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 		 McKinsey & Company Partner Onur Mumcu had a talk with McKinsey & Company Senior Partner Kevin Neher to understand why survey results do not properly account for the real customer experience and what companies should do to solve this problem.


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 			Listen to the podcast (duration: 21:38) &#62;
 		</a>&nbsp;<span style="font-size: 13px;">McKinsey & Company Partner Onur Mumcu had a talk with McKinsey & Company Senior Partner Kevin Neher to understand why survey results do not properly account for the real customer experience and what companies should do to solve this problem.</span>

McKinsey uzmanları ile hızla değişen dünyada kalıcı stratejiler oluştururken karşılaşılan zorluklar hakkında konuşuyoruz. Ayrıca, şirketlerin bu zorluklara yaklaşımlarında değerlendirebilecekleri farklı çözümleri ve organizasyonları için vizyon oluşturmaya yönelik yeni ve yenilikçi yolları da inceliyoruz.

McKinsey Türkiye Podcast, küresel yönetim danışmanlığı şirketi McKinsey & Company uzmanlarıyla iş ve yönetimde öne çıkan konulara odaklanan içerikler sunuyor.

McKinsey Türkiye Podcast

Many organizations fail to see how improving the customer experience can create value. And despite their efforts, many struggle to understand what really drives the customer experience.

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