McKinsey on Consumer and RetailMcKinsey on Consumer and Retail
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How product design can yield ‘triple wins’: Growth, margin, and sustainability

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Some consumer companies have simultaneously increased sales, cut costs, and reduced carbon emissions. Their secret? Paying closer attention to the design of their products and packaging.

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McKinsey on Consumer and Retail

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retai 
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