McKinsey on Consumer and RetailMcKinsey on Consumer and Retail

Consumers are spending on sustainable consumer goods: Highlights from new research

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Which sustainability attributes matter most at the point of sale? Do consumers pay attention to sustainability claims? A new report from McKinsey and NielsenIQ provides answers.

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McKinsey on Consumer and Retail

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retai 
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