Dive into the complexities of the media industry and discover how to navigate its intricate networks. In this module, you'll learn how the media operates, what journalists are looking for, and how to align your PR strategies with the ever-evolving media landscape. We'll cover the importance of timing, understanding different media platforms, and the art of making your story stand out. By the end of this module, you'll have the tools to identify the right media outlets for your story and understand how to approach them effectively.