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 			Listen to the podcast (duration: 21:38) >
 		 McKinsey & Company Partner Onur Mumcu had a talk with McKinsey & Company Senior Partner Kevin Neher to understand why survey results do not properly account for the real customer experience and what companies should do to solve this problem.

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316335376e753873716d65653433&he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466d636b696e7365792d7475726b69796525324670726564696374696f6e2d7468652d6675747572652d6f662d637573746f6d65722d657870657269656e63652e6d7033">Read more &#62;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316335376e753873716d65653433&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f646361737425334670632533447475726b6979655f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466d636b696e7365792d7475726b697965253235324670726564696374696f6e2d7468652d6675747572652d6f662d637573746f6d65722d657870657269656e63652e6d7033253236706e25334450726564696374696f6e25323533412532425468652532424675747572652532426f66253242437573746f6d6572253242457870657269656e6365">
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 	<a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316335376e753873716d65653433&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f646361737425334670632533447475726b6979655f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466d636b696e7365792d7475726b697965253235324670726564696374696f6e2d7468652d6675747572652d6f662d637573746f6d65722d657870657269656e63652e6d7033253236706e25334450726564696374696f6e25323533412532425468652532424675747572652532426f66253242437573746f6d6572253242457870657269656e6365">
 		
 
 			Listen to the podcast (duration: 21:38) &#62;
 		</a>&nbsp;McKinsey & Company Partner Onur Mumcu had a talk with McKinsey & Company Senior Partner Kevin Neher to understand why survey results do not properly account for the real customer experience and what companies should do to solve this problem.

McKinsey uzmanları ile hızla değişen dünyada kalıcı stratejiler oluştururken karşılaşılan zorluklar hakkında konuşuyoruz. Ayrıca, şirketlerin bu zorluklara yaklaşımlarında değerlendirebilecekleri farklı çözümleri ve organizasyonları için vizyon oluşturmaya yönelik yeni ve yenilikçi yolları da inceliyoruz.

McKinsey Türkiye Podcast, küresel yönetim danışmanlığı şirketi McKinsey & Company uzmanlarıyla iş ve yönetimde öne çıkan konulara odaklanan içerikler sunuyor.

McKinsey Türkiye Podcast

Many organizations fail to see how improving the customer experience can create value. And despite their efforts, many struggle to understand what really drives the customer experience.

Prediction: The Future of Customer Experience

McKinsey Türkiye'nin hazırladığı podcast'te; Selin Çınar Tunguç McKinsey'nin dijital yetkinlik platformu Forward ile ilgili McKinsey & Company ortağı Ezgi Demirdağ ile konuşuyor. 

Forward ile ilgili detaylı bilgi almak için: https://www.mckinsey.com/forward/regions/turkey-and-azerbaijan

McKinsey Türkiye'nin hazırladığı podcast'te; Selin Çınar Tunguç McKinsey'nin dijital yetkinlik platformu Forward ile ilgili McKinsey &amp; Company ortağı Ezgi Demirdağ ile konuşuyor. 
Forward ile ilgili detaylı bilgi almak için: https://www.mckinsey.com/forward/regions/turkey-and-azerbaijan

Forward: Dijital Yetkinlik Gelişim Platformu

Read more >
   
     	
 		
      
 			Listen to the podcast (duration: 20:29) >
 		 McKinsey Türkiye’nin hazırladığı podcast’te; Selin Çınar Tunguç pandeminin perakendeye etkileri ve e-ticaretin geleceği ile ilgili McKinsey & Company Ortağı İlke Bigan ile konuşuyor.

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316335326a733669347667363876&he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466d636b696e7365792d7475726b69796525324670616e64656d696e696e2d706572616b656e646579652d65746b696c6572692d652d74696361726574696e2d79756b73656c6973692d76652d706572616b656e64656e696e2d67656c65636567692e6d7033">Read more &#62;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316335326a733669347667363876&he=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">
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 	<a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316335326a733669347667363876&he=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">
 		
 
 			Listen to the podcast (duration: 20:29) &#62;
 		</a>&nbsp;McKinsey Türkiye’nin hazırladığı podcast’te; Selin Çınar Tunguç pandeminin perakendeye etkileri ve e-ticaretin geleceği ile ilgili McKinsey & Company Ortağı İlke Bigan ile konuşuyor.

Pandeminin sonrası hangi tüketici davranışlarının kalıcı olacağını anlayabilmek önem taşıyor. E-ticaretin yükselişi, perakendede mağaza stratejisini yeniden ele almayı zorunlu hale getiriyor.

Pandeminin perakendeye etkileri: E-ticaretin yükselişi ve perakendenin geleceği

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 			Listen to the podcast (duration: 27:06) >
 		 McKinsey Türkiye’nin hazırladığı podcast’te; Selin Çınar Tunguç işimizin geleceği ile ilgili McKinsey & Company Yardımcı Ortağı Ezgi Demirdağ ile konuşuyor.

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316335306e336e737075346c3870&he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466d636b696e7365792d7475726b697965253246636f7669642d31392d736f6e726173692d6c73696d697a696e2d67656c65636567692e6d7033">Read more &#62;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316335306e336e737075346c3870&he=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">
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 			Listen to the podcast (duration: 27:06) &#62;
 		</a>&nbsp;McKinsey Türkiye’nin hazırladığı podcast’te; Selin Çınar Tunguç işimizin geleceği ile ilgili McKinsey & Company Yardımcı Ortağı Ezgi Demirdağ ile konuşuyor.

Pandemi işlerimizi nasıl etkileyecek? Hangi trendler kalıcı olacak, değişime adapte olabilmek için nasıl hazırlanmamız gerekiyor?

Prediction: The Future of Customer Experience

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