Bloomberg View columnist Barry Ritholtz interviews Thomas Gilovich, the Irene Blecker Rosenfeld Professor of Psychology at Cornell University. He has conducted research in social psychology, decision making and behavioral economics, and is best known for his research in heuristics and biases in the field of social psychology. He is the author of several books, including "How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life," and is the co-author (with Amos Tversky) on the seminal study on the myth of the “Hot Hand” in the NBA. His most recent research explored experiential and material consumption and what makes people happy.