Every business has a story, but not all stories capture the media's attention. This module is dedicated to teaching you how to craft a narrative that resonates with journalists and their audiences. You'll learn to pinpoint the unique aspects of your business that are newsworthy, how to humanize your brand, and the importance of tying your story to larger, relevant themes. By mastering these skills, you'll be able to create a compelling narrative that not only informs but also engages and inspires.