Some consumer companies have simultaneously increased sales, cut costs, and reduced carbon emissions. Their secret? Paying closer attention to the design of their products and packaging.

Some consumer companies have simultaneously increased sales, cut costs, and reduced carbon emissions. Their secret? Paying closer attention to the design of their products and packaging.

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

The Consumer Briefing features talks with our experts on top of mind topics for Executives in the Consumer Goods and Retail industry.

McKinsey on Consumer and Retail

A new approach to consumer-centric innovation

How product design can yield ‘triple wins’: Growth, margin, and sustainability

As AI reshapes how consumers browse, shop, and buy, retailers must choose a mission for every location—and commit to it.

As AI reshapes how consumers browse, shop, and buy, retailers must choose a mission for every location&mdash;and commit to it.

Convenience or discovery: Which mission will your store serve?

Pacsun CEO Brieane Olson talks to McKinsey partner Pamela Brown about community co-creation, leadership lessons, and what’s next for Gen Z and for Pacsun.

Pacsun CEO Brieane Olson talks to McKinsey partner Pamela Brown about community co-creation, leadership lessons, and what&rsquo;s next for Gen Z and for Pacsun.

Customer co-creation can be a powerful strategy in retail—and in other industries

Pacsun’s Gen Z playbook: Listen, learn, and let go

Agentic AI can automate routine work and improve merchandising decisions at scale. What does it take to translate potential into performance?

Agentic AI can automate routine work and improve merchandising decisions at scale. What does it take to translate potential into performance?

Merchants can spend less time reporting and more time strategizing 

How product design can yield ‘triple wins’: Growth, margin, and sustainability

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McKinsey on Consumer and Retail

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