mix. Planners bought giant billboards and hoped people would drive past. Those days are officially over.
MOVE 2.0 has finally launched. The new $20 million measurement tool leaves its cage to shift the industry from simply buying panels to genuinely understanding people.
In the latest edition of the&nbsp;Mediaweek Newsmakers podcast, Elizabeth McIntyre, <a href="https://www.mediaweek.com.au/ooh-levels-up-move-audience-measurement-is-live/">chief executive officer of the Outdoor Media Association and MOVE</a>, joins Brittany Crowley, <a href="https://www.mediaweek.com.au/brittany-crowley-steps-up-to-lead-investment-at-um/">national head of investment at Universal McCann</a>, to unpack the reality of the release.

Mediaweek Newsmakers: MOVE 2.0 unshackled

What do you get when you invite six of ad land’s most powerful women into a room to talk candidly about what it means to be a woman in the industry?

It might sound like the start of a riddle. After all, coordinating the diaries of six CEOs and senior leaders is no small feat.

Amazingly, Mediaweek managed to do just that.

In the aftermath of International Women’s Day, the Newsmakers podcast brought together a group of Omnicom’s most influential female leaders for an unfiltered conversation about leadership, change and the realities of navigating advertising’s power corridors.

The line-up includes Laura Nice, CEO of PHD; Jo McAlister, CEO of Initiative; Liz Wigmore, Managing Director of Hearts & Science; Sian Whitnall, CEO of OMD; Sue Squillace, CEO Mediahub; and Stevie Douglas-Neill, CEO of UM.

What do you get when you invite six of ad land&rsquo;s most powerful women into a room to talk candidly about what it means to be a woman in the industry?
It might sound like the start of a riddle. After all, coordinating the diaries of six CEOs and senior leaders is no small feat.
Amazingly, Mediaweek managed to do just that.
In the aftermath of International Women&rsquo;s Day, the Newsmakers podcast brought together a group of Omnicom&rsquo;s most influential female leaders for an unfiltered conversation about leadership, change and the realities of navigating advertising&rsquo;s power corridors.
The line-up includes Laura Nice, CEO of PHD; Jo McAlister, CEO of Initiative; Liz Wigmore, Managing Director of Hearts &amp; Science; Sian Whitnall, CEO of OMD; Sue Squillace, CEO Mediahub; and Stevie Douglas-Neill, CEO of UM.

Mediaweek Newsmakers: The female leaders of Omnicom

Marc Fennell has a knack for finding the stories that make you double-take. From art heists to stolen colonial artifacts, he has carved out a niche as Australia’s preeminent chronicler of the weird and the wealthy.

His latest project, Australia’s Greatest Conman, dives into the surreal world of John Friedrich and the National Safety Council.

Marc joined Mediaweek's Newsmakers to talk behind the scenes on the doco series that investigates Australia’s biggest fraudster. A guy who built a private counter-terrorism base, gave helicopter lifts to Bob Hawke, and was awarded an Order of Australia.

And he paid for absolutely none of it.

Marc Fennell&nbsp;has a knack for finding the stories that make you double-take. From art heists to stolen colonial artifacts, he has carved out a niche as Australia&rsquo;s preeminent chronicler of the weird and the wealthy.
His latest project,&nbsp;Australia&rsquo;s Greatest Conman, dives into the surreal world of&nbsp;John Friedrich&nbsp;and the National Safety Council.
Marc joined&nbsp;Mediaweek's Newsmakers&nbsp;to talk behind the scenes on the doco series that investigates Australia&rsquo;s biggest fraudster. A guy who built a private counter-terrorism base, gave helicopter lifts to&nbsp;Bob Hawke, and was awarded an Order of Australia.
And he paid for absolutely none of it.

Heavy Hitters: Media Agency Leaders

In 1 playlist(s)

Mediaweek Australia

Social links

Follow podcast

Recent clips